How To Use Email Marketing To Cost Effectively Market Your Small Business And Crush Your Competition

Clif Bridegum
How To Use Email Marketing To Attract Prospects,
Engage Customers, & Grow Your Business

• About us
• Why I love email
• Why you shouldn’t rely solely on social media
• Quick notes about email spam
• How to get started with email marketing
• Creative strategies to grow your list
• A look at how I use email in my business(es)
• 10 business specific auto-responder message strategies
• Action steps to get started
What We’ll Cover Today
YourDigitalSalesman.com

• Marketing agency
• Website design
• Social media
• Search Engine Optimization
• Graphics design
• Printing
• Affiliations – BBG Board Member, LeadShare Chair of Calvert County
Chamber of Commerce, United Way of Calvert County Board Member
• YourDigitalSalesman.com or 443-684-2184
About Your Digital Salesman

• Guide to Calvert County
• Focused on: events, recreation, food + drink reviews, business & real
estate updates, & more
• Weekly audio podcasts
• YourCalvert.com
About Your Calvert

• Very personal
• High chance of being seen
• You own it and control it
• Send messages as often as you like
• Let’s you build that know, like, & trust
• Direct Marketing Association, 4300% ROI or $43:1
• Planning to sell your business down the road?
Why Email

• No control over the platform
• People that follow you may still not see your updates
• Can’t export fans or see who they are
• Too many distractions
• Here today, gone tomorrow
Why You Shouldn’t Rely Solely On Social Media

• The 2003 Federal legislation CAN-SPAM Act, Controlling the Assault of
Non-Solicited Pornography and Marketing Act
• Unsolicited bulk email
• Penalty is up to $300 per email
• Only send to people that want it
• Unsubscribe button must be somewhere in each message
• Business cards don’t count!
Notes About Spam

Service Providers
• 1ShoppingCart
• ArpReach
• Aweber
• CampaignMonitor
• ConstantContact
• GetResponse
• iContact
• InfusionSoft
• MailChimp
• OfficeAutopilot
• TrafficWave
• More

• Unlimited emails
• Scheduler
• Social sharing
• Email statistics
• Drag & Drop Editor
• List Segmentation
• Broadcast
• Blog broadcast
• Followup or autoresponder
Email Marketing Service Features

• Single vs double opt-in
• Create a new list
• Create a welcome message
▫ Thanks for subscribing
▫ Re-state what they are going to get and frequency
▫ Anything promised make sure to deliver
• Create signup form
• Copy code to website
• Done!
How To Get Started

• Invite your current contacts
• Business card
• Events/tradeshows
• Post a link to your social channels
• Optin offer
▫ Ebooks (checklist, fact sheet, etc)
▫ Coupon
• Run a contest
• Partner
Creative Strategies To Grow Your List

• Any Biz – top FAQs
• Caterer – favorite venues, common menus, buffet vs sitdown, tips &
advice
• Contractor – completed project photos/videos, how to design your
space, best layouts, identify problems
• Dentist – reminders to floss & tips to make it easy, product reviews, how
to identify problems, snoring, whitening teeth
• DJ – how to choose a playlist, favorite venues, questions to ask your dj,
types of lighting
Auto-responder & Scheduled Message Ideas For Specific Businesses

• Handyman – ways to identify problems, different types of xyz, seasonal
updates or maintenance, completed project photos
• HVAC – maintain efficiency, hot/cold weather tips, changing filters
• Landscaper – types of plants, grass, stone (PGS) and when to use each
one; when to perform maintenance, how to care for your new PGSs
• Makeup Artist – how to prepare for your day, hairstyles that will
compliment your makeup, different styles of makeup
• Non-Profit – case studies of your impacts, illustrations of where dollars
go, ways people can get involved

• Restaurant – special ingredients and where they come from, story about
a particular recipe, recipes for the best sellers

• You want a simple yet cost effective solution to market your business
• You want to build long term relationships with your customers
• You want a thriving business
• You want to turn new customers into repeat customers
• You plan on selling your business in the future for maximum profit
• Your business is brand new or has been around for ages
Email Is For You, If…

• Signup for service
▫ Aweber - YourDigitalSalesman.com/Email
• Create a list
• Setup welcome message
• Insert website code/link for signup form
• Add any remaining auto-responder series messages
• Use the previous strategies to get people to your form
Take Action

• We can do it for you; You create the account and we’ll take care of:
▫ Creating your list
▫ Crafting a welcome message specific to your business
▫ Designing a signup form & installing on your website
▫ Creating & Adding an auto-responder sequence to your account
▫ Email Strategy or Ongoing Management
▫ Contact us 443-684-2184 or Info@YourDigitalSalesman.com
▫ Sign up link to create your account - YourDigitalSalesman.com/Email
Need Or Want Us To Setup Aweber For You?

• Join Our Email List – YourDigitalSalesman.com/Go
• Sign up link for Aweber - YourDigitalSalesman.com/Email
▫ Aweber resources - help.aweber.com or 877-293-2371
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How To Use Email Marketing To Cost Effectively Market Your Small Business And Crush Your Competition

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How To Use Email Marketing To Cost Effectively Market Your Small Business And Crush Your Competition