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Optimize for clicks

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Optimize for clicks

  1. 1. Optimize for clicks, not just rankings
  2. 2. http://yoast.com/
  3. 3. Some of our recent and current customers
  4. 4. Part 1Boring search results
  5. 5. Seriously?
  6. 6. Seriously?
  7. 7. Slightly better... But only slightly.
  8. 8. That’s more like it!!
  9. 9. Part 2Rating / review snippets
  10. 10. Rating snippets... Heavily abused.
  11. 11. No-one stands out....
  12. 12. Which isn’t just sad, it’s frustrating
  13. 13. SEM SEO SEANo purple cows in this SERP
  14. 14. M for Marketingthe action or business of promoting products Remember!!
  15. 15. No-one stands out....
  16. 16. That’s not promotion, that’s listing!
  17. 17. No purple cows in this SERP
  18. 18. Part 3Video Snippets
  19. 19. Needed:- XML video sitemaps- OpenGraph markup- Google recognized embed codes- Video’s (d0h!) Video SEO
  20. 20. Slight bit of promotion :)
  21. 21. Part 4rel=author
  22. 22. Needed:- <link rel=”author” href=”<google+ link>” />- yes it’s that bloody simple. Author links
  23. 23. Benefits:- image appears in SERPs- more by author: rel=author
  24. 24. rel=author
  25. 25. Follow us / Get in touch:Twitter: @yoastFacebook: http://www.facebook.com/yoastSite: http://yoast.com/E-mail: joost@yoast.comAnd don’t forget to sign up toour newsletter! Questions? Remarks?

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