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Crazy4media video opportunities

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Changes that have marked the end of a phase but the start of a new one where new players have to take the stage.

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Crazy4media video opportunities

  1. 1. Opportunities in Video
  2. 2. Video: Young Market starting to Mature Some of the major tech providers: Adap.tv – 2006 Brightroll – 2006 LiveRail – 2007 SpotXchange – 2007 In comparison: Doubleclick – 1996 à 2007 bought by Google
  3. 3. Video is no longer a “buzz” word. Major Tech providers “out” of the Market What now? Big players (Google, Facebook, AOL, RTL) taking positions All these changes have marked the end of a phase but the start of a new one where new players have to take the stage.
  4. 4. New Opportunities? 1. Opportunities during consolidation 2. Current “Demand”-focus 3. New Media and New Media
  5. 5. 1. Opportunities during consolidation Shifted interests in major tech providers? Politics or strategy before Business? What market model do they have in mind? Market concerns? Where is the Data going? Walled Gardens? Too much dependency on Google/FB…? The opportuni8es are there, from new DSP/SSP pla?orms to technologies/ services that reduce dependency on the majors.
  6. 6. 2. Current “Demand”-focus Tech companies appearing around the advertiser/agency Data Quality / Viewability Fraud detection … Problems in the Publisher side Low fill rates (Lack of demand? Technology issue?) Yield optimisation Publisher “certification” … New Tech companies around Video are very much Demand-­‐focused while there are also important issues to solve in the Publisher side of the business.
  7. 7. 3. New Media Video is still maturing, with many new things still to come. Are current formats completely developed? Pre-roll (Mid, Post) In-banner Video In-Article Mobile & Tablets? When will it take-off? Will their UI uniqueness provide something to the video market? TV! Budgets shifting. There are many things to come and, specially, a big money injec8on that will come from TV shiFing its budgets to online video.
  8. 8. Thank you for your attention! José-Luis Núñez Operations Director & Head of Video T: +34 954 98 08 48 Email: joseluis@creafi-online-media.com @jlnunezfv es.linkedin.com/in/jlnunezfv/

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