Observation journey

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Crash Course on Creativity assignment 2

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  • Observation journey

    1. 1. Observation Journey Adrián Catalán (@ykro)
    2. 2. looking for an insight
    3. 3. Bookstore
    4. 4. quiet atmosphere, wood floor and furniture (felt like home) and season decoration
    5. 5. employees uniform(gray vest) seem strange and felt out of place
    6. 6. most of the customers were accompanied and in the age range of 30+
    7. 7. they have security cameras I’ve never noticed before
    8. 8. even when they have a kids section no kid came while I was there
    9. 9. there’s a coffeshop in the store, the smell of fresh coffe invite you to stay and read a book
    10. 10. Electronics
    11. 11. very clean and shiny, space and layout make you feel like you were in an open place
    12. 12. hostesses and salesmen chased meeverytime I were close to a product
    13. 13. some of the brands were at the spotlight and the others were in places difficult to reach
    14. 14. some small expensive items (ipod nano, headphones, etc) where behind a glass
    15. 15. items of the same category (tv, refrigerator, stove,etc) have the price only if they are the cheapest (for expensive items you have to ask the price)
    16. 16. Decoration & antiques
    17. 17. brightly place, layout properlydistributed(products are easy to find)
    18. 18. weird smell (because some antiques and essences they have for sale I presume)
    19. 19. toys were located at lower height and expensive antiques at higher shelves
    20. 20. they have some bestselling books at thefront but most of them were at the back and in shelves(no central display)
    21. 21. Shoes
    22. 22. the salesmen were kind and friendly and seem interested in helping
    23. 23. the environment was awful, they didn’t haveAC, aisles were small and the smell was odd
    24. 24. even that they only had 2 sales representatives and wereseveral customers at the time, they approached me(and everyone else) like every minute :S
    25. 25. small sizes of men shoes were at the very back of the store
    26. 26. impulse items near register were all for women
    27. 27. Clothes
    28. 28. big shopwindow, brightly store and big open door
    29. 29. music was loud, store products seem reallyexpensive (but they were normally priced)
    30. 30. they have 2 visible security persons, one atthe front and one at the back (both women)
    31. 31. sales representatives dont have a uniformbut you can easily spot them (don’t ask how)
    32. 32. floor had a pattern different for each side of the store (men/women)
    33. 33. clothes were at eye level, high and low shelves had shoes
    34. 34. Dollar store
    35. 35. brightly place
    36. 36. loud music (from the mall and another track from the store, both reggaetón :S)
    37. 37. toys were located at lower height and expensive antiques at higher shelves
    38. 38. Make your store tell a story to the customers through the products
    39. 39. With insights we can change and improve the experience
    40. 40. Setup the layout to take maximun advantage of the space available (don’t over fill)
    41. 41. Use smells, sounds and colors in yourbenefit (even if you can’t control them)
    42. 42. Don’t sell a product, build aexperience for the customers
    43. 43. Observation Journey Adrián Catalán (@ykro)
    44. 44. http://www.flickr.com/photos/43419254@N06/4438362606/ http://guatemala.travelreality.com/fotos/000208/00.jpg http://www.frankfurter-buchmesse.eu/magali/wp-content/uploads/2010/03/Librairie-Sophos.jpghttp://1.bp.blogspot.com/_SVHKMdfA0yc/TPK-yiKytVI/AAAAAAAALJE/-djMBb6dqGs/s1600/2010-11-226.jpg http://www.oaklandmall.com.gt/startpage/sites/default/files/max.jpg http://www.newsinamerica.com/images/noti/noti21001.jpg http://www.demuseo.com/wp-content/uploads/2010/02/dmo.jpg http://www.oaklandmall.com.gt/startpage/sites/default/files/payless.jpg http://www.flickr.com/photos/phossil/4777649110/ http://www.oaklandmall.com.gt/startpage/sites/default/files/pull.jpg http://www.bestplacesexplorer.com/images/152614110953-Pull%20and%20bear.JPG http://www.elmismoprecio.com/ http://caribflyer.com/carib/wp-content/uploads/thumbs-up.png http://www.queenofcrop.com/wp-content/uploads/2012/05/smiley-thumbs-down.jpg

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