7 Best Practices for e-Retailers to Follow in the "Era of the Customer"
Best Practices to Follow in the
“Era of the Customer” for E-
In today’s market, the customer now has all
If you want to gain a lead you must play by
the customer’s rules
Identify Your Customers
Creating an incredible customer experience only
happens if you have clearly defined your
Without the proper persona research you can end
up trying to sell to people who have no interest in
your product or service.
Survey Your Customers
By surveying your customers, you are showing that you value their opinion
and you want to make your business better for them!
Keep it Simple
Make the customer journey on your application
as simple as possible. Clear out any distractions
that will deter your customers away from the
According to Christian Holst of Smashing
Magazine, the average eCommerce checkout
process consists of 5.08 steps. Keep the steps
in the process easy to understand to avoid user
Utilize Free Shipping
“66% of online shoppers say free shipping is “very
important” to them when making a purchase
online, according to the poll from the National
Utilize Free Shipping
More and more E-Retailers are using free
shipping. Often times if your web application
does not have it, users will look elsewhere for
According to Shopify “a ComScore study
found that 61% of shoppers would quit
their order if free shipping wasn’t offered.”
Make the Experience the Same
“In 2014, mobile commerce spending grew an
impressive 47% making mobile the fastest
growing retail channel, by a long shot”.
-Brendan MacArthur, Yottaa
Across All Devices
The Era of the Customer does not just take
place on a desktop; it takes place across all
devices. You must meet your customers
where they are and make your application
easy to navigate across all devices.
Have a Customer Focused Culture
“Customer Focused marketing is at the core of
delivering a personalized, relevant experience to
every customer, which is the first step toward
-Ashley Tate, The BigDoor Blog
Have a Customer
A good way to create a more "Customer
Focused Culture" is to engage your
employees so you all have a common goal.
MyCustomer.com says, " When employees
can identify and resolve failures, they
contribute to that culture and help it to
Speed Things Up
The worst thing you can do is keeping your
customer waiting for a product to load. A
good way to ensure faster page speed is to
optimize your images so they can load
"40% of people abandon a website that
takes more than 3 seconds to load."
Still looking for Tips?
See how you are engaging your online
shoppers with our free Ebook:
"10 User Engagement Metrics Everyone
And start living in the "Era of the Customer"
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