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15 2 Guillermo G Morales

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15 2 Guillermo G Morales

  1. 1. Community Builder Guillermo G. Morales López 07/11/2007 ¿Cómo crear una comunidad virtual? Soluciones Móviles
  2. 2. ¿Qué es una comunidad virtual? 1. La definición se refiere a un grupo de personas que comparten en común objetos como: – Ideas – Propiedades – Identidades – Cualidades Todo dentro de un espacio en común Cualidad del grupo de compartir objetos en común
  3. 3. Web vs. Móvil. ¿Existe la simbiosis? 1. Móvil 1. Web – Right People – Right People – Right Place – Right Place – Right Time – Right Time – Movilidad – Portabilidad – AnyTime / Anywhere – Usabilidad – Experiencia de usuario El conjunto de características idóneas radica en la convergencia de las dos plataformas
  4. 4. Tendencias de usuario actual (1/3) 1. Los objetivos más generales de los usuarios actuales son – intercambiar información (obtener respuestas) – ofrecer apoyo (empatía, expresar emoción) – conversar y socializar de manera informal a través de comunicación simultánea – Debatir, normalmente a través de la participación de un moderador.
  5. 5. Crecimiento del uso de comunidades virtuales (2/3)
  6. 6. Hábitos de los Usuarios (3/3)
  7. 7. Quedara como ejemplo 1. Indice de Quedara como ejemplo – Quedara como comunidad – Arquitectura de Quedara – Convergencias de Quedara
  8. 8. Ej. Comunidad (1/2) 1. Poner en contacto usuarios – Conectados con necesidades afines – Próximos entre sí En el tiempo • En el espacio • 2. A los usuarios que contacten – Se les recomendará un punto de encuentro o quedada apropiado a sus perfiles y geolocalización
  9. 9. Ej. Comunidad (2/2) 1. LBS integrado 2. Interacción anónima entre usuarios – Llamada y VideoLlamada – Mensajería 3. Perfiles de usuario con fotos y Mensajes Multimedia 4. Resultados de búsqueda – Diferentes Interface de Usuario – Info. de geoposición relativa y – Afinidad entre usuarios
  10. 10. Mobile operator Ej. Arquitectónico MLP SMSC Video Gateway User Profile Points of Interest Geolocation Manager Buddy Finder Users’ Geolocation Dating, Friends, Business Points of Interest Finder Profiles Restaruants, Hotels, Spectacles
  11. 11. Ej. Convergencia
  12. 12. Tendencias y posibilidades tecnológicas 1. Federación de Identidades 2. Negocios Verticales 3. Segmentación de Usuarios – + Segmentación - Tamaño 4. On vs. Off Portal – Ventajas: • A,b,c – Desventajas: • A,b,c 5. Modelos de pago – Pago por uso – Pre-Pago Aficliación más barato pero tenemos más datos de usuario a quien vender de forma segmentada – Post-Pago
  13. 13. Agradecimientos, Dudas y Contacto Guillermo Morales Marcel Medina Business Dev. Manager Co-Founder +34679239145 +34605284389 m.medina@readypeople.com g.morales@readypeople.com www.readypeople.com Office Information: +34 933186736 Ready People, S.L. c/ Diputació 238, 1r 4a 08007 Barcelona, Spain

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