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Landscape Case Study – AXA Car


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Landscape create compelling engagement programmes to help organisations reach people in the financial landscape. This a case study for AXA, when we helped them launch their new car insurance product to brokers.

Published in: Business
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Landscape Case Study – AXA Car

  1. 1. £300k in 6 days – Landscape puts AXA in poll position+44 (0) 207 7692 were challenged to launch a new AXA carbroker campaign and position it in the top five ratings onbroker quoting tools. Through competitor benchmarking andresearching demographic information about the broker market,we developed a campaign that appealed to brokers playful andnostaligic side. The campaign had several different elementsincluding an online game, competition, scalextric game boxand direct mail collateral.This campaign was deemed a huge success and generatedover £300k of new business in the first six days. Well receivedby client, employees and brokers, AXA has gained additionalmarket share since launch.Go to
  2. 2. Engagement strategy Product launch Online game Microsite Banner advertising Direct mail Literature E-marketing Copy+44 (0) 207 7692