Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

DAS OSBL - Communication digitale

DAS OSBL

  • Be the first to comment

  • Be the first to like this

DAS OSBL - Communication digitale

  1. 1. Digital Communications Yan Luong
  2. 2. Agenda • Digital Landscape • Content Marketing • Website Development • Search Engine Optimization • Search Engine Advertising • Social Media Management • Influencer Marketing
  3. 3. THE LANDSCAPE
  4. 4. CONTENT MARKETING
  5. 5. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive (profitable) customer action.
  6. 6. WEBSITE DEVELOPMENT
  7. 7. Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience— easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).
  8. 8. SEARCH ENGINES
  9. 9. SEARCH ENGINE OPTIMIZATION
  10. 10. Search Engine Optimization is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
  11. 11. SOCIAL MEDIA MARKETING
  12. 12. Social media marketing refers to the process of gaining traffic or attention through social media sites.
  13. 13. @yan_luong
  14. 14. @yan_luong
  15. 15. INFLUENCER MARKETING
  16. 16. ONLINE ADVERTISING
  17. 17. DIGITAL MARKETING CAMPAIGN MANAGEMENT
  18. 18. Objectives KPI’s Persona User journey Call-to-action Reporting Local, regional, global Short-term, mid-term, long-term Quantity, quality, both Priority What Who How many Why How Where When Multi-channel data sources (Google, facebook, Twitter, Youtube) Direct links with objectives Learning curve, best practice Campaign team & budget
  19. 19. THANK YOU!

    Be the first to comment

    Login to see the comments

DAS OSBL

Views

Total views

184

On Slideshare

0

From embeds

0

Number of embeds

1

Actions

Downloads

5

Shares

0

Comments

0

Likes

0

×