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  1. 1. Phase 1
  2. 2. Demographic info <ul><li>User L: </li></ul><ul><li>19 years old, female, first year university student studying property management, Australian Chinese, extrovert, socially active and has good knowledge in technology </li></ul><ul><li>User X: </li></ul><ul><li>41 years old, female, extrovert, part-time beauty therapist and property manager, Australian Chinese, only keep in touch with close friends and has intermediate knowledge in technology </li></ul><ul><li>User A: </li></ul><ul><li>45 years old, male, introvert, full-time architect, Australian, socially inactive and has good knowledge in technology </li></ul>
  3. 3. User Research
  4. 4. User Research Method <ul><li>Interview </li></ul><ul><ul><li>Access to internet </li></ul></ul><ul><ul><li>Different user group </li></ul></ul><ul><ul><li>Record in iTouch </li></ul></ul><ul><ul><li>Mention of Privacy </li></ul></ul><ul><ul><li>Devised to collect intuitive responses. </li></ul></ul><ul><ul><li>Pro/Con, inconvenience </li></ul></ul><ul><ul><li>Probing </li></ul></ul>
  5. 5. Reward
  6. 6. User Research Method <ul><li>Observation </li></ul><ul><ul><li>Fly on the wall </li></ul></ul><ul><ul><li>Sat besides them for 30min </li></ul></ul><ul><ul><li>Chat to them </li></ul></ul><ul><ul><li>Look for their habit/ how they had accomplished a task </li></ul></ul><ul><ul><li>They have more to share whilst using the tools </li></ul></ul><ul><ul><li>Template </li></ul></ul>
  7. 10. Findings <ul><li>Younger participants owns Facebook, MSN, hotmail, MSNSpace, RenRen, etc. Elder two have mere access to them although have fairly good knowledge in technology because… </li></ul><ul><li>Distraction </li></ul><ul><li>Privacy issue </li></ul><ul><ul><li>Uncomfortable to know too much </li></ul></ul><ul><ul><li>Keep sth. Away from family member </li></ul></ul>
  8. 12. Findings <ul><li>Elder users rarely use social tools to </li></ul><ul><ul><li>Familiarize with new friends </li></ul></ul><ul><ul><li>Let others to know more about them </li></ul></ul><ul><ul><li>Because… </li></ul></ul><ul><li>Younger user tends to make the most use of social networking tools </li></ul><ul><li>The problem they have in common is the distraction and online identity issue </li></ul><ul><li>Other problems: always have to have internet to access those tools(younger), can only use one tool at a time (elder) </li></ul><ul><li>Offline social activity could offers them a more sense of reality and allows them to express themselves better </li></ul><ul><li>They have improved elder’s work efficiency and helped younger user to get in touch with friends in a more convenient way </li></ul>
  9. 14. Problems <ul><ul><ul><li>Have too many email accounts to manage </li></ul></ul></ul><ul><ul><ul><li>Distract one from work </li></ul></ul></ul><ul><ul><ul><li>Hard to keep privacy from family members </li></ul></ul></ul><ul><ul><ul><li>Hard to know new people, since online identity could be in disguise </li></ul></ul></ul><ul><ul><ul><li>Can’t compete to face-to-face communication </li></ul></ul></ul><ul><ul><ul><li>Would take too much time to manage those accounts </li></ul></ul></ul><ul><ul><ul><li>Cannot always receive immediate reply </li></ul></ul></ul><ul><ul><ul><li>Always have to have internet to access those tools </li></ul></ul></ul><ul><ul><ul><li>Doesn’t provide with a sense of reality </li></ul></ul></ul><ul><ul><ul><li>Poor synchronization of phone and computer </li></ul></ul></ul><ul><ul><ul><li>Troublesome sharing process </li></ul></ul></ul>
  10. 15. Persona <ul><li>Henry Mould </li></ul><ul><li>41 </li></ul><ul><li>Architect </li></ul><ul><li>Works independently </li></ul><ul><li>at home </li></ul><ul><li>Not too socially active </li></ul><ul><li>Has good knowledge in </li></ul><ul><li>technology </li></ul>
  11. 16. Persona <ul><li>Spent 8 hours on work each day so rarely have time to socialize </li></ul><ul><li>Frequently meet with client face-to-face to discuss about project </li></ul><ul><li>Talk </li></ul>
  12. 17. Thank you!

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