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Liquid Food
Big Baby

Original Copy

Pretty Ugly
A Great Design -
A Great UX Oxymoron
UX Sofia
5 June 2015
Vasil Yordanov
Senior UX Designer at Telerik, a Progress Company

@yordanov
Internal Consistency
External Consistency

Real-world Consistency
Good Design
Great Design
Design?
A solution in the form of a
process or tool, that 

helps us achieve a goal or 

solve a problem

in a particular moment.
Source: books.google.com/ngrams/
Industrial Era
Users have
problems and needs.
Static Design
Source: books.google.com/ngrams/
Services Era
The user is the problem.
Dynamic Design
Why Design?
Source: books.google.com/ngrams/
Without design
we cannot make sense
of the world.
Why this Design?
Ideally, beauty and utility
are mutually generative.
- Paul Rand
Working With Rand
- Vimeo video
Indifference towards people
and the reality in which they
live is actually the one and
only cardinal sin in design.
- Diet...
Good Design:
• Innovative

• Makes a product useful

• Aesthetic

• Makes a Product Understandable

• Unobtrusive

• Hones...
Dieter Rams'
Principles of Good Design
- Vimeo video
How to create a Great Design?
80 - 20
What is Great Design?
unDesigned Design
Thank You!
vasil.yordanov@telerik.com

@yordanov

@ux_progress
A Great Design - A Great UX Oxymoron
A Great Design - A Great UX Oxymoron
A Great Design - A Great UX Oxymoron
A Great Design - A Great UX Oxymoron
A Great Design - A Great UX Oxymoron
A Great Design - A Great UX Oxymoron
A Great Design - A Great UX Oxymoron
A Great Design - A Great UX Oxymoron
A Great Design - A Great UX Oxymoron
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A Great Design - A Great UX Oxymoron

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People often characterize a design as a masterpiece. But why is it great and why exactly this design? Why design at all? Isn't the need of a design a problem? And how could a problem be great? While answering these questions, we will try to explain why design cannot be brilliant on its own. There is no brilliant design. There is a brilliant solution to a problem.

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A Great Design - A Great UX Oxymoron

  1. 1. Liquid Food Big Baby Original Copy Pretty Ugly
  2. 2. A Great Design - A Great UX Oxymoron UX Sofia 5 June 2015
  3. 3. Vasil Yordanov Senior UX Designer at Telerik, a Progress Company @yordanov
  4. 4. Internal Consistency External Consistency Real-world Consistency
  5. 5. Good Design
  6. 6. Great Design
  7. 7. Design?
  8. 8. A solution in the form of a process or tool, that 
 helps us achieve a goal or 
 solve a problem
 in a particular moment.
  9. 9. Source: books.google.com/ngrams/
  10. 10. Industrial Era
  11. 11. Users have problems and needs.
  12. 12. Static Design
  13. 13. Source: books.google.com/ngrams/
  14. 14. Services Era
  15. 15. The user is the problem.
  16. 16. Dynamic Design
  17. 17. Why Design?
  18. 18. Source: books.google.com/ngrams/
  19. 19. Without design we cannot make sense of the world.
  20. 20. Why this Design?
  21. 21. Ideally, beauty and utility are mutually generative. - Paul Rand
  22. 22. Working With Rand - Vimeo video
  23. 23. Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design. - Dieter Rams
  24. 24. Good Design: • Innovative • Makes a product useful • Aesthetic • Makes a Product Understandable • Unobtrusive • Honest • Long-lasting • Thorough, down to the last detail • Environmentally friendly • As little design as possible.
  25. 25. Dieter Rams' Principles of Good Design - Vimeo video
  26. 26. How to create a Great Design?
  27. 27. 80 - 20
  28. 28. What is Great Design?
  29. 29. unDesigned Design
  30. 30. Thank You! vasil.yordanov@telerik.com @yordanov @ux_progress

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