MediaWave

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MediaWave is First Social Media Monitoring and Analytics Platform in Indonesia

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  • Reaching mass segment with targeted content and context
  • MediaWave

    1. 2. Mobile Application There is a new way to deliver brand identity and marketing purposes to customer. Mobile is a new channel that brand prefer in term to reach their customer anytime and anywhere. Many company choose to build their own mobile application for their campaign to increase their interaction and engagement with customer With mobile application we can create many creativity, like location based advertising. We can read user location data from GPS or BTS, so we can track their activity around your POI and give them ultimate offering. We provide mobile application that can support your digital marketing campaign . We have qualification and experience team to built mobile application in three popular platform in Indonesia, Blackberry, Android and Java Media Wave Interactive is an Indonesian Company which have collaboration with somemultinasional company, from Singapore, Korea, South Africa & Malaysia. The trust that they give to us represent our highly commitment to maintain quality and fulfill customer satisfaction Our field of service in digital area, which includes advertising, marketing campaign and marketing intelligence. We hope that we can be on stop solution for your digital business needs We have good quality in human resources that spezialised in certain area. We have many expertise with different background, so we do understand our client business culture, core and value We hope our technology can make business process easily, measurable and profitable
    2. 3. Mobile Application There is a new way to deliver brand identity and marketing purposes to customer. Mobile is a new channel that brand prefer in term to reach their customer anytime and anywhere. Many company choose to build their own mobile application for their campaign to increase their interaction and engagement with customer With mobile application we can create many creativity, like location based advertising. We can read user location data from GPS or BTS, so we can track their activity around your POI and give them ultimate offering. We provide mobile application that can support your digital marketing campaign . We have qualification and experience team to built mobile application in three popular platform in Indonesia, Blackberry, Android and Java Portofolio
    3. 8. People still watch TV, but they flick through the ads. They read news online instead of printed
    4. 9. We have reached point here 14% of people trust ads 78% of people trust consumers recommendation Nielsen Global Trust in Advertising Survey 2009
    5. 10. Consumers Behavior WORD OF MOUTH A ATTENTION I INTEREST D DESIRE A ACTION A ATTENTION I INTEREST S SEARCH A ACTION S SHARE Conventional media Digital Media
    6. 11. People obviously still talk to each other face to face, but INTERNET has enabled conversations/WOM to spread around the globe. And NOW it’s more easier to spread the ideas
    7. 14. People no longer trust advertising and traditional corporate channels. FACT
    8. 16. GLOBAL INTERNET USER
    9. 17. <ul><li>Indonesia is the number 16 th of the biggest internet user in the world… </li></ul>40 million users Indonesia is the number 2 nd of the biggest internet user in the world… 36 million users Indonesia is the number 3 rd of the biggest internet user in the world… 8 million users
    10. 18. Digital SHIFT Behavior 5.7 hours/day 3.5 hours/day 2.0 hours/day 1.5 hours/day 6.1 days/week 5.5 days/week 4.0 days/week 2.5 days/week 64% 33% 15% 71% use daily Q: Approximately how many days in a typical week do you do each of the following activities/ Approximately how long do you spend doing each of these activities on the days that you do them? Indonesia Consumer Insights, June 2010
    11. 19. Avg. No. of Minutes per Day They are Actively Engaged When Online Percent who do Activities Regularly (Daily or Several Times a Week) Q: Which of the following activities do you do online regularly – a few times a week or daily? / How much time do spend doing these activities on the days you do them? Base: All Respondents (Natural fall-out) Indonesia Consumer Insights, June 2010 48.2 65.5 74.3 43.4 61.5 75.3 54.8 85.7 71.3 34.5 24.1 47.2 48.0 37.4
    12. 23. SOCIAL MEDIA IS FOR B2B AND B2C
    13. 27. First Indonesian Monitoring & Analytics Platform MediaWave is the best program to find out the accurate perception and costumer’s want toward your brand. One of the method is to capture all conversation of customers in all digital medias, such as news, blog, forum, youtube, facebook and twitter. It could also analysis all perceptions based on brand, topic, location, sentiment, language and media at real time. All conversations and analysis are supervised real time there fore could be presented in easiest report to understand. MediaWave could also have direct respond to customer.
