https://trailblazercommunitygroups.com/events/details/salesforce-salesforce-women-in-tech-group-paris-france-presents-salesforce-commerce-cloud-introduction-onboarding/

1. Lucien Dagher-Hayeck, Technical Architect Commerce Cloud
Sébastien Pujalte, Functional Architect Commerce Cloud
Commerce Cloud Overview

2. This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions
proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other
than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other
financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or
upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and
services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach
of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate,
our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer
deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that
could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for
the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our
Website.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or
at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and
does not intend to update these forward-looking statements.
Forward-Looking Statement
Statement under the Private Securities Litigation Reform Act of 1995

3. #1 Digital Platform for Commerce
Salesforce for Commerce
Multi-site
Management
Advanced
Merchandising
Unified
Customer View
Automation &
Workflow
Engagement
App Development
Industries
Sales Marketing Community
Service
B2B Commerce
B2C Commerce Partner Solutions
Order Management
Clicks & Code
Rapid Dev Tools
Recommendations Insights
Product Display APIs
Search Analytics
Ecosystem
Any on-prem or
cloud app
MuleSoft Customer 360
LINK and
AppExchange
partners
Productivity
Enablement
Efficiency
Solutions
Applications
Integration
Intelligence

4. Salesforce B2C Commerce Architecture and Delivery Model
Multitenant Scalability
Certified
Security
99.99%
Reliability
Seamless
Releases
Operations &
Infrastructure eCDN, WAF, &
DDoS Protection
Development
Tools
Business
Tools
Multi-site
Architecture
Open
Standards
RESTful
APIs
Sandboxes
Debugging &
Testing
Data Model
Customization
Technology Partner
Ecosystem
Active
Merchandising
Products &
Catalogs
Promotions &
Pricing
Searchandizing Optimization
Testing
B2C Commerce
Einstein
Fulfillment
Ratings &
Reviews
Tax
Payment
Fraud
Social
Translation
Responsive
Design
Apps Social Store Call Center
Loyalty
Analytics

5. B2C Commerce Platform
Personalize shopper experiences and automate manual tasks
Fully customizable digital experiences
Feature-rich storefront, native responsive
design, and multilingual, multi-currency
logic
Einstein Product Recommendations
Personalized product suggestions on
web, mobile
Einstein Commerce Insights
Shopper basket analysis dashboard
Einstein Predictive Sort
Personalized product assortments for
category and search

7. B2C Commerce Project Organisation
Project Manager Functional
Architect
● Manage project cost and make
sure priorities are followed
● Determine MVP with client
● Ensure smooth relation
client/integrator
● Set project deadlines & staffing
accordingly
● Identify business needs and
create a project backlog
● Write user stories
● Plan and animate workshops
● Provide guidance with the
Salesforce org set up and data
model to use
● Test & Quality Assessment of the
solution implement before the
“Go Live”
Technical Architect
● Identify technical challenges and needs
to create a technical backlog
● Design the solution architecture/ data
model
● Perform the technical implementation
● Lead developers during the build phase
of a project

8. B2C Commerce Project Organisation
Plan & Architecture
Kick
Off
Construct
SP 1 SP 2 SP 3 SP 4 SP ... SP n
Validate
Deploy &
Support
Call Go /
No go
Go-Live
User Approval Testing (UAT) Phase
● Client is performing all the testing
● The team is only receiving bugs and
fixing them
● A go-live checklist is followed to ensure
a timely go live
Design Phase
● The team is doing workshop to
understand the client needs/ industry
specificities
● Spec writing
● Advising phase
● MVP is defined
Build Phase
● Developing the website
● Usually an Agile methodology is
followed as much as possible
● Technical Architect lead the dev team
● Functional Architect ensure user story
validation / writing & functional
architecture

9. Retail Solution Kits
● Abandoned Cart
● Coupon Redemption
● Personalized Marketing Recommendations
● Transactional Email
● Order on Behalf
● View Order History and Cancel Orders
Connect Commerce with Marketing & Service Clouds