Info Cubic Japan2011


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Infocubic Japan Brochure

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Info Cubic Japan2011

  1. 1. 1Search Engine Marketing Solution for the Japanese Market Copyright(C) Info Cubic Japan. All Rights Reserved.
  2. 2. 2About Info Cubic JapanInfo Cubic Japan is a search engine marketing (SEM) firm serving more than 500 businesses in the Far East.Established in 2002, we have optimized more than 5,000 keyword searches designed to drive traffic to ourclients’ web pages. Info Cubic Japan, however, doesn’t stop at search engine optimization (SEO). In addition,we offer individualized cutting-edge global marketing strategies and advanced pay per click (PPC) analysis, aswell as website localization for the Japanese market. Chief Executive OfficerCorporate Profile Rohan Yamagishi - Japanese/English Bilingual Company Name: - 15 years of SEO experience Info Cubic Japan Our websites: Address: Corporate: Yasumi Building 3F SEO service: 19-13 Aisumi-cho, Shinjuku, Web analytic: Tokyo Japan Our participation Phone: Japan Local:03-5369-4135 outside Japan +81-3-5369-4135 US Local (303) 220-0169 Email: Copyright(C) Info Cubic Japan. All Rights Reserved.
  3. 3. 3Why Info Cubic Japan?The business turned to Info Cubic Japan, a Tokyo-based, search engine marketing (SEM) firm that has helpedmore than 500 clients throughout the Far East and in numerous native-English speaking countries with searchengine optimization (SEO), pay-per-click (PPC) management, website localization, and web analytics.Info Cubic Japan’s multilingual staff specializes in helping businesses appeal to the often-difficult-to-reachJapanese consumer. They realize that while the Internet has made the world a smaller place in many ways, thereare still great differences in culture and language nuances between the East and the West, as well as betweendifferent Asian nations.We understand that entering or expanding in the Japanese market without an expert partner can be an expensive,difficult, and time-consuming process without a guarantee of success. That’s why all their SEM work is done bynative Japanese speakers who are intimately familiar with how online marketing works in Japan. Patent for Google Analytics Individual The Best SEM agency for Google Adwords Yahoo! Paid Listing Baidu China Authorized DealerSearch Engine Qualification (GAIQ) the Japanese market Certified Partner Authorized Dealer Optimization Copyright(C) Info Cubic Japan. All Rights Reserved.
  4. 4. 4Our Clients Copyright(C) Info Cubic Japan. All Rights Reserved.
  5. 5. 5Japanese Search Engine Optimization 【SEO】At Info Cubic Japan, we focus on what we know best – web-based marketing in Japan. While the Internet hasmade the world a smaller place in many ways, there are still great differences in culture and language nuancesbetween the West and the East. That’s why all our SEO work is done by native speakers who are intimatelyfamiliar with how things work in Japan. In addition, we recognize and target the technical SEM differencesbetween the U.S. and our nation, where Yahoo! Japan has greater market penetration than Google. In short, ourgoal is to use our experience, knowledge, and creativity to meet and exceed your global marketing expectations. Copyright(C) Info Cubic Japan. All Rights Reserved.
  6. 6. 6Pay-Per-Click Management 【SEO】Japan is a different world when it comes to pay-per-click (PPC) management. Unlike the U.S. and most othermajor markets, Google does not dominate the PPC scene here. Instead, Yahoo!’s Overture controls almost two-thirds of the business. Extensive on-the-ground experience dealing with Overture is essential for PPC success inJapan. Copyright(C) Info Cubic Japan. All Rights Reserved.
  7. 7. 7Yahoo! Japan Directory Submission 【SEO】Providing information for general and niche directories remains an important segment our SEO services. At InfoCubic Japan, our unique knowledge of local and regional markets enables us to take full advantage of linkingwith other web sites through the use of categories, subcategories, geographic regions, and languages.Blog Article Writing Service for SEOInfo Cubic Japan has a unique knowledge of local and regional markets in Japan enabling them to take fulladvantage of linking with other websites through the use of categories, subcategories, geographic regions, andlanguages. In addition, We have access to more than 10,000 online writers anxious to publish stories and linkson their professional blogs connecting your services to their readers.Press Release Distribution Info Cubic Japan now offers its clients help with writing and distributing press releases. We have bilingual experts to get the word out about your company to more than 1,000 media outlets.Website / Landing page Development Website development is an evolving process that has to keep pace as technology and use patterns change. Not only must you be familiar with a veritable alphabet soup of computer languages, software programs, and support applications, but, for international business, you must be conversant with what works your particular target country. At Info Cubic Japan, all our writing aimed at a Japanese audience is done by a native speaker. ※ Landing Page Optimization Increased Leads by Over 200% Copyright(C) Info Cubic Japan. All Rights Reserved.
