To compete today, mobile can no longer be a secondary consideration. Over 50% of traffic to retail web apps come from mobile devices (but only around 30% of sales). Here are 10 questions to ask yourself as you prepare your mobile optimization strategy

1. Top 10 Questions to Ask When
Optimizing Your App For Mobile

2. Question 1: Is optimizing really worth my time?
To compete today, mobile can no longer be a secondary consideration.
Over 50% of traffic to retail web apps come from mobile devices (but only around
30% of sales).
Over 60% of digital media consumptions occurs on mobile devices.
85% of users expect browser-based apps to load about as fast as
desktops apps.

3. Question 2: What are my options, and
what are the costs?
Responsive web design (RWD)
A separate mobile site (an "m.dot" site)
An adaptive approach that mixes responsive design
with server-side components (adaptive web design)

4. Question 3: Can I make my existing
website responsive to mobile?
Not really. User expectations for mobile experiences no longer allow for the "easy option" of simply
tweaking a current desktop app to display better on mobile. Whether you choose a separate mobile
site, or a responsive option, you will have to build new or re-build your existing application.

5. Question 4: Should I do it myself,
or should I delegate?
It depends on your organizations resources and mobile technologies are developing and changing
so quickly that a high level of expertise is required to ensure that your brand is not behind the times.
Mobile optimization can be very time consuming. If you have a smaller business, it may be best to
hire outside the company to avoid strain on your resources.

6. Question 5: What are the must-have features
for a mobile site?
Click-to-Call Phone Number - If your business number is located on your mobile site,
allow the user to call by clicking that number.
Easy Usability - Make the user's shopping experience as simple as possible with easy
to understand icons and a clear path to the purchase.
User Feedback - Allow a place where your visitors can leave feedback. This allows you
to learn how to improve your application for your users over time.
Social Integration - Another best practice to incorporate social sharing icons on a
mobile application.
Must-Have Features

7. Question 6: What are the common mistakes I
should avoid?
The most common mistake is not testing your mobile sites.

8. Question 7: What are the common mistakes I
should avoid?
According to Yottaa, 74% of mobile visitors will abandon a mobile site that takes longer than
five seconds to load.
There are thousands of combinations of device, screen size, operating system version, and
browser. It's not enough to test using your own phone or your coworkers'. In order to understand
whether your web application works well for all users, you'll need a full-scale testing regimen.

9. Question 8: How can I test my mobile site?
Mobile Testing
Mobile Emulating
Using mobile testing programs like "Gomez Testing" or "MobiReady" allows you to see if your
website is ready to be displayed on a mobile site.
Utilizing mobile emulators like "GoMoMeter" or "iPhone Tester" allows you to see what your
mobile page will look like on a variety of devices.

10. Question 9: How do I integrate social media?
A best practice with mobile social sharing is to limit the amount of buttons to about two or
three. Too many social icons is they can add dozens of requests to the page, dragging down
performance.
Also, if they include sharing numbers, they are also exposed to risk because that information
is called from third party locations, and can hurt performance if there are issues with those
locations.
SOCIAL SHARING

11. Question 10: What is the best way to track
my mobile site's progress?
The most popular free option is Google Analytics.
This tool, featuring a number of powerful mobile analytic tools, allows you to see how many
visitors have come to your site, the type of device they came from, and how often they have
visited.

12. Question 10: Should I just hire a
contractor?
A contractor can be a good option, but they can be
a bit more expensive than an online tool. Using a
contractor can also mean having less creative
control over the application.
One advantage to hiring a contractor is that they
are not paid a salary. This can end up saving you
money utilizing their services. However, know
their rates can vary greatly from one another.

13. Thank you for reading!
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