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Artwork Guidelines

How to maximize effectiveness with your postcard ad

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Artwork Guidelines

  1. 1. Artwork Guidelines for YOCard in cooperation with our team of creative experts
  2. 2. YOCard Artwork for Dummies <ul><li>We strive to be bold, on the edge and positively breathtaking… </li></ul><ul><li>We brought together our experience & worldwide knowledge of postcard advertising to bring you a GUIDE . </li></ul><ul><li>thank us later. </li></ul>
  3. 3. + Think Out of the Box <ul><li>Something unique to postcard ads: </li></ul><ul><li>Remember that YOCard is… </li></ul><ul><li>- taken home </li></ul><ul><li>passed on to others </li></ul><ul><li>shared with friends </li></ul><ul><li>displayed on walls </li></ul><ul><li>Play with these aspects </li></ul>
  4. 4. + Creative Collaboration Collaborate & Procreate Co-brand and get noticed Infuse graphics & images
  5. 5. + Personalize /: Humorize Dear Buddy, The best way to a consumer’s heart is to talk to them directly and if you can’t feed them, you can always make them laugh… Love, Francis
  6. 6. + Be a Serial Postcard Advertiser Create Anticipation. Strength in Numbers. Variety is the Key.
  7. 7. = Make Space A Yin & Yang of space + design + information = GOOD POSTCARD * YOCard fans enjoy writing at the back of your ad, and snail mail-ing to their friends
  8. 8. - Too Much-o I feel cramped I don’t understand myself I feel like a leaf-let
  9. 9. - Do not call me, let me call you <ul><li>Numbers can be pushy </li></ul><ul><li>Phone Numbers </li></ul><ul><li>Discounts </li></ul><ul><li>Dates </li></ul><ul><li>Prices </li></ul><ul><li>#%*2)$8!0 </li></ul><ul><li>You can transfer these supporting information at the back layout of the postcard </li></ul>
  10. 10. = Art VS Fart VS

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