I ﬂy budget
It’s basically ~$100 one-way anywhere
I have zero distractions
$3 to get my laundry cleaned and folded in Thailand
I eat local 70% of the time
and 30% spent on booze / splashing out
I work from cafes
or coworking spaces, or the beach, or the pool, or a
rooftop bar, or my hotel room
Fresh Grad Executive
how the hell am I
supposed to earn $2k a
month by myself?
why the hell would I ever
work for just $2k a
It’s about freedom and enabling a
certain lifestyle, not about earning
tons of money (but see next slide).
Actually, there’s a lot you can do
and we’ll talk about that in a little
Year 1 Year 3
Treat it as a milestone. I’ve already passed $2k a
month, now almost at $5k a month.
4 months is plenty.
…but don’t let this be a limiting factor.!
You just need enough money to cover yourself!
until you start earning revenue. Less savings = more
motivation to earn revenue faster!
It’s a big !
Create a deadline.
e.g. cancel your lease, book a plane ticket, book the ﬁrst
month of hotel somewhere, set a date for the goodbye party
Aim for !
Proﬁt enables you to buy nice things like food, !
drink and a place to sleep.
(High revenue but low proﬁt does not enable this lifestyle)
Aim for !
Low maintenance businesses enable you to!
enjoy your nomadic lifestyle properly.
Aim for !
Aim to sell to entities who will in turn proﬁt !
from what you’re selling*. It’s an easier sell.
*e.g. tools / resources
Have a !
It makes marketing much easier.
You want customers,!
Too much work!!
Many moving parts
Needs high volume!
and hustle, too much!
Wordpress themes, !
plugins etc. Make once !
and sell many times
SaaS or paid mobile apps.!
Monthly subscription =!
Make once and sell !
Get 20 subscribers!
…at $100 per month
(you get the idea)
From launch to $2000 USD proﬁt per month
a month before!
you hit the road
Validate your idea and make sure there is demand
Originally, Beatrix was going to be a competitive
analysis tool. It would tell you how good your social
media marketing was, compared to your competitors.
First ever mockup - no code written
The response was all the same:!
“gee that sounds interesting but we never even have time to
create social media content in the ﬁrst place”
One big problem that businesses have is actually
keeping their Facebook and Twitter accounts up to date
New idea = social media content suggestions based on keywords
550 subscribers into launch mailing list
Built V1 of Beatrix in Koh Samui!
in one month