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The house of Louis Vuitton is a leader in the fashion industry due to its devotion to traditional craftsmanship paired with innovative avant-garde. Louis Vuitton now excels in the production of ready to wear, shoes, watches and jewelry in addition to the traditional luggage, bags and accessories. Louis Vuitton owns 17 production workshops, an international logistics center, and exclusive shops worldwide.
Louis Vuitton had to change their manufacturing process to keep up with their customer’s needs and expectations and to maintain and compete for market share. Louis Vuitton’s supply chain process was very inefficient and slow. After several changes they created a modern and efficient supply chain. The supply chain changes resulted in an increased availability of their products in their stores around the world, a new and improved distribution center and store strategy.
Keywords: Luxury, Supply Chain, Innovation, Fashion