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GoToMarket Workshop
Startups in the Sun
25 March 2015
Mike Bradshaw
@ymb
1
What is GoToMarket?
2
3
Where to start?
• What are your primary and secondary goals?
• Think pre-launch, launch, post-launch
Exercise 1: Goals
4
5
Personas
Exercise 2: Personas
• What is your primary user group?
• Describe the persona(s) you are targeting with your app
6
Functions covered by GoToMarket
• Deployment plan
• Development timeline, scope (input)
• Marketing / PR / Media
• Sales /...
Development / deployment
8
Exercise 3: Development / Deployment
• What are your current deployment plans?
• What are your key app metrics? Are they l...
Sales / Channels
10
Exercise 4: Sales / Channels
• What are your main sales and/or channel activities?
• Can you think about any potential par...
Support / Legal
12
Exercise 5: Support / Legal
• What are your current support channels, what is missing?
• How do you close the loop?
• What...
PR & Media
14
Exercise 7: Media / PR
• Have you covered the basics in your media plan?
• What is your plan to make yourself appealing to...
Marketing
16
Exercise 6: Marketing
• Check you current planned marketing
activities:
• Anything missing? Anything you could do more?
• ...
Deployment plan
Development timeline, scope (input)
Marketing / PR / Media
Sales / sales channels / partnering
Suppor...
Customer Journey – GTM next level
Interest
Awareness Pre-buzz
Launch
Download
UseBored
Upsell /
Cross-sell
19
20
@ymb http://about.me/ymb
http://linkedin.com/in/michelbradshaw
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Gtm intro

slides used for the "Intro to GTM" workshop given at StartupsInTheSun.com March 2015

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Gtm intro

  1. 1. GoToMarket Workshop Startups in the Sun 25 March 2015 Mike Bradshaw @ymb 1
  2. 2. What is GoToMarket? 2
  3. 3. 3 Where to start?
  4. 4. • What are your primary and secondary goals? • Think pre-launch, launch, post-launch Exercise 1: Goals 4
  5. 5. 5 Personas
  6. 6. Exercise 2: Personas • What is your primary user group? • Describe the persona(s) you are targeting with your app 6
  7. 7. Functions covered by GoToMarket • Deployment plan • Development timeline, scope (input) • Marketing / PR / Media • Sales / sales channels / partnering • Support • Legal 7
  8. 8. Development / deployment 8
  9. 9. Exercise 3: Development / Deployment • What are your current deployment plans? • What are your key app metrics? Are they linked to your GTM goals an metrics? • How about roadmap, lifecycle? 9
  10. 10. Sales / Channels 10
  11. 11. Exercise 4: Sales / Channels • What are your main sales and/or channel activities? • Can you think about any potential partners to work with? 11
  12. 12. Support / Legal 12
  13. 13. Exercise 5: Support / Legal • What are your current support channels, what is missing? • How do you close the loop? • What are your main legal headaches at the moment? 13
  14. 14. PR & Media 14
  15. 15. Exercise 7: Media / PR • Have you covered the basics in your media plan? • What is your plan to make yourself appealing to traditional media? • What is your story? 15
  16. 16. Marketing 16
  17. 17. Exercise 6: Marketing • Check you current planned marketing activities: • Anything missing? Anything you could do more? • How about pre-launch • Marketing channels 17
  18. 18. Deployment plan Development timeline, scope (input) Marketing / PR / Media Sales / sales channels / partnering Support Legal 18
  19. 19. Customer Journey – GTM next level Interest Awareness Pre-buzz Launch Download UseBored Upsell / Cross-sell 19
  20. 20. 20 @ymb http://about.me/ymb http://linkedin.com/in/michelbradshaw

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