    14. 28. <ul><li>They don’t know Indonesia </li></ul><ul><li>They don’t have language agnostic/independent </li></ul><ul><li>They don’t have city identification </li></ul><ul><li>They don’t have topic analyzer </li></ul><ul><li>They don’t have custom sentiment parameter </li></ul>COMPARATION WITH ANOTHER PLATFORM EVERYTHING THEY DON’T MediaWave Does <ul><li>They don’t know your influencer </li></ul><ul><li>They don’t monitor competitor deeply </li></ul><ul><li>They don’t have noice reduction </li></ul><ul><li>They don’t like details </li></ul><ul><li>They don’t give report by media </li></ul>
    15. 29. Millions of Internet Source MediaWave record all conversations in all digital media internet, such as : News, blog, forum, youtube, video, face book, and twitter in a real time. It shows different of analysis and result based on characteristic and the media output . Others platform mostly generalize report and result are the same media. Whereas characteristic in every media is absolutely different as well as result of the report.
    16. 30. Keyword Based To find out accurate analysis based on the purpose, the appropriate used method is to enter parameter of relevant keyword. We believe by using this method would not miss event for one conversation regarding the brand topic we analysis and monitor
    17. 31. Topic Analytics There are many platforms just analysis the surface, it does not come into the real problem. MediaWave is able to monitor and analysis all issues and topics deeply. Then the most important thing is you could have a deeply comparison of an issue or just direct topic toward competitor.
    18. 32. City Geolocation MediaWave is the one and the only platform that can identify customer based on city-location, especially Indonesian Cities. By having the data, the brand also could support marketing activity that’s in line with characteristic and perception of customer in every city as, well as accurate evaluation to all marketing activities.
    19. 33. Gender MediaWave could identify customer based on gender. By possessing of data, brand could also monitoring and evaluate whether marketing process is in line with marketing plan.
    20. 34. Sentiment Analysis Following are the superior features from abroad, but there are still 2 weaknesses ; Based on English language, therefore it’s just to identify all conversation in English only We have been setting all parameters of Automatic Sentiment Analysis to change automatically and unchanged. If we used it in English the accuracy is achieve 78 %. But when we use it in other language, like Indonesia, the accuracy is very low MediaWave use customize sentiment analysis that could change parameter of sentiment for every project. As we are aware that every words could have different mean when we use it for different needs. Such as : “ low “ mean positive for the credit interest, but then “ low” mean negative for the deposit interest. Despite the level of precision is high, but we do check and balance manually and it’s easier to change incorrect sentiment.
    21. 35. Competitor Monitoring MediaWave is enable for brand to have direct monitoring to a competitor. It’s detail monitoring to competitor through all aspects and media. Therefore brand control ratio of customers perception toward competitor based on City, Language, Media and Sentiment.
    22. 36. Core Analytics There are many platforms just analysis the surface, it does not come into the real problem. MediaWave is able to monitor and analysis all issues and topics deeply. Then the most important thing is you could have a deeply comparison of an issue or just direct topic toward competitor. Asuransi A Asuransi B Asuransi E Asuransi D Asuransi C
    23. 37. Consumer Insight MediaWave would lead platform research to grab customer wants and hopes to your product. It’s all from your costumer and for the next future customer. There’s no conversation we could not monitor and analysis. You could seize all perceptions and all conversation by MediaWave rather than making of sampling research.
    24. 38. Brand Evangelist / Key Opinion Leader With us, you are now able to find key person who talk about your brand consistently, then able to influence public opinion. It’s very important to find key person for your brand due to public opinion on line will also influence your customer and next customer in the decision making process.
    25. 39. Engagement Tools MediaWave are completed by the ability to have direct respond of all customer conversation. Brand could direct engage with customer in accordance with real time, with no need to be out of dashboard.
    26. 40. Clickable Chart It’s easy to click chart at MediaWave, so that we could easily detect the conte n t of the chart.
    27. 41. User Friendly Dashboard MediaWave is designed easy to operate and friendly user with dashboard. All people could operate MediaWave easily, They don’t need to be expert at operating computer program or even statistic.
