Wrist Watches for men and women
Café lounge in partnership with CCD
Price of Watches varies from 10,000 to 40,00,0000 and no extra charge
on packaging or delivery by e-shopping.
Rolex Analog Watch
Advertising-through print media in leading newspapers
and fashion magazines.
TV Commercials-on all leading channels.
E-promotion through social media like Facebook,
twitter etc. and other most visited websites to target
youth which is target market for watches.
Direct Marketing-through invitation to potential
customers to visit stores via email or calls and other
techniques like promotional display of watches.
Membership Cards- Silver Rs. 10,000-50,000
Gold Rs. 50,000- 1,00,000
Platinum Rs 1,00,000 onwards
People are a defining factor in a service delivery
process, since a service is inseparable from the person
providing it therefore we need to train staff for better
Servicing and Warranty department
Accounting and billing
The last element in the service marketing mix is a
very important element a services are intangible in
nature. However, to create a better customer
experience tangible elements are also delivered with
the service to differentiate in service marketing.
Elegant packaging boxes for watches
Well dressed staff
The process of service delivery is crucial since it
ensures that the same standard of service is
repeatedly delivered to the customers. All
services need to be underpinned by clearly
defined and efficient processes. This will avoid
confusion and promote a consistent service. In
other words processes mean that everybody
knows what to do and how to do it.
Speedy delivery of watches in e-shopping.
Payment by new and fast methods including
cards and cash payment.
Good way of greeting customers by sales force
and ensuring customers are attended.
We will segment watch market on
• Age and gender
PERCENT PERCENT OF RELATIVE
OF WATCH POPULATION PURCHAS
Evaluating market segments on basis of company
resources and profitability we are targeting:
• The customers in age group of 18-35 both male
• The customers with income
10,00,000 to Rs. 10,00,00,000.
• We will target urban population by opening store
in all metro cities.
• We will target people of upper social class and
fashion following lifestyle segment of youngsters.
Positioning is the act of designing the company’s offering
and image to occupy a distinctive place in the mind of
the target market.
“We sell style
in a stylish
Market differentiation means differentiating its
offer by building a unique bundle of benefits that
appeals to a substantial group within the
• Service differentiation
• Image differentiation
• People differentiation
• Product differentiation
• Channel differentiation
CRM strategies to acquire, retain and
extend customers are:
Delivering higher value
Potential customer data bank
Differentiating from rivals
Advertising and promoting