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Landscape Case Study – AXA Car

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Landscape create compelling engagement programmes to help organisations reach people in the financial landscape. This a case study for AXA, when we helped them launch their new car insurance product to brokers.

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Landscape Case Study – AXA Car

  1. 1. £300k in 6 days – Landscape puts AXA in poll position+44 (0) 207 7692 7001www.yourlandscape.co.ukLandscape were challenged to launch a new AXA carbroker campaign and position it in the top five ratings onbroker quoting tools. Through competitor benchmarking andresearching demographic information about the broker market,we developed a campaign that appealed to brokers playful andnostaligic side. The campaign had several different elementsincluding an online game, competition, scalextric game boxand direct mail collateral.This campaign was deemed a huge success and generatedover £300k of new business in the first six days. Well receivedby client, employees and brokers, AXA has gained additionalmarket share since launch.Go to www.yourlandscape.co.uk/clients/axa/motorins
  2. 2. Engagement strategy Product launch Online game Microsite Banner advertising Direct mail Literature E-marketing Copy+44 (0) 207 7692 7001www.yourlandscape.co.uk

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