Tablet apps for toddlers<br />27.05.2011<br />
Panfu is brought to life by engaged and loyal players<br />Panfu is a safe virtual world for children aged 7-10 years<br /...
We excite 1,100, 000 MAU on Panfu<br />Key Metrics<br /><ul><li>15,000 new users every day
Monthly Active Users (MAU): 1.1 M
Daily Active Users (DAU): 160k
DAU/MAU Ratio: 14.55 %
Chat messages per day: 3.1 M
Mini-games played per day: 307k
Avg. time spent in-game: 22 Mins.
27.8%1of the kids and 20,4% of the parents in Germany recognize the brand „Panfu“
12%2of Swedish children aged 9-12 play Panfu</li></ul>Source: 1 Measurement of brand awareness: IconKids&Youth representat...
Oloko will increase the customer lifetime of YI users<br />Oloko is an exciting strategy game for <br />clever kids aged 9...
Panfu Jumper reached 75k downloads in eight weeks<br />Panfu Jumper is an IOS app based on our Panfu character for kids ag...
Product positioning<br />Platforms<br />Web<br />browser based<br />Tablet <br />Android & IOS<br />Smartphone <br />Andro...
Opportunity<br />Platforms<br />Web<br />browser based<br />Tablet <br />Android & IOS<br />Smartphone <br />Android & IOS...
47% of 100 Top selling apps are for pre-school kids<br /><ul><li>60% of the Top 25 apps target toddler and pre-school kids
Only 36% of Top 25 apps target adults</li></ul>Source: The Joan Ganz Cooney Center<br />
How old is the average iPad user?<br />Source: Yahoo! July 2010<br />
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WAN-IFRA NLMC 2011: Tablet apps for toddlers

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Young Internet COO Moritz Hohl holds a lecture on tablet apps for toddlers during the Nordic Local Media Conference 2011 in Stockholm and talks about Young Internet's approach on mobile strategy.

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WAN-IFRA NLMC 2011: Tablet apps for toddlers

  1. 1. Tablet apps for toddlers<br />27.05.2011<br />
  2. 2. Panfu is brought to life by engaged and loyal players<br />Panfu is a safe virtual world for children aged 7-10 years<br />ü<br />Kids can explore and play great games<br />ü<br />Meet friends and chat safely <br />ü<br />Style their panda and party<br />ü<br />Adopt cute pets and have fun<br />
  3. 3. We excite 1,100, 000 MAU on Panfu<br />Key Metrics<br /><ul><li>15,000 new users every day
  4. 4. Monthly Active Users (MAU): 1.1 M
  5. 5. Daily Active Users (DAU): 160k
  6. 6. DAU/MAU Ratio: 14.55 %
  7. 7. Chat messages per day: 3.1 M
  8. 8. Mini-games played per day: 307k
  9. 9. Avg. time spent in-game: 22 Mins.
  10. 10. 27.8%1of the kids and 20,4% of the parents in Germany recognize the brand „Panfu“
  11. 11. 12%2of Swedish children aged 9-12 play Panfu</li></ul>Source: 1 Measurement of brand awareness: IconKids&Youth representative survey with kids aged 6- 12 and their parents – September 2010<br />2http://mediebarn.se/9-12-ar/motesplatser/<br />
  12. 12. Oloko will increase the customer lifetime of YI users<br />Oloko is an exciting strategy game for <br />clever kids aged 9-12 years<br />ü<br />Kids can plant and decorate their garden<br />ü<br />Choose a job and become the best<br />ü<br />Trade goods and collect coins <br />ü<br />Style their avatar and chat safely <br />
  13. 13. Panfu Jumper reached 75k downloads in eight weeks<br />Panfu Jumper is an IOS app based on our Panfu character for kids aged 7-12 years<br />ü<br />Ranked Top 10 among kids apps in 11 countries<br />ü<br />No marketing spending, pushed only through Panfu community<br />ü<br />In-house development<br />ü<br />First move into the mobile market<br />
  14. 14. Product positioning<br />Platforms<br />Web<br />browser based<br />Tablet <br />Android & IOS<br />Smartphone <br />Android & IOS<br />FacebookOpen platform<br />13-20 yrs<br />11-12 yrs<br />Age Groups<br />9-10 yrs<br />7-8 yrs<br />4-7 yrs<br />0-3 yrs<br />
  15. 15. Opportunity<br />Platforms<br />Web<br />browser based<br />Tablet <br />Android & IOS<br />Smartphone <br />Android & IOS<br />FacebookOpen platform<br />13-20 yrs<br />Skill Gaming and Edu Fun Apps<br />Social App<br />Skill Gaming Apps<br />Fun Educational Apps<br />11-12 yrs<br />Age Groups<br />9-10 yrs<br />7-8 yrs<br />Pre school world<br />Edu Fun Games<br />Edu Fun Games<br />4-7 yrs<br />Touch and Story Apps<br />0-3 yrs<br />
  16. 16. 47% of 100 Top selling apps are for pre-school kids<br /><ul><li>60% of the Top 25 apps target toddler and pre-school kids
  17. 17. Only 36% of Top 25 apps target adults</li></ul>Source: The Joan Ganz Cooney Center<br />
  18. 18. How old is the average iPad user?<br />Source: Yahoo! July 2010<br />
  19. 19. How many kids apps are in the iPad books category?<br />
  20. 20. How many kids apps are in the iPad books category?<br />
  21. 21. Which featureset is suitable and exciting for kids?<br />GAME<br />STORYBOOK<br />Nighty Night<br />Itsy Bitsy<br />Cut the rope<br />Peter Rabbit<br />
  22. 22. Peter Rabbit<br />Plain storybook<br />
  23. 23. Nighty Night<br />Little guided touch logic<br />
  24. 24. Itsy Bitsy<br />Further touch feature: Kids decide the direction of story: Creative mess<br />
  25. 25. Our approach: What do we believe in?<br /><ul><li>Story & Character
  26. 26. Optional storyline
  27. 27. Creative mess
  28. 28. Educational aspects
  29. 29. Purpose
  30. 30. Playtime: ~20 min.
  31. 31. iPhone compatible</li></li></ul><li>Freemium combines reach and monetization of apps<br />Who wants great content for 0,99$?<br />Who wants great content for free?<br />FREE<br />0,99 $<br />In app purchase<br /><ul><li>Up to 20x more downloads compared to paid apps
  32. 32. Push new games easily through marketing
  33. 33. Greater variety to monetize in the app = more revenue
  34. 34. Escape the app store pricing logic
  35. 35. 50% of top 10 apps priced at 0,99$
  36. 36. High Price = No Ranking No Ranking = No Sales
  37. 37. Hard to quickly gain reach without existing portfolio</li></li></ul><li>Thank you!<br />Discussion<br /><ul><li>What’s your favorite kids’ iPad app?
  38. 38. How can you beat the big IP owners?</li></ul>Moritz HohlCOO & founderM: +49 (0) 170-968 6701<br />moritz@young-internet.comtwitter.com/moritzhohlslideshare.net/younginternet<br />

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