This document summarizes a solar-powered mobile phone product. It lists the members of the product team, key features of the phone including dual SIM slots, cameras, and expandable memory. It then discusses why solar mobile phones are needed in India due to issues with electricity access in rural areas. Charts show solar power generation and mobile phone usage by country. The target segments for the product are identified as senior citizens, environmentally-conscious individuals, and those in rural areas. Key details on the rural energy problem and target segments are provided. The price of components and the phone are listed.

2. MEMBERS NAME
YOGESH DALVI
PURNIMA THAKUR
MITESH JOSHI
DHANANJAY BARNWAL
PRAJAKTA KHADE
SUMIT JAISWAL

3. PRODUCT

4. Description
A true amalgamation of form & substance, the Dual
Sim phone from DAKSH CELL PHONE has got a lot under
its elegant build
It is Robust & Reliable phone

5. Continued….
Dual sim (GSM + CDMA)
2 MP Camera with video recording
FM Radio
Torch
Solar panel
Audio Player
Video Player
Bluetooth
Expandable memory upto 4 GB

6. WHY SOLAR MOBILES IN INDIA?
The electricity sector in India had an installed capacity of
249.488 GW as of end June 2014.
India became the world's third largest producer of electricity
in the year 2013 with 4.8% global share in electricity
generation surpassing Japan and Russia.
In June 2014, over 400 Million Indian citizens had no access
to frequent electricity. Over one third of India's rural
population lacked electricity.

8. States MWp %
Andhra Pradesh 41.75 3.18
Gujarat 654.8 49.90
Maharashtra 20.0 1.38
Jharkhand 4.0 0.30
Delhi 2.5 0.19
Haryana 7.8 0.59
Karnataka 9.0 0.69
Madhya Pradesh 132.0 9.15
Odisha 13.0 0.99
Punjab 9.0 0.69
Rajasthan 510.25 38.89
U.P 12.0 0.91
Tamil Nadu 15.0 1.14
West Bengal 2.0 0.15

9. Usage of mobile phones
Country Number of
mobile
phones
Population Percent Data
Evaluation
China 1,227,360,000 1,349,585,838 90.9 December 2013
United States 327,577,529 317,874,628 103.1 April 2014
Brazil 276,200,000 201,032,714 136.2 July 2014
Russia 256,116,000 142,905,200 155.5 July 2013
India 924,318,927 1,220,800,359 74.16 August 2014

10. SEGMENTATION
Senior Citizens(demographic)
Environment friendly people(psychographic)
Rural Areas(geographic)

11. Rural Areas
Rural areas are the most severely affected; it is
common for the 44% of rural households having
access to electricity to lose power for more than 12
hours each day.
The states periodically and chronically affected by load-shedding
are Delhi, Uttar Pradesh, Tamil
Nadu, Bihar, Odisha, Assam, Maharashtra, Madhya
Pradesh, Rajasthan and Andhra Pradesh. The states
of Punjab, Goa, Gujarat and Kerala are largely free of any
load-shedding due to surplus power. Karnataka still
occasionally experiences power cuts

12. Environment friendly people
Students
PROFESSIONALS
CORPORATES

13. Senior Citizen
India has 5.3% of senior citizens that amounts to 6
million

14. Price Description
Price of a Solar 1200mAh Solar panel 80mA is Rs 1600
Cost of manufacturing the cell phone is 1200

15. PRICE
Rs 3000/- 3500/- 16 % OFF

16. THANK YOU