OpenArch conference
The Dialogue with the Visitor
Alphen a/d Rijn, 24 April 2013
Routing, Way finding
and the Visitor Expe...
Yohan Creemers
Ylab designers for interaction
Routing, Way finding and the Visitor Experience
OpenArch conference, 24 Apri...
Routing, Way finding
and the Visitor Experience
Routing, Way finding and the Visitor Experience
OpenArch conference, 24 Ap...
Routing
directing along a specific course
Routing, Way finding and the Visitor Experience
OpenArch conference, 24 April 20...
Routing
not always the most efficient route
Routing, Way finding and the Visitor Experience
OpenArch conference, 24 April ...
Routing, Way finding and the Visitor Experience
OpenArch conference, 24 April 2013Design of Route planner Tjongerschans Ho...
Persuasive Routing
limited choice
Routing, Way finding and the Visitor Experience
OpenArch conference, 24 April 2013Interi...
Persuasive Routing
authority
Routing, Way finding and the Visitor Experience
OpenArch conference, 24 April 2013
Persuasive Routing
need for certainty
Routing, Way finding and the Visitor Experience
OpenArch conference, 24 April 2013
Persuasive Routing
story
Routing, Way finding and the Visitor Experience
OpenArch conference, 24 April 2013
Persuasive Routing
collecting
Routing, Way finding and the Visitor Experience
OpenArch conference, 24 April 2013“Gulliver’...
Persuasive Routing
curiosity
Routing, Way finding and the Visitor Experience
OpenArch conference, 24 April 2013“Departure ...
Persuasive Routing
surprise
Routing, Way finding and the Visitor Experience
OpenArch conference, 24 April 2013Video: The F...
Persuasive Routing
a little psychology
Routing, Way finding and the Visitor Experience
OpenArch conference, 24 April 2013
...
Way finding
memory, perception and decision making
Routing, Way finding and the Visitor Experience
OpenArch conference, 24...
Way finding
orientation: gps
Routing, Way finding and the Visitor Experience
OpenArch conference, 24 April 2013Layar appli...
Way finding
orientation: maps
Routing, Way finding and the Visitor Experience
OpenArch conference, 24 April 2013Map of Arc...
Way finding
orientation: landmarks
Routing, Way finding and the Visitor Experience
OpenArch conference, 24 April 2013Photo...
Way finding
cognitive map: procedural memory
Routing, Way finding and the Visitor Experience
OpenArch conference, 24 April...
Way finding
cognitive map: spatial memory
Routing, Way finding and the Visitor Experience
OpenArch conference, 24 April 20...
Way finding
navigating: stories
Routing, Way finding and the Visitor Experience
OpenArch conference, 24 April 2013Priests ...
Way finding
navigating: follow the crowd
Routing, Way finding and the Visitor Experience
OpenArch conference, 24 April 2013
Way finding
navigating: patterns
Routing, Way finding and the Visitor Experience
OpenArch conference, 24 April 2013Photo: ...
Way finding
navigating: signage
Routing, Way finding and the Visitor Experience
OpenArch conference, 24 April 2013National...
Signage design
conspicuous
Routing, Way finding and the Visitor Experience
OpenArch conference, 24 April 2013
Signage design
readable
Routing, Way finding and the Visitor Experience
OpenArch conference, 24 April 2013
Signage design
understandable
Routing, Way finding and the Visitor Experience
OpenArch conference, 24 April 2013Design for...
Signage design
understandable
Routing, Way finding and the Visitor Experience
OpenArch conference, 24 April 2013Design for...
Signage design
consistent
Routing, Way finding and the Visitor Experience
OpenArch conference, 24 April 2013
Signage design
appealing
Routing, Way finding and the Visitor Experience
OpenArch conference, 24 April 2013
Signage design
appealing
Routing, Way finding and the Visitor Experience
OpenArch conference, 24 April 2013Sign for Schiph...
Signage design
Routing, Way finding and the Visitor Experience
OpenArch conference, 24 April 2013
Design principles
conspi...
Visitor experience
you know it when you experience it
Routing, Way finding and the Visitor Experience
OpenArch conference,...
Routing, Way finding and the Visitor Experience
OpenArch conference, 24 April 2013The Disciplines of User Experience, by D...
Visitor experience
the design of experience
Routing, Way finding and the Visitor Experience
OpenArch conference, 24 April ...
Routing, Way finding and the Visitor Experience
OpenArch conference, 24 April 2013Adapted from The Elements of User Experi...
Routing, Way finding and the Visitor Experience
OpenArch conference, 24 April 2013Adapted from The Elements of User Experi...
OpenArch conference
The Dialogue with the Visitor
Alphen a/d Rijn, 24 April 2013
Routing, Way finding
and the Visitor Expe...
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Routing and wayfinding enhancing the visitor experience

