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Case study gold's gym


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Gold's Gym India is the fastest growing gym chain in the country with over 51 gyms spread across India.
Gold’s Gym has over 700 facilities.
It is the largest international gym chain in the world recognized for its passion, unique heritage, and experience as the final authority in fitness and lifestyle.
It follows a globally proven fitness training module with state-of-the-art infrastructure and delivery methodology and continuous up gradation through training programs.
With certified trainers and nutritional counseling, Gold's Gym provides a comprehensive approach to the health and well being of its member.
Whether your goal is to burn fat, tone or add muscle, build strength, increase flexibility or improve your cardiovascular health, only Gold's Gym has the atmosphere and experience you need.

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Case study gold's gym

  1. 1. Gold’s Gym IndiaObjective Create awareness about Gold’s Gym India Position Gold’s Gym as the fastest growing fitness brand in India Highlight the USPs, manpower and professional competence Highlighting the journey to completion of 50 gyms in India
  2. 2. Gold’s Gym IndiaPR Strategy Working towards building GOLD’s Gym as a leading brand in Media Increase Top of Mind recall for any media queries on fitness & nutrition. Spread your Wings: Reach out to media universe.. mainlines, magazines, electronic and Online media Creating friends for GOLD’s Gym in media
  3. 3. Gold’s Gym IndiaResult Gold’s Gym became synonymous to fitness and experts from Gold’s Gym were the first choice for many journalists to get expert comments on various health trend stories as well as syndicated articles.
  4. 4. SavvyFemina Business Exec. Traveller Exec. Business Asia Spa Images Business Traveller of Beauty Time OutTime Out Time n Style Ravishing Yuva Man’s WorldSociety Plan My Wedding Grihalaxmi Health n Nutrition Marie Claire