Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Artwork Guidelines

How to maximize effectiveness with your postcard ad

  • Login to see the comments

  • Be the first to like this

Artwork Guidelines

  1. 1. Artwork Guidelines for YOCard in cooperation with our team of creative experts
  2. 2. YOCard Artwork for Dummies <ul><li>We strive to be bold, on the edge and positively breathtaking… </li></ul><ul><li>We brought together our experience & worldwide knowledge of postcard advertising to bring you a GUIDE . </li></ul><ul><li>thank us later. </li></ul>
  3. 3. + Think Out of the Box <ul><li>Something unique to postcard ads: </li></ul><ul><li>Remember that YOCard is… </li></ul><ul><li>- taken home </li></ul><ul><li>passed on to others </li></ul><ul><li>shared with friends </li></ul><ul><li>displayed on walls </li></ul><ul><li>Play with these aspects </li></ul>
  4. 4. + Creative Collaboration Collaborate & Procreate Co-brand and get noticed Infuse graphics & images
  5. 5. + Personalize /: Humorize Dear Buddy, The best way to a consumer’s heart is to talk to them directly and if you can’t feed them, you can always make them laugh… Love, Francis
  6. 6. + Be a Serial Postcard Advertiser Create Anticipation. Strength in Numbers. Variety is the Key.
  7. 7. = Make Space A Yin & Yang of space + design + information = GOOD POSTCARD * YOCard fans enjoy writing at the back of your ad, and snail mail-ing to their friends
  8. 8. - Too Much-o I feel cramped I don’t understand myself I feel like a leaf-let
  9. 9. - Do not call me, let me call you <ul><li>Numbers can be pushy </li></ul><ul><li>Phone Numbers </li></ul><ul><li>Discounts </li></ul><ul><li>Dates </li></ul><ul><li>Prices </li></ul><ul><li>#%*2)$8!0 </li></ul><ul><li>You can transfer these supporting information at the back layout of the postcard </li></ul>
  10. 10. = Art VS Fart VS