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アクセス解析からのサイト改善[WordBench京都2018年3月]

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2018年3月25日のWordBench京都で話した内容です。(キャプチャの一部を伏せて公開します…スミマセン…。)

1.Google AnalyticsとSearch Console
2.WordPressに導入する方法
3.Google Analytics 7つの見どころ
&サイト改善ポイント
4.カスタムレポートについて

Published in: Technology
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アクセス解析からのサイト改善[WordBench京都2018年3月]

  1. 1. 2018 3 25 at WordBench
  2. 2. ✤ 5 2 @ ( ) ✤ 10 Web 

  3. 3. 受託開発 https://www.webimpact.co.jp/
  4. 4. ✤ WordPress 4 ✤ 1 
 2 3 ✤ 10 12 PV yoshipan.com
  5. 5. 1. Google Analytics Search Console 2. WordPress 3. Google Analytics 7 
 4.
  6. 6. 1. Google Analytics Search Console 2. WordPress 3. Google Analytics 7 
 4.
  7. 7. Google Analytics ✦ Google 
 
 
 ✦ ✦ Google ✦ Web 

  8. 8. ✦ 2005 Urchin Google 
 Web 
 2005 11 urchin.js 
 2007 12 ga.js 
 2009 12 ✦ 2014 4 
 
 analytics.js ga.js 2016 ✦ 2017 9 gtag.js Google Analytics analytics.js gtag.js Google Analytics https://developers.google.com/analytics/devguides/collection/gtagjs/migration?hl=ja Web
  9. 9. Search Console ✦ Google 
 
 Google 
 
 ✦ 2015 5 
 ✦ Google 
 Google
  10. 10. GA Search Console
  11. 11. GA Search Console
  12. 12. 1. Google Analytics Search Console 2. WordPress 3. Google Analytics 7 
 4.
  13. 13. GA 1. Google 2. Google 3. <!-- Global site tag (gtag.js) - Google Analytics --> <script async src="https://www.googletagmanager.com/gtag/js?id=UA-00000000-0"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('con g', 'UA-00000000-0'); </script> ID
  14. 14. header.php <head> <head> <!-- Global site tag (gtag.js) - Google Analytics --> <script async src= https://www.googletagmanager. com/gtag/js?id=UA-00000000-0"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('con g', 'UA-00000000-0'); </script> </head> WordPress WordPress 1
  15. 15. WordPress 2 ✦ All in One SEO Pack ✦ Google Analytics Dashboard for WP ✦ Google Analytics by Monsterinsights
 ( Google Analytics by Yoast) etc
  16. 16. All in One SEO Pack AllinOneSEO >Google Google ID ID OK
  17. 17. Google Analytics Dashboard for WP > Google
  18. 18. Google Analytics Dashboard for WP WordPress
  19. 19. 1. Google Analytics Search Console 2. WordPress 3. Google Analytics 7 
 4.
  20. 20. 1. >
  21. 21. 7 30 3 1 2
  22. 22. 1 OK 1. > 1 1 1 PC 2 2 1 1 3 =3PV 1 1 1 1
  23. 23. POINT 1 PV 1 PV Adventar
  24. 24. 2. > > OK
  25. 25. 3. > > PC OK > 9
  26. 26. 4. >
  27. 27. 4. > ✦ OrganicSearch
 Google ✦ Direct
 URL ✦ Referral
 ✦ Social
 Facebook Twitter ✦ Other

  28. 28. 5. > Search Console SearchConsole > > SearchConsole
  29. 29. 5. > Search Console > 5000 > >
  30. 30. 5. > Search Console >
  31. 31. 5. > Search Console > URL
  32. 32. POINT
  33. 33. POINT 1 2000PV 
 100 2016 2 UP https://yoshipan.com/nurse/
  34. 34. POINT 2 1 1 PV 
 2 15000PV 
 100
  35. 35. POINT UP
  36. 36. POINT 2 1 3 1 PV 
 2016 10 UP https://yoshipan.com/nurse2/ 1 15000PV
  37. 37. 6. > Search Console > 5000
  38. 38. 6. > Search Console > 5000
  39. 39. 7. > > PV 5000 20% 
 80% 
 2 
 2 OK
  40. 40. 1. Google Analytics Search Console 2. WordPress 3. Google Analytics 7 
 4.
  41. 41. GoogleAnalytics 1
  42. 42. 12
  43. 43. GoogleAnalytics SearchConsole Web
  44. 44. ィ @yoshipan yoshipaan

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