Yourfoodjob Basic For Linked In Purposes Only


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Yourfoodjob Basic For Linked In Purposes Only

  1. 1. the UK’s number one food & drink job board Please be aware this PPT has been reduced for LinkedIn purposes – if you require the full version just le me know
  2. 2. <ul><li>YFJ - background </li></ul><ul><li>Key stats </li></ul><ul><li>Performance </li></ul><ul><li>How to engage our audience? </li></ul><ul><li>Why use </li></ul><ul><li>Conclusions </li></ul><ul><li>Q&A </li></ul>
  3. 3. - background <ul><li>Like minded investors; food resourcing & job board backgrounds </li></ul><ul><li>Not happy with current providers </li></ul><ul><ul><li>Costly (print connected) </li></ul></ul><ul><ul><li>All things recruitment migrating online </li></ul></ul><ul><ul><li>Except food industry </li></ul></ul><ul><li>Combination of own experience </li></ul><ul><ul><li>Research recruiters & candidates </li></ul></ul><ul><ul><li>Identified a niche to launch an online only platform where food related recruiters & candidates could meet for mutual benefit </li></ul></ul><ul><li>Launch 2006 </li></ul><ul><ul><li>Acquired launch partners (still with us) </li></ul></ul><ul><ul><li>New kid on the block </li></ul></ul><ul><ul><li>Built a solid foundation </li></ul></ul><ul><li>Changed platform providers in Summer 2007 </li></ul><ul><ul><li>SEO organic improvement </li></ul></ul><ul><ul><li>Solid relationships with multiple key recruiters (direct & consultants) </li></ul></ul><ul><li>Fast forward 2010 </li></ul><ul><ul><li>UK's number one recruitment website for the F&B industry </li></ul></ul>
  4. 4. – snapshot <ul><li>Average 28-33k visits per month </li></ul><ul><li>Avg. 47% of our visitors monthly are BRAND NEW </li></ul><ul><li>2009 avg. visits up 48% YOY </li></ul><ul><li>Avg. 48% market share 2009 </li></ul><ul><li>750-850 jobs per month </li></ul><ul><li>Avg apps per role - 5 </li></ul><ul><ul><li>Directs - 7 </li></ul></ul><ul><ul><li>Brands - ??? </li></ul></ul><ul><li>200,000 page impressions </li></ul><ul><li>4m 30s on site </li></ul><ul><li>7 pages per visit </li></ul><ul><li>Number one SEO </li></ul><ul><ul><li>95% we are always at top of natural listings related to food careers search terms </li></ul></ul><ul><li>Jan-Mar ‘10 – best ¼ since launch </li></ul>
  5. 5. – May ‘10 top line stats <ul><li>32,518 visits </li></ul><ul><li>15,810 brand new </li></ul><ul><ul><li>48.62% of total visitors </li></ul></ul><ul><li>203,622 page impressions </li></ul><ul><li>Average Time On Site </li></ul><ul><ul><li>4m 08s </li></ul></ul><ul><ul><li>Average 7 pages per visit </li></ul></ul><ul><li>826 adverts </li></ul><ul><li>50 advertisers </li></ul><ul><ul><li>20 direct companies </li></ul></ul><ul><li>18,020 registered users </li></ul><ul><ul><ul><li>Up 79% year on year </li></ul></ul></ul>
  6. 6. SEO performance <ul><li>1.2 Million people work in the industry (F&DF) </li></ul><ul><li>20% will change jobs annually </li></ul><ul><li>240,000 per year or 20,000 per month </li></ul><ul><li>We average 13-14,000 brand new visitors every month </li></ul><ul><li>This means over 60% of the transient food workforce searches for a new career via every single month </li></ul>
  7. 7. Performance 2009 – industry sectors (OGs) <ul><li>8,773 total jobs </li></ul><ul><ul><li>20 occupational groups </li></ul></ul><ul><li>Up to ¾ s of all volume at any one time in 5 OGs </li></ul><ul><ul><li>6,269 in 2009 </li></ul></ul><ul><li>Engineering (1239) </li></ul><ul><ul><li>Multi skilled, electrical, maintenance, project & process management </li></ul></ul><ul><li>Technical (1771) </li></ul><ul><ul><li>QA, specifications, Food Safety, </li></ul></ul><ul><ul><li>P&M – ( 1385) </li></ul></ul><ul><ul><li>FLM, Production manager/director, factory/ops management </li></ul></ul><ul><li>NPD (1072) </li></ul><ul><ul><li>Process, concept, research </li></ul></ul><ul><li>Sales (802) </li></ul><ul><ul><li>NAM, Commercial, BD </li></ul></ul><ul><li>Grads </li></ul>
