How to kill a brand

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How to kill a brand

  1. 1. How  to  kill  a  brand  (besides  having  a  lousy  product)  
  2. 2. Over-­‐brand  
  3. 3. ny;mes.com  
  4. 4. brandchannel.com  
  5. 5. brandchannel.com  
  6. 6. Lose  focus  
  7. 7. adage.com  
  8. 8. adage.com  
  9. 9. Dilu;on  Extend  too  much    
  10. 10. brandfailures.blogspot.com  
  11. 11. Un-­‐differen;a;on  
  12. 12. fortune.com  
  13. 13. Believe  your  customers  too  much   (or  lose  confidence  in  your  own  product)  
  14. 14. Forget  why  your  customers  love  you  
  15. 15. techcrunch.com  
  16. 16. mashable.com  
  17. 17. allthingsd.com  
  18. 18. fastcompany.com  
  19. 19. Before  NeIlix  there  was…  
  20. 20. fortune.com  
  21. 21. businessweek.com  
  22. 22. Abandon  your  values  Forget  what  your  brand  represents  
  23. 23. businessweek.com  
  24. 24. fortune.com  
  25. 25. It  wasn’t  always  like  this,  of  course  
  26. 26. ny;mes.com  
  27. 27. Can  J&J  bounce  back?  Toyota  did  
  28. 28. brandchannel.com  
  29. 29. dailymail.co.uk  
  30. 30. cbsnews.com  
  31. 31. brandchannel.com  
  32. 32. fortune.com  
  33. 33. merriamassociates.com  
  34. 34. Is  Google  on  the  same  path?  
  35. 35. gizmodo.com  
  36. 36. gizmodo.com  
  37. 37. Bad  service  
  38. 38. buzzmachine.com  
  39. 39. theinquirer.net  
  40. 40. Dell  improved  –    but  will  the  brand  survive  in  a  post-­‐PC  world?  
  41. 41. businessweek.com  
  42. 42. And  then  there’s  this  of  course…  
  43. 43. youtube.com  
  44. 44. And  United  simply  didn’t  give  a  s***  
  45. 45. youtube.com  
  46. 46. Failure  in  crisis  
  47. 47. engadget.com  
  48. 48. There  are  worse,  of  course…  
  49. 49. Lie  
  50. 50. walmartwatch.com  
  51. 51. There’s  worse…  
  52. 52. nyy;mes.com  
  53. 53. Greed  
  54. 54. rollingstone.com  
  55. 55. brandchannel.com,  boingboing.com  
  56. 56. Wrong  role  models  
  57. 57. independent.co.uk  
  58. 58. brandchannel.com  
  59. 59. There’s  MUCH  worse…  (Although  not  the  brand’s  fault)  
  60. 60. telegraph.co.uk  
  61. 61. Be  evil  
  62. 62. brandchannel.com  
  63. 63. Disrup;on  Ignore  new  technologies  
  64. 64. magnetelblog.com  
  65. 65. businessinsider.com  
  66. 66. brandchannel.com  
  67. 67. Irrelevance  
  68. 68. Ignore  market  trends  
  69. 69. bloomberg.com  
  70. 70. businessinsider.com  
  71. 71. telegraph.co.uk  
  72. 72. Ego  
  73. 73. mashable.com  
  74. 74. Complacency/Megalomania  
  75. 75. fool.co.uk  
  76. 76. Or  maybe  it’s  just  idiocy?  
  77. 77. ny;mes.com  
  78. 78. Do  everything  wrong  
  79. 79. bits.blogs.ny;mes.com  
  80. 80. guardian.co.uk  
  81. 81. businessweek.com  
  82. 82. businessweek.com  
  83. 83. businessinsider.com  
  84. 84. ny;mes.com  
  85. 85. Good  luck  

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