Lucien Dagher-Hayeck, Technical Architect Commerce Cloud
Sébastien Pujalte, Functional Architect Commerce Cloud
Commerce Cloud Overview

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Forward-Looking Statement
Statement under the Private Securities Litigation Reform Act of 1995

#1 Digital Platform for Commerce
Salesforce for Commerce
Multi-site
Management
Advanced
Merchandising
Unified
Customer View
Automation &
Workflow
Engagement
App Development
Industries
Sales Marketing Community
Service
B2B Commerce
B2C Commerce Partner Solutions
Order Management
Clicks & Code
Rapid Dev Tools
Recommendations Insights
Product Display APIs
Search Analytics
Ecosystem
Any on-prem or
cloud app
MuleSoft Customer 360
LINK and
AppExchange
partners
Productivity
Enablement
Efficiency
Solutions
Applications
Integration
Intelligence

Salesforce B2C Commerce Architecture and Delivery Model
Multitenant Scalability
Certified
Security
99.99%
Reliability
Seamless
Releases
Operations &
Infrastructure eCDN, WAF, &
DDoS Protection
Development
Tools
Business
Tools
Multi-site
Architecture
Open
Standards
RESTful
APIs
Sandboxes
Debugging &
Testing
Data Model
Customization
Technology Partner
Ecosystem
Active
Merchandising
Products &
Catalogs
Promotions &
Pricing
Searchandizing Optimization
Testing
B2C Commerce
Einstein
Fulfillment
Ratings &
Reviews
Tax
Payment
Fraud
Social
Translation
Responsive
Design
Apps Social Store Call Center
Loyalty
Analytics

B2C Commerce Platform
Personalize shopper experiences and automate manual tasks
Fully customizable digital experiences
Feature-rich storefront, native responsive
design, and multilingual, multi-currency
logic
Einstein Product Recommendations
Personalized product suggestions on
web, mobile
Einstein Commerce Insights
Shopper basket analysis dashboard
Einstein Predictive Sort
Personalized product assortments for
category and search

B2C Commerce Project Organisation
Project Manager Functional
Architect
● Manage project cost and make
sure priorities are followed
● Determine MVP with client
● Ensure smooth relation
client/integrator
● Set project deadlines & staffing
accordingly
● Identify business needs and
create a project backlog
● Write user stories
● Plan and animate workshops
● Provide guidance with the
Salesforce org set up and data
model to use
● Test & Quality Assessment of the
solution implement before the
“Go Live”
Technical Architect
● Identify technical challenges and needs
to create a technical backlog
● Design the solution architecture/ data
model
● Perform the technical implementation
● Lead developers during the build phase
of a project

B2C Commerce Project Organisation
Plan & Architecture
Kick
Off
Construct
SP 1 SP 2 SP 3 SP 4 SP ... SP n
Validate
Deploy &
Support
Call Go /
No go
Go-Live
User Approval Testing (UAT) Phase
● Client is performing all the testing
● The team is only receiving bugs and
fixing them
● A go-live checklist is followed to ensure
a timely go live
Design Phase
● The team is doing workshop to
understand the client needs/ industry
specificities
● Spec writing
● Advising phase
● MVP is defined
Build Phase
● Developing the website
● Usually an Agile methodology is
followed as much as possible
● Technical Architect lead the dev team
● Functional Architect ensure user story
validation / writing & functional
architecture

Retail Solution Kits
● Abandoned Cart
● Coupon Redemption
● Personalized Marketing Recommendations
● Transactional Email
● Order on Behalf
● View Order History and Cancel Orders
Connect Commerce with Marketing & Service Clouds