  8. 8. – advertisers <ul><li>Direct </li></ul><ul><ul><li>April 2009 (6 directs, 32 jobs) </li></ul></ul><ul><ul><li>April 2010 (28 directs, 73 jobs) </li></ul></ul><ul><ul><li>450% increase </li></ul></ul><ul><ul><li>Bakkavor, Britvic, Kerry Foods, Del Monte, Moy Park and hundreds of others </li></ul></ul><ul><li>100’s independent growers </li></ul><ul><li>PLUS Recruitment Consultants </li></ul><ul><ul><li>25 long term relationships, growing monthly </li></ul></ul>
  9. 9. – how to engage our audience <ul><li>Jobs Postings </li></ul><ul><ul><li>28-day all branded </li></ul></ul><ul><ul><li>JOTW / Featured / Premium </li></ul></ul><ul><li>Direct access to candidates </li></ul><ul><ul><li>CV database searches & alerts </li></ul></ul><ul><li>Branding opportunities </li></ul><ul><ul><li>Banners / Buttons </li></ul></ul><ul><ul><li>Targeted emails etc. </li></ul></ul><ul><ul><li>MICRO SITES </li></ul></ul>
  10. 10. Why partner with YFJ? <ul><li>Solid business with a market leading product </li></ul><ul><li>More efficient -100% professional food audience </li></ul><ul><li>High job/app ratio for bigger brands </li></ul><ul><ul><li>Greencore (16), Northern Foods (18), Bakkavor (12), Kerry Foods (32), Moy Park (15) </li></ul></ul><ul><li>Cost effective (based on a single purchase) - </li></ul><ul><ul><li>Local newspaper - £100 SCC </li></ul></ul><ul><ul><li>£1,290 (1/4 col.) in specialist mag </li></ul></ul><ul><ul><li>Generic job boards – irrelevant CV’s </li></ul></ul><ul><ul><li>Consultant - 20% fee, £25k salary = £5,000 EVERY TIME!!! </li></ul></ul><ul><li>We work harder to achieve success – SEO & Account Management </li></ul>
  11. 11. Why partner with YFJ? <ul><li>Account management & support teams </li></ul><ul><ul><li>Not a faceless conglomerate </li></ul></ul><ul><ul><li>Don’t take your money & run </li></ul></ul><ul><ul><li>Proud to be a boutique board </li></ul></ul><ul><ul><li>Proud to always “go above & beyond” to get things done - we know no other way </li></ul></ul><ul><ul><li>If a generic loses an account “so what” </li></ul></ul><ul><ul><li>If we do, major impact on our business; </li></ul></ul><ul><ul><li>Failure isn’t an option </li></ul></ul>
  12. 12. - conclusions <ul><li>We're a specialist operator and we know our market </li></ul><ul><li>Identified the niche, worked very hard and made it our own </li></ul><ul><li>Proven success </li></ul><ul><li>Products & experience to meet your need and exceed your resourcing objectives </li></ul><ul><li>We're very good at what we do!!! </li></ul>
  13. 13. But don’t take our word for it…agencies! <ul><li>&quot;We have been using for some time now and have been delighted with the results. The site is easy to use and has secured a very high online profile which delivers an excellent response to adverts, both in terms of quantity and quality. has, in a very short space of time, become a key part of our advertising strategy and we look forward to continuing to work with them to meet our clients' recruitment needs.