According to the 2013 Fieldhouse.net survey, social media is starting to play a significant role in the lives of student-athletes. Of those surveyed, 72% were on Twitter, 93% on Facebook, and 70% used Instagram.
This is an example of the same monitoring categories Fieldhouse Media offers. This sample reflects social media results for an entire university over three days. In 72 hours, FieldTrack reported 435 potential issues.
An example of “advocacy of illegal action” that isn’t protected under the First Amendment. This student’s comments exemplified a clear and present danger to the students on campus.
The student discussed previously was an Communication Arts major pursuing his bachelor’s degree. How will these placements effect his career?
Protect your image by showing a professional
Quit Being Your Own Worst Enemy on Social Media
Yasheaka Oakley YOakleyPR.com
About Yasheaka Cheyney University, 2011 Bachelor of Arts in Communication Arts Public Relations Minor - Graphic Design Kent State University, 2014 Master of Arts in Journalism & Mass Communications Public Relations
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“Freedom of Speech” The First Amendment protects your right to free speech, but does not protect you from: Advocacy of illegal action Fighting words Obscenity
Student Athletes & Leaders“Once they sign their letter of intent, they represent a whole lot more than just themselves…players are held to the highest standards.” - Kathleen Rodriguez, University of Texas at El Paso
Once You Put it Out There… Once you put it online, it’s out of your hands: Sex Tapes Dorm Fights Private Conversations Sexually Explicit Images
The NCAA is Watching The FieldTrack program by Fieldhouse Media Uses a variety of keywords and categories Can monitor the public accounts of Fieldhouse Media: A sample profile collected from a football player over 3 days. coaches and athletes
The NCAA is WatchingFieldhouse Media: A sample collected from 400 profiles at one university over the period of 3 days.
A Case Study from Twitter A 26 year-old student- athlete tweeted: “There’s not too much stopping me from pulling a Virginia Tech / Columbine reenactment at Cheyney University right now.”
The End Result… Banned from Twitter Arrested with bail set at $250,000 Prohibited from stepping foot on campus
Screening Social Networks -CareerBuilder, Employers are Scoping out Job Candidates on Social Media—but What are they Finding?
Background Checks Your last 7 years of Dossier includes: online history are fair Online evidence of game racist remarks References to Work in public drugs relations, marketing, Sexually explicit advertising, or IT? photos Employers request Flagrant displays links to of weapons or Facebook, Twitter, Lin bombs kedIn, etc.
Twitter Case Study: The student’s name was featured in newspapers online and in print Fox News, NBC, CBS, The Philadelphia Inquirer, Delaware County Daily Times The first result listed in a Google search of his name and school was negative.
Your Own Worst Enemy Hiring managers 65 % - To see if the use your social candidate presents media profile to: himself/herself professionally Evaluate your character 51% - To see if the candidate is a good fit Create social media background 12% - To look for checks reasons not to hire the candidate
Get Over that Hurdle Profile photo should be an official headshot or a “good” photo of you in business casual attire Reduce the amount of photos of you with red cups, doing keg stands, wearing skimpy outfits, etc.
Looking ProfessionalReinvent Yourself Applying for graduate school? Start over on Twitter / FacebookCreate a LinkedIn Account Make it easy for recruiters to find you Showcase your skills & qualifications
An Educated Young Professional If 35% of hiring managers are rejecting candidates who have poor communication skills…you need to sound like you are in college! Exhibit good grammar and spelling The worse you sound, the less likely a hiring manager will want anything to do with you
An Educated Young ProfessionalThink before you post! Never post when angry—it never ends wellDon’t post lies about other people unless you’re looking for a lawsuit It’s called “libel”
Manage Your Online Reputation Cleaning up your profile? Start early! Use your privacy controls to remove photo tags, block spam, and delete inappropriate content/comments Consider deleting your old profile and starting over Facebook, Twitter, LinkedIn—they all give you the option of deleting your profile Be mindful that anyone could be watching Consider how the things you post will reflect on you: As an undergraduate or graduate student As a young professional As a potential job candidate
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