YOCard v4.2

2. Freecard A freecard or free card is a picture postcard with a variety of commercial, ideological or cultural messages which are distributed through racks in public buildings by an intermediary firm, which specializes in the production and distribution of such cards on a regular basis. YOCard Yo Card, yocards or YO!Card is a freecard advertising brand established in the Philippines in the year 2006. It is First Innovi Corporation’s premiere brand of Guerilla advertising services.

3. "How do you get a consumer to notice your ads for more than seven seconds? Print your promos on postcards, stick them in slick racks and put the them in the hippest gyms, bars and restaurants.“ - Newsweek In a relaxed environment, the consumer is attracted to the concept of a free postcard and thus takes the advertising matter on a voluntary basis; rather than having ads “forced” upon the him in other advertising environment set-up - Jan J. de Vries Author, Wonderful World of Freecards 5

4. Advocacy Service Make-A-Wish Philippines Bayantel PETA Institut Santre World Vision Active Fun Metrobank Foundation TMA Homeschool ABC Foundation PAWS Lifestyle IOM Caylabne Bay Resort Robinsonsland Fashion Filinvest Team Manila Kickers Technology Res-Toe-Run Blue Zoo York Epson Penshoppe Bratpack Music Warner Music Oakley Food / Restaurant Arts / Events Ballet Philippines I-on Energy Drink CCP Nestle Silent Film Festival by Toblerone Goethe-Institut Tempura Museum Foundation Media Jack TV Others L’Oreal Magic 89.9 Create Abundance MTV VISA Chalk Magazine MIHCA GMA 6 Singapore Tourism Board ETC Tourism Authority of Thailand Velvet

5. Consumers actively seek out what is new on YOCard standees… 7

6. YOCard @ Bookstores, Retail Shops, Entertainment Venues 8

7. YOCard @ Cafes, Restaurants Museums, and Activity Areas 9

8. YOCard @ Locations you want. We deliver according to requests 10

9. • Shopping & Entertainment venues • Art & Cultural places • Cafes & Restaurants • Universities • Central Business Districts 85 F&B Establishments 15 Bars 35 School & Cultural Places 30 Stores & Boutiques 35 Service Groups

10. Inquirer & Homestyle features on YOCard

11. Spot.ph & Manila Bulletin features on YOCard

12. Get Noticed Make an IMPRESSION with CREATIVITY & OUT-OF-THE-BOX CONCEPTS This is YOUR opportunity for indoor VISIBILITY / BRANDING And remember that consumers KEEP a YOCard.

13. cONnect… This is a way for you to… get attention be talked about build unique relationships get interactive

14. be PLAYful! Have fun Creativity wins you points 17

15. DEMOGRAPHICS Age 21-29 years old Secondary Market 15-20 years old, 30-35 years old Economic Class Class AB and C 39% Students 13% Part-time / Casual 46% Full Time Professionals - Managers - Advertisers - Marketers - Business Owners Occupation 2% Unemployed / Retired Geographic Location Metro Manila Nationality Filipino / Foreigners 18

16. PSYCHOGRAPHICS Go to the gym/ exercise Hang out in malls, cafes, and art galleries Dine in restaurants Late nights in the bars or event venues Shop for clothes and accessories Used Internet Watch Movies Activities Visited Bookstore • Fashion •Art and Music •Gadgets and technology •Personal care Interests •Travel • Everything is newer, faster and better •Active •Outgoing •Trendsetters Lifestyle •High purchasing power

17. • 41% are used as bookmarks or displayed on notebooks • 40% are passed on or sent to friends • 36% of YOCards are kept for date or info reference • 22% are displayed at work or home • 5% kept as collection

18. Rate of Influence and Persuasiveness of YOCard They have clever ideas 42% Visited featured website 41% You can take them 38% Supported an Advocacy home 35% Good source of 31% Attended an event 29% information Availed incentives 24% They keep me up to 28% date Bought a product 23% 23% They have great pictures Requested more 21% information They are useful 12% They are easy to find 8%

19. Perceived rate of YOCard in terms of: • Effectiveness - • Above Average • Uniqueness -of: rate of YOCard Perceived in terms Above Average • Convenience - Above Average • Creativity - Above Average • Popularity - Average

20. Types of Postcards people are most drawn to: Illustration 50% Slogans 46% Cool Pictures 50% Puzzle 40% Social Messages 47% Colorful 33% Fashion 37% Scenic 28% Cool Brands 32% Landscapes Artists 30% Celebrities 27% Movies 29% Fashion 26% Music 29% Animals 17% Black & White 12% Events 28% Abstract 8% New Products 25% Tourism 24% Political 5%

21. • 1 impression hit every 0.5 minute • Average of 3,000 pick- ups every week per design • 1 person picks up 2-6 postcard designs at a time • Most pick up a YOCard at least once a month. A lot of them even go back to the stands twice a week!

22. exclusive indoor billboard small entity, BIG impact collected sought after unique targeted self- selected passed on trusted subtle

23. Creatives + Layout Printing Distribution Monitoring Report

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25. VISA 2009 - 120,000 pcs YOCards - Series Postcards - Promo and Branding Campaign Consumer Feedback - Collectible and clever ads - Passed on to friends and family with a personal message at the back - Excited to join the car promo

26. Cervical Cancer Campaign GlaxoSmithKline 2008-2009 X Out Cervical Cancer and Laban ni Maria are the two highest picked up postcard in the history of YOCard. Testimonial I personally love Yocards and I always try to pick one up every time I see a good design so I can add it to my postcard collection. But more than that, Yocards also help us get the word out about good causes such as cervical cancer awareness. Thanks Yocard for being part of the fight! -Gita Luz Campaigns Social Response

27. FIC Team Brands YOCard YOCard was launched in 2007. It pioneers a refreshing and innovative way of achieving advertising impact on specific audiences by offering ready and captivating postcards that Pocket Philippines act as entertainment hooks Pocket Philippines is targeted towards the tourist and hotel market. With materials placed in hotels, places of interests and cultural destinations. Hello in the Know Hello is an experimental culture and lifestyle blog. Urbanite and broadcasted with a twist.

28. Book a Campaign with us. Call 376 5357 or 58 or email at info@yocardonline.com