(youthlab indo) 13 facts & fiction on the indonesian youth market

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(youthlab indo) 13 facts & fiction on the indonesian youth market

  1. 1. 13 Facts & Fiction<br />AboutThe Indonesian<br />Youth Market<br />Youth laboratory Indonesia Insights<br />www.enterthelab.com<br />
  2. 2. We buy brands not product<br />#FACT<br />
  3. 3. Facebook is our informational tool<br />#FICTION<br />
  4. 4. We’re craving for more offline<br />currency since facebook arrived<br />#FACT<br />
  5. 5. Cheap price works for grabbing<br />youth loyalty towards mobile operator <br />#FICTION<br />
  6. 6. Somehow the fast growth of<br />mobile usage scares us<br />#FACT<br />
  7. 7. We do care about what happened to<br />the environment<br />#FACT<br />
  8. 8. We don’t care about why<br />you sell the brand/product to us<br />#FICTION<br />
  9. 9. When you’re thinking about FGD its already too late. We’re already<br />on something else<br />#FACT<br />
  10. 10. We pay attention to what<br />celebrities say on twitter<br />#FICTION<br />
  11. 11. I don’t care if it’s<br />an imitation as long<br />as it’s cheap<br />#FICTION<br />
  12. 12. Brand Icon is so last year<br />#FACT<br />
  13. 13. We don’t know that you’re trying<br />to sell us something<br />#FICTION<br />
  14. 14. We come to your event, but<br />we don’t buy your product afterward<br />#FACT<br />
  15. 15. Slides presentation by:<br />Muhammad Faisal<br />Tara Talita<br />AnggunIntan<br />Photos By:<br />AndhieniKusumaDewi<br />Get more insights on <br />The Indonesian Youth Market on<br />www.enterthelab.com<br />

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