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Quit Being Your Own Worst Enemy on Social Media


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College students and student-athletes need to quit being their own worst enemies on social media! Learn more about social media and reputation management with this presentation.

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Quit Being Your Own Worst Enemy on Social Media

  1. 1. Yasheaka Oakley
  2. 2. About Yasheaka Cheyney University, 2011  Bachelor of Arts in Communication Arts  Public Relations  Minor - Graphic Design Kent State University, 2014  Master of Arts in Journalism & Mass Communications  Public Relations
  3. 3.  Public Relations  Social Media  Content  LinkedIn Development  Facebook  Media Relations  Twitter Online Marketing  WordPress  Email Marketing
  4. 4. “Freedom of Speech”  The First Amendment protects your right to free speech, but does not protect you from:  Advocacy of illegal action  Fighting words  Obscenity
  5. 5. Student Athletes & Leaders“Once they sign their letter of intent, they represent a whole lot more than just themselves…players are held to the highest standards.” - Kathleen Rodriguez, University of Texas at El Paso
  6. 6. Once You Put it Out There… Once you put it online, it’s out of your hands:  Sex Tapes  Dorm Fights  Private Conversations  Sexually Explicit Images
  7. 7. The NCAA is Watching The FieldTrack program by Fieldhouse Media  Uses a variety of keywords and categories  Can monitor the public accounts of Fieldhouse Media: A sample profile collected from a football player over 3 days. coaches and athletes
  8. 8. The NCAA is WatchingFieldhouse Media: A sample collected from 400 profiles at one university over the period of 3 days.
  9. 9. A Case Study from Twitter A 26 year-old student- athlete tweeted: “There’s not too much stopping me from pulling a Virginia Tech / Columbine reenactment at Cheyney University right now.”
  10. 10. The End Result… Banned from Twitter Arrested with bail set at $250,000 Prohibited from stepping foot on campus
  11. 11. Screening Social Networks -CareerBuilder, Employers are Scoping out Job Candidates on Social Media—but What are they Finding?
  12. 12. Background Checks Your last 7 years of  Dossier includes: online history are fair  Online evidence of game racist remarks  References to Work in public drugs relations, marketing,  Sexually explicit advertising, or IT? photos  Employers request  Flagrant displays links to of weapons or Facebook, Twitter, Lin bombs kedIn, etc.
  13. 13.  Twitter Case Study: The student’s name was featured in newspapers online and in print  Fox News, NBC, CBS, The Philadelphia Inquirer, Delaware County Daily Times The first result listed in a Google search of his name and school was negative.
  14. 14. Your Own Worst Enemy Hiring managers  65 % - To see if the use your social candidate presents media profile to: himself/herself professionally  Evaluate your character  51% - To see if the candidate is a good fit  Create social media background  12% - To look for checks reasons not to hire the candidate
  15. 15. Get Over that Hurdle Profile photo should be an official headshot or a “good” photo of you in business casual attire Reduce the amount of photos of you with red cups, doing keg stands, wearing skimpy outfits, etc.
  16. 16. Looking ProfessionalReinvent Yourself  Applying for graduate school? Start over on Twitter / FacebookCreate a LinkedIn Account  Make it easy for recruiters to find you  Showcase your skills & qualifications
  17. 17. An Educated Young Professional If 35% of hiring managers are rejecting candidates who have poor communication skills…you need to sound like you are in college!  Exhibit good grammar and spelling  The worse you sound, the less likely a hiring manager will want anything to do with you
  18. 18. An Educated Young ProfessionalThink before you post! Never post when angry—it never ends wellDon’t post lies about other people unless you’re looking for a lawsuit It’s called “libel”
  19. 19. Manage Your Online Reputation Cleaning up your profile? Start early!  Use your privacy controls to remove photo tags, block spam, and delete inappropriate content/comments  Consider deleting your old profile and starting over  Facebook, Twitter, LinkedIn—they all give you the option of deleting your profile Be mindful that anyone could be watching  Consider how the things you post will reflect on you:  As an undergraduate or graduate student  As a young professional  As a potential job candidate
  20. 20. Connect with Yasheaka YOakleyPR Newsletter