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York Live       A Celebration of Wine, Food and Music YORK LIVE was a day-long celebration of wine, music,  food at York’...
York LiveObjective To set apart York Winery’s maiden event York Live To aggrandize Nashik -India’s wine capital. Create...
York LivePR Strategy Invite and Manage Select Media for York Winery’s first Wine Festival @ Nashik to be held on 26th Feb...
York LiveResult An effective buzz and excitement was created as the Event  was an host to over 500 plus people(a number w...
Mid-Day             Indian Express                                                 Business Standard                      ...
Hospitality Biz                                          Swagat                           Casa VivaPerfect Women          ...
Case study york live
Case study york live
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Case study york live

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Case study york live

  1. 1. York Live A Celebration of Wine, Food and Music YORK LIVE was a day-long celebration of wine, music, food at York’s very own winery located at Nashik. The momentous event was York Winery’s First Annual festival of exotic wines, enchanting music & great food. Shaair N Func,Jalabee Carttel,Rodney Branagain and The Mavyns made the event an instant celebration avec their finest collection of music.
  2. 2. York LiveObjective To set apart York Winery’s maiden event York Live To aggrandize Nashik -India’s wine capital. Create an enticing communication strategy through the PR of bands & performers so that we attract many people to the Fest
  3. 3. York LivePR Strategy Invite and Manage Select Media for York Winery’s first Wine Festival @ Nashik to be held on 26th Feb, 2011 To position and promote York Wine Festival 2011 as fun, glitz and glamour packed event with loads of music and entertainment! Creating a Digital Footprint for this first event by York Winery through Social Media Marketing Create an enticing communication strategy through the PR of bands & performers so that we attract many people to the Fest Radio Association and pitching for cross promotion with retail
  4. 4. York LiveResult An effective buzz and excitement was created as the Event was an host to over 500 plus people(a number way above the expectations) The event was truly a funfilled gathering jammed by the various journalists, music and food connoisseurs ,music and food lovers etc. The event received a thumbs-up from the masses as well as renowned dignitaries from the various publications.
  5. 5. Mid-Day Indian Express Business Standard HT Cafe Mumbai Mirror Afternoon
  6. 6. Hospitality Biz Swagat Casa VivaPerfect Women Yuva Ambrosia

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