2. <Group discussion>
1. Have you ever answered questions for a
customer survey in the street or in a store?
2. What kind of products or services are
researched ?
3. Do you remember what sort of questions are
people asked?
4. Market research data collection techniques
Primarily, there are
1. Using questionnaires to find out people’s likes and
dislikes
2. Observing people as they shop in a store
3. Conduct face to face interviews which consumers
6. You have been asked to conduct
a customer survey about newly launched
organic coffee.
make more than five
survey questions
on your paper.
(This questionnaire will used
for the future survey activity)
7. So,
Why do you think
the Customer survey is
important?