    28. 42. Automatic Saved When project starts, all data are saved in our server and you could check online whenever you are automatically. You are also able to export data to your computer in PDF , CSV & PNG files
    29. 43. Multi User It’s possible to manage one account with many administrator at the same time, so that you could be able to work based on your jobs description MediaWave is operated based on web. It’s not important for Client to invest in software or computer hardware. It’s operated by online from wherever you are with all computers Web Based
    30. 44. Transparent & Auditable All the process of starting project, monitoring, analytics and engage could be supervised and checked online by the client. So that client believe the correct data and result, then there is no manipulative thing in every aspect of process. Our system is created in order to make client absolutely believe that all the monitoring results and analysis would be as sources of evaluation for decision making process
    31. 45. OTHER PRODUCT AND SERVICES
    32. 46. Website 2.0 And Mobile Site Developer Website is your company representative to the world. In this digital decade, most people searching information from internet. Good website give a good impression for your company. With Web 2.0 technology, we develop an interactive and full engagement websiite . We give you a full virtual office that can fulfill your customer needs. We master the latest technology in website development, such as RIAs (Rich Internet Application), so we can provide the creativity without the limitations of browser technology Today more and more people are accessing the Internet from your mobile phone. Mobile Sites that we develop not only the re petition and simplification of information from the website. But contains the functions and facilities that people need when traveling, such as location information
    33. 47. Search Engine Optimization (SEO) The primary factor of business is location. Like in offline store, your website should have a primary location in internet. In Indonesia, 80% people looking for information through Google So, it is a must that your website should be in Google 1 st page for your keyword search. It is not an easy effort, because the competition in internet is very high. But with our analysist, st r ategist and continuosly well planned and managed action , we can guarantee that your website will be in Google 1 st page for relevant keyword with your business .
    34. 48. Social Media Campaign We have dozens of social media, but we only use some of the popular social media in Indonesia, namely: Facebook Your business should be located in crowded area. Facebook have 500 Million member around the world and 27 Million member in Indonesia. So, it is important and necessary to use Facebook to optimize your business We will setup a comprehensive Facebook Fans Page with all tools and aplications that suits for your business. We will manage and host your Fans Page 24/7. Your fans page will be a channel to make conversation with your customer and to increase their loyalty We can also create a facebook application that supports your digital campaigns, such as games. Facebook application is a feature with the highest level of interaction and engagement between the brand and his fans, if properly planned and communicated
    35. 49. Social Media Campaign Twitter Twitter is a micro blogging Social Media that already have 106 million member all around the world and 6 Million member in Indonesia. Twitter have a follow and follower system. Information exchange work very fast and real time based We will create and manage your twitter account 24/7. We will increase your influence, popularity, engament and trust level so your consumer will believe in your tweet. We will use Key opinion Leader that can promoted you business to their network. Twitter is a social media conversations with the highest frequencies and often becomes a liaison with other social media. Planning and proper management twitter marketing is needed in a digital campaign Foursquare Foursquare is a location based Social Media with 3 million member only in 2 years. People give mark (check-in) to the place theý visit, so the other people will update thei r social activity and the place will be anounced to their network. We can implement creative campaign with active participation from your customer. We know exactly your customer shopping frequency and behaviour. This is very valuable information for your business. We will utilize campaign with Foursquare to promote your business place to another Foursquare, Twitter and Facebook member. Because we can integrate these 3 social media
    36. 50. Social Media Campaign Youtube Youtube is a place where people put the mainstream media and exchange videos. Brand can participate by placing his campaign videos on Youtube and do a viral campaign. With video you can give comprehensive explanation to your customer We know surely which media can be used to promote your brand video campaign effectively. Use Youtube as your commercial guerila and canal information Wikipedia Wikipedia is a trusted and reliable information source in internet. Everyone can contribute and become source in wikipedia. So, the growth of wikipedia is very fast. Put information about your brand in wikipedia and become related and trusted sources. Spread your story here, make wikipedia as one of your canal information. Blog Blog is a fun and delicious way to write. Many internet user likes to write story and experience about daily life in internet. They tell the story and everyone give comment, so this is a conversation beetwen your customer. Join their conversation and engage with them.
    37. 51. Mobile Application There is a new way to deliver brand identity and marketing purposes to customer. Mobile is a new channel that brand prefer in term to reach their customer anytime and anywhere. Many company choose to build their own mobile application for their campaign to increase their interaction and engagement with customer With mobile application we can create many creativity, like location based advertising. We can read user location data from GPS or BTS, so we can track their activity around your POI and give them ultimate offering. We provide mobile application that can support your digital marketing campaign . We have qualification and experience team to built mobile application in three popular platform in Indonesia, Blackberry, Android and Java

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