Social calming tech

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Social calming tech

  1. 1. Daily Resolution<br />Calming habits…one step at a time<br />
  2. 2.
  3. 3. Iteration 1: Nightly SMS<br />Did you exercise today?<br />Will you exercise tomorrow?<br />10 people, 8 days<br />
  4. 4. Results<br />100% voluntary participation<br />93% exercised as promised<br />54% exercised when they said<br />People exercised more often…<br />motivated by commitments and self-reporting<br />
  5. 5. Data Collected<br />Commitment %<br />Actual %<br />Weekly trends<br />Etc…<br />
  6. 6. Iteration 2: SMS + Mobile Web App<br />Existing nightly SMS w/ links to Web App<br />Online response<br />Personal stats<br />Social stats<br />Push to Facebook/Twitter<br />Invite/challenge friends<br />
  7. 7. Mobile App Mockup<br />Invite / Challenge <br />Friends<br />
  8. 8. Possible Extensions<br />Personal trainer/motivator<br />Related products/services<br />Beyond exercise – build around interest graph<br />

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