  8. 8. 8Social Media Optimization and Internet Advertising in JapanAfter television, Internet advertising is the top media vehicle to reach mass audiences in Japan.Info Cubic Japan provides its clients access to more than 130 of the country’s most popular websites, including 【SEO】Mixi, Japan’s largest social networking site like Facebook or MySpace. Other top Internet sites utilized by InfoCubic Japan include YouTube, Yahoo! Japan, Vogue Japan, and Amazon Japan, depending on the individualneeds and goals of the client.Info Cubic Japan prides itself on using its entire staff to brainstorm inventive media strategies to evaluate andprioritize advertising goals in light of media options and costs directed toward specific customer basesthroughout the Far East. Portal SNS Digital News Copyright(C) Info Cubic Japan. All Rights Reserved.
  9. 9. 9Case Study (Search Engine Marketing)Business Challenge:A cosmetics company based in Great Britain was attempting to increase its profits by breaking into the lucrative Japanese online market.While they had created a Japanese-language website for their products, they were not satisfied with the results. Specifically, they wantedto increase sales by getting more of the potential customers who visited their Internet site to complete an inquiry form seeking additionalinformation.Course of Action :Using the PDCA (Plan, Do, Check, Act) method developed by Dr. W. Edwards Deming, the father of modern quality control, Info CubicJapan redesigned the cosmetics company’s landing page using Google’s AdWords, Website Optimizer, Analytics, and SEO platformservices. This included identifying more than 15,000 keywords for the company’s PPC needs and more than 100 keywords for its SEOneeds.Results :After the first year, the international cosmetics business saw a 42 percent increase in their website traffic in Japan and an almost 34percent increase in visitors who performed the targeted function, i.e., filled out the inquiry form.This led to a significant increase in the bottom line, increasing year-to-year sales from 3.8 million to 5.7 million JPN (approximately $3.5million to $5.5 million). User Session CV ◆Unique User and Conversion Before 1Q 2Q 3Q 4Q Total User Session 34,928 34,346 38,058 39,083 146,415 CV 292 351 390 456 1,489 After 1Q 2Q 3Q 4Q Total User Session 48,283 48,573 51,747 60,368 208,971 CV 545 453 509 550 2,057 Copyright(C) Info Cubic Japan. All Rights Reserved.
  10. 10. 10Our SEO work ( Yahoo! Japan ) Keyword: Email marketing tool Keyword: wedding planner 20th⇒ 1st Out of rank⇒ 3rd Keyword: website development Keyword: wood cabinet 20th⇒ 4th Out of rank⇒ 2nd Copyright(C) Info Cubic Japan. All Rights Reserved.
  11. 11. 11Our SEO work ( Google Japan) Keyword: used car sale Keyword: bridal service 20th⇒ 5th 7th⇒ 3rd Keyword: tobacco Keyword: translation 80th⇒ 16th 45th⇒ 21st Copyright(C) Info Cubic Japan. All Rights Reserved.
  12. 12. 12Case Study (Microsoft Development) Customers Voice: Q: What made you choose Info Cubic Japan as your partner? A: When we consulted a couple of our existing vendors, they said theyClient : had no problem localizing our website and translating the guidelines,Microsoft Development Co., Ltd. MSN Research and Development but offering proposals and devising original ideas based on differentDepartment User Experience Lead, Fumiko Ogawa cultural backgrounds and competitive conditions was not their cup of tea. Also, had it been just one language, it could have beenSolution Offered : manageable; but there were four languages. Simplified Chinese,Global Web Project Management Support traditional Chinese, Korean, and Taiwanese. Even the major production companies told us they would need to outsource the work. We thenOverview: discussed the issue with several other companies and finally decided toThe project was to apply universally common guidelines to the interface of partner with Info Cubic Japan, as they appeared to be the most reliable.the Microsoft-operated portal site "MSN." However, applying uniformguidelines to all the Asian sites might have gone against traditions and Q: What are the good points of Info Cubic Japan?customs in certain nations. What was needed, therefore, was an A: From our first meeting, we could discuss in detail the contents andindividualized product approach. scope of their work. At a very early stage, Info Cubic Japan already understood their task was not just limited to translating a document intoResult: Chinese or designing a website. On the other hand, other companiesWe gathered opinions from our in-house staff based on the mock-ups gave us page-count-based estimations without realizing the true scopeprepared by the native designers and country-specific information derived of the project, which rather made us feel doubtful about theirfrom the study of the competitors sites. This helped Microsoft performance . Even after we actually started working, Info CubicDevelopment successfully formulate the guidelines for the Asian countries. Japans response was always very courteous. They didnt force their way on us, but they presented solutions corresponding to our needs, which made everything very easy for us. Although the project scope※More detail: changed frequently, they always handled it flexibly. Copyright(C) Info Cubic Japan. All Rights Reserved.