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Presentation at OpenArch conference
"The Dialogue with the Visitor"
Alphen a/d Rijn, 24 April 2013

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Routing and wayfinding enhancing the visitor experience

  1. 1. OpenArch conference The Dialogue with the Visitor Alphen a/d Rijn, 24 April 2013 Routing, Way finding and the Visitor Experience Yohan Creemers Ylab designers for interaction
  2. 2. Yohan Creemers Ylab designers for interaction Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
  3. 3. Routing, Way finding and the Visitor Experience Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013Map of Utrecht, 1572, by Braun, Hogenberg & Geoglieft
  4. 4. Routing directing along a specific course Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013Map ©2013 GeoBasis-DE/BKG, Google
  5. 5. Routing not always the most efficient route Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013Map ©2013 GeoBasis-DE/BKG, Google
  6. 6. Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013Design of Route planner Tjongerschans Hospital by Ylab
  7. 7. Persuasive Routing limited choice Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013Interior of Ikea
  8. 8. Persuasive Routing authority Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
  9. 9. Persuasive Routing need for certainty Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
  10. 10. Persuasive Routing story Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
  11. 11. Persuasive Routing collecting Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013“Gulliver’s collections”, exhibition of Pet van de Luijtgaarden
  12. 12. Persuasive Routing curiosity Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013“Departure board”, by Alicia Framis
  13. 13. Persuasive Routing surprise Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013Video: The Fun Theory - Piano stairs, http://youtu.be/2lXh2n0aPyw
  14. 14. Persuasive Routing a little psychology Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Persuasion limited choice authority need for certainty story Attention collecting curiosity surprise “Mental Notes”, by Stephen Anderson - getmentalnotes.com
  15. 15. Way finding memory, perception and decision making Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
  16. 16. Way finding orientation: gps Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013Layar application
  17. 17. Way finding orientation: maps Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013Map of Archeon
  18. 18. Way finding orientation: landmarks Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013Photo: flickr.com/cfortier
  19. 19. Way finding cognitive map: procedural memory Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013Google Streetview
  20. 20. Way finding cognitive map: spatial memory Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 spatial organization spatial boundaries spatial correspondence Imagery ©TerraMetrics, Map data © GeoBasis, Google
  21. 21. Way finding navigating: stories Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013Priests traveling across Kealakekua bay for first contact rituals
  22. 22. Way finding navigating: follow the crowd Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
  23. 23. Way finding navigating: patterns Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013Photo: flickr.com/jmvanelk
  24. 24. Way finding navigating: signage Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013Nationale Nederlanden, Rotterdam
  25. 25. Signage design conspicuous Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
  26. 26. Signage design readable Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
  27. 27. Signage design understandable Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013Design for fictitious road sign, by Mijksenaar Wayfinding
  28. 28. Signage design understandable Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013Design for fictitious road sign, by Mijksenaar Wayfinding
  29. 29. Signage design consistent Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
  30. 30. Signage design appealing Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
  31. 31. Signage design appealing Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013Sign for Schiphol Airport, by Mijksenaar Wayfinding
  32. 32. Signage design Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013 Design principles conspicuous readable understandable consistent appealing Video: Dutch Profiles - Paul Mijksenaar, http://youtu.be/zRv4vqTiJHc
  33. 33. Visitor experience you know it when you experience it Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
  34. 34. Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013The Disciplines of User Experience, by Dan Saffer
  35. 35. Visitor experience the design of experience Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013
  36. 36. Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013Adapted from The Elements of User Experience, by Jesse J. Garrett
  37. 37. Routing, Way finding and the Visitor Experience OpenArch conference, 24 April 2013Adapted from The Elements of User Experience, by Jesse J. Garrett
  38. 38. OpenArch conference The Dialogue with the Visitor Alphen a/d Rijn, 24 April 2013 Routing, Way finding and the Visitor Experience Yohan Creemers Ylab designers for interaction yohan@ylab.nl @ylab

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