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Decathlon en Israel

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Présentation d’Israël et de son économie, en particulier sa branche distribution d'article de sport.
et pourquoi décathlon devrait s'intéresser a Israël.

Published in: Business
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Decathlon en Israel

  1. 1. En Israël Yonatan Avraham Demma y.a.demma@gmail.com
  2. 2. DECATHLON EN ISRAEL - Pourquoi? • Population jeune en pleine expansion • Situation économique excellente • Secteur sportif en forte croissance • Une concurrence faible et peu organisée
  3. 3. Démographie • Israël compte 8 388 500 habitants • 90% de la population a moins de 64 ans • Le taux de croissance est de 1,9 %, un des plus élevés de l'OCDE • 45 % de la population réside dans des villes de plus de 100 000 habitants. • 6 villes de plus de 200 000 habitants, regroupant plus d’un quart de la population • 20% de la population est francophone
  4. 4. Démographie Accroissement naturel 1,9 % Espérance de vie à la naissance 79,46 ans Âge médian Homme 28,8 ans Femme 30,5 ans Structure par âge 0-14 ans 26,3 % 15-64 ans 63,9 % 65 ans et plus 9,8 %
  5. 5. DEMOGRAPHIE - Evolution
  6. 6. Données Économiques • Economie avancée industriellement et technologiquement • Niveau de développement- 16e rang mondial • PIB/habitant- 27e rang mondial • Membre de l'OCDE depuis 2010 • Troisième pays en nombre de sociétés cotées au NASDAQ après les États-Unis et la Chine • le plus grand nombre de start-ups au monde • 4,7 % du PIB investit dans la recherche et le développement (1e mondiale) • importantes ressources en hydrocarbures
  7. 7. Statistiques Produit intérieur brut 240,6 milliards USD (2012) Produit intérieur brut en PPA 219,4 milliards $ (2010 est.) Rang pour le PIB en PPA total : 52e par tête : 46e Croissance du PIB + 3,3 % (2013) PIB par habitant en PPA 37 914 $ (2014) 27e Inflation 1,7 % (2012 est.) Indice de développement humain (IDH) 0.888 (très élevé) ; 19e en 2013 Population active 3,08 millions est. (2010) Taux de chômage 4.9 % Données Économiques
  8. 8. LE SPORT EN ISRAEL • Football • Basketball • Natation • Tennis • Athlétisme • Course a pied • Randonnée • moins répandus: football américain, baseball, boxe anglaise, arts martiaux, gymnastique, handball, golf, les sports d'eau et le rugby
  9. 9. • Dépenses nationales pour le sport, 14 milliards de Shekels en 2013 (740 millions en 1987). • Dépenses mensuelles par foyer pour le sport ,118 shekels. • 15% en moyenne de la population inscrite a un complexe sportif. • L'activité sportive des israéliens a doublé entre 1992 et 2008. LE SPORT EN ISRAEL- CHIFFRES
  10. 10. Il n'existe pas en Israël de magasin regroupant tous les types de sports LA CONCURRENCE
  11. 11. Les Principaux Concurrents Sports courants • Megasport: 44 magasins et 7 magasins de surplus, appartient au groupe MGS • Wertheimer: 32 magasins, appartient à la famille Wertheimer. • Sektor: 13 magasins, a été racheté par Wertheimer. • Nike: 27 magasins • Adidas: 25 magasins • Plus de 700 magasins prives
  12. 12. Matériel de montagne/randonnées • Rikoshet : 42 magasins • Lametayel : 18 magasins. La chaine fournit aussi des assurances et différents services pour les voyageurs. • Hagor shops : 2 magasins, mais surtout de la vente sur Internet et de la vente en gros. Les Principaux Concurrents
  13. 13. UNE OPPORTUNITE POUR DECATHLON Merci de votre attention DECATHLON EN ISRAEL : UNE CHANCE POUR ISRAEL Yonatan Avraham Demma y.a.demma@gmail.com

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