Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Media Wave Platform


Published on

MediaWave listening and analysis all conversation from twitter, facebook, blogs, forum, news, youtube and image. Our analysis includes brand comparison, mention, sentiment, gender, geolocation, influencer & core (reason).

You will know your influencer from twitter, facebook, blog, forum, news, image and youtube.

You can engage directly from our online dashboard

Published in: Technology, Business
  • Be the first to comment

Media Wave Platform

  1. 3. People are using social media <ul><li>Social media sites are the fastest-growing category on the web, doubling their traffic over the last year. </li></ul><ul><ul><li>73 % of active online users have read a blog </li></ul></ul><ul><ul><li>45 % have started their own blog </li></ul></ul><ul><ul><li>57 % have joined a social network </li></ul></ul><ul><ul><li>55 % have uploaded photos </li></ul></ul><ul><ul><li>83 % have watched video clips </li></ul></ul><ul><ul><ul><li>Universal McCann’s Comparative Study on Social Media Trends, April 2008. 17,000 respondents from 29 countries, *using internet at least every other day </li></ul></ul></ul>
  2. 6. People no longer trust advertising and traditional corporate channels. FACT
  5. 23. First Indonesian Monitoring & Analytics Platform MediaWave is the best program to find out the accurate perception and costumer’s want toward your brand. One of the method is to capture all conversation of customers in all digital medias, such as news, blog, forum, youtube, facebook and twitter. It could also analysis all perceptions based on brand, topic, location, sentiment, language and media at real time. All conversations and analysis are supervised real time there fore could be presented in easiest report to understand. MediaWave could also have direct respond to customer.
  6. 24. <ul><li>They don’t know Indonesia </li></ul><ul><li>They don’t have language agnostic/independent </li></ul><ul><li>They don’t have city identification </li></ul><ul><li>They don’t have topic analyzer </li></ul><ul><li>They don’t have custom sentiment parameter </li></ul>COMPARATION WITH ANOTHER PLATFORM EVERYTHING THEY DON’T MediaWave Does <ul><li>They don’t know your influencer </li></ul><ul><li>They don’t monitor competitor deeply </li></ul><ul><li>They don’t have noice reduction </li></ul><ul><li>They don’t like details </li></ul><ul><li>They don’t give report by media </li></ul>
  7. 25. Millions of Internet Source MediaWave record all conversations in all digital media internet, such as : News, blog, forum, youtube, video, face book, and twitter in a real time. It shows different of analysis and result based on characteristic and the media output . Others platform mostly generalize report and result are the same media. Whereas characteristic in every media is absolutely different as well as result of the report.
  8. 26. Keyword Based To find out accurate analysis based on the purpose, the appropriate used method is to enter parameter of relevant keyword. We believe by using this method would not miss event for one conversation regarding the brand topic we analysis and monitor
  9. 27. City Geolocation MediaWave is the one and the only platform that can identify customer based on city-location, especially Indonesian Cities. By having the data, the brand also could support marketing activity that’s in line with characteristic and perception of customer in every city as, well as accurate evaluation to all marketing activities.
  10. 28. Gender MediaWave could identify customer based on gender. By possessing of data, brand could also monitoring and evaluate whether marketing process is in line with marketing plan.
  11. 29. Sentiment Analysis Following are the superior features from abroad, but there are still 2 weaknesses ; Based on English language, therefore it’s just to identify all conversation in English only We have been setting all parameters of Automatic Sentiment Analysis to change automatically and unchanged. If we used it in English the accuracy is achieve 78 %. But when we use it in other language, like Indonesia, the accuracy is very low MediaWave use customize sentiment analysis that could change parameter of sentiment for every project. As we are aware that every words could have different mean when we use it for different needs. Such as : “ low “ mean positive for the credit interest, but then “ low” mean negative for the deposit interest. Despite the level of precision is high, but we do check and balance manually and it’s easier to change incorrect sentiment.
  12. 30. Competitor Monitoring MediaWave is enable for brand to have direct monitoring to a competitor. It’s detail monitoring to competitor through all aspects and media. Therefore brand control ratio of customers perception toward competitor based on City, Language, Media and Sentiment.
  13. 31. Topic Analytics There are many platforms just analysis the surface, it does not come into the real problem. MediaWave is able to monitor and analysis all issues and topics deeply. Then the most important thing is you could have a deeply comparison of an issue or just direct topic toward competitor.
  14. 32. Core Analytics There are many platforms just analysis the surface, it does not come into the real problem. MediaWave is able to monitor and analysis all issues and topics deeply. Then the most important thing is you could have a deeply comparison of an issue or just direct topic toward competitor.
  15. 33. Future Trend MediaWave would lead platform research to grab customer wants and hopes to your product. It’s all from your costumer and for the next future customer. There’s no conversation we could not monitor and analysis. You could seize all perceptions and all conversation by MediaWave rather than making of sampling research.
  16. 34. Brand Evangelist With us, you are now able to find key person who talk about your brand consistently, then able to influence public opinion. It’s very important to find key person for your brand due to public opinion on line will also influence your customer and next customer in the decision making process.
  17. 35. Engagement Tools MediaWave are completed by the ability to have direct respond of all customer conversation. Brand could direct engage with customer in accordance with real time, with no need to be out of dashboard.
  18. 36. Clickable Chart It’s easy to click chart at MediaWave, so that we could easily detect the conte n t of the chart.
  19. 37. User Friendly Dashboard MediaWave is designed easy to operate and friendly user with dashboard. All people could operate MediaWave easily, They don’t need to be expert at operating computer program or even statistic.
  20. 38. Automatic Alert Administrator arrange automatically for certain conversation that contains important keyword, in order to be sent to administrator email address automatically. There fore administrator always monitor and respond as real time, while it’s not working with the computer
  21. 39. Automatic Saved <ul><li>When project starts, all data are saved in our server and you could check online whenever you are automatically. You are also able to export data to your computer in PDF , CSV & PNG files </li></ul>
  22. 40. Multi User It’s possible to manage one account with many administrator at the same time, so that you could be able to work based on your jobs description
  23. 41. Web Based MediaWave is operated based on web. It’s not important for Client to invest in software or computer hardware. It’s operated by online from wherever you are with all computers
  24. 42. Transparent & Auditable All the process of starting project, monitoring, analytics and engage could be supervised and checked online by the client. So that client believe the correct data and result, then there is no manipulative thing in every aspect of process. Our system is created in order to make client absolutely believe that all the monitoring results and analysis would be as sources of evaluation for decision making process