&quot; </li></ul><ul><li>Robert Ding, Managing Director - KPI Recruitment Ltd, </li></ul><ul><li>“ Your Food job is in our opinion at GIM Recruitment one of the leading food recruitment sites. It offers a high level of service combined with an excellent level of high calibre candidates. Michelle has always been helpful and willing to put in extra time and work to help us advertise effectively and continuously increase our brand awareness and exposure on the site. Your Food jobs willing and friendly approach helps us to easily work in partnership with them!” </li></ul><ul><li>Chloe – Senior Consultant GIM Food Recruitment </li></ul><ul><li>&quot; Yourfoodjob is a useful source of applicants for us. We find the site easy to use and the staff are always on hand to provide assistance, should we need any. They are helpful and friendly and communicate with us regularly, ensuring we don't miss out on any important deadlines. I am happy to recommend the site to anyone who recruits in the food manufacturing sector. &quot; </li></ul><ul><li>Frederika Roberts, Business Operations Manager - Jarvis Johnson Ltd, </li></ul><ul><li>&quot;I am happy to say that we have always found Your Food Job to be an excellent source in helping us in our recruitment process. We receive a good quantity and quality of cvs through them when we advertise positions. Their cv database service has also proved frequent and very helpful&quot;. </li></ul><ul><li>Claire Cole, Director - Wakelin Selection Ltd, </li></ul><ul><li>&quot;We have been using www.yourfoodjob for over a year now and have recently renewed our contract with them. Our facility enables us to quickly and efficiently post jobs, receive applications on line and have access to a specific range of candidate cv's. We are very happy with the quality and quantity of candidates and are therefore delighted to be working with They are an integral part of our marketing strategy&quot; </li></ul><ul><li>John Tipper, Director - Integrity Plus, November 2008 </li></ul>
  14. 14. Direct testimonials… “ I have recently advertised two vacancies on One was for a Specifications Technologist and the other for a Development Technologist. Having never used a recruitment website before I was both curious and slightly hesitant about the sort of response I would receive. I was delighted! The quality and quantity of applications was fantastic, the Account Management and support outstanding and most importantly, interviews and placements followed very quickly. I have saved my company a large amount of money and wouldn’t hesitate in using again – there’s no need for me to go anywhere else!! I have no hesitation in recommending as a cost effective avenue for quality recruitment&quot;. Mike Forrest, Group Human Resources Manager, Pasta Reale “ Based on our past successful advertising on we didn’t hesitate in using them again with our latest vacancy for a Quality Assurance Supervisor. Once again, another very impressive response and we filled the vacancy quickly and cost effectively. Another great result and Thank You!” Christine Vidovic - Office Manager - Honeyrose Bakery Limited &quot;We recently had the good fortune to use to advertise 2 of our vacancies. One for a Technical Manager and the other for a Project Engineer. Not only did we receive an impressive number of quality applications for each, we were also able to shortlist and fill both vacancies from that list. The whole process from start to finish took less than 4 weeks! The quality and speed of service was excellent and having saved my Company a considerable amount of money in consultancy fees I would not hesitate in using again. A GREAT FIND AND THANK YOU!&quot; Alan Mundy – HR Manager – Lyons Seafoods &quot;Yourfoodjob has always provided a professional and dedicated account management service, offering industry expertise whenever required. User friendly site, for both the job seeker and the recruiter, the site attracts quality candidates, with skills specific to our industry. Prompt response times received from Yourfoodjob to provide any help and support needed&quot;. Louise fairclugh, Northern Foods plc.
  15. 15. UK's number one recruitment website for the F&B industry Tony Allen , [email_address] Tel: 44 (0)1625 502947