DAILY RESOLUTIONCalming habits…one small step at a time
Resolutions are hard to keep           % Dropped After 1 Week              25%
Resolutions are hard to keep          % Dropped After 2 Weeks            29%
Resolutions are hard to keep          % Dropped After 1 Month           36%
Resolutions are hard to keep          % Dropped After 6 Month           54%
GoalMotivate people to exercise regularly…usingonly SMSResults100% retention after 2 weeks20-30% increase in exercise freq...
Secret Ingredient #1:Escalation of Commitments
Secret Ingredient #2:Social Pressure
My Method             frontend +   backendDaily SMSSocial StatisticsPositive Reinforcements
My Guinea Pigs      20 Days across 2 trials
Results: surprisesPeople love to share or brag!     > 50% of replies contained more than Yes/NoPeople exercised even when ...
Results: expectedPeople exercised more, a lot more.     20-30% increase in activity levelSocial pressure really works.    ...
People loved the pilot.    Exercising became enjoyable.         Everyone wants to keep going!
Mission Accomplished?
What’s next?Bigger pivots?Beyond SMS?Beyond exercise?
QUESTIONS?    Calming habits…one small step at a time
Expert Methodology – Applying Escalationof Commitments to Behavior Design•  Premise – People are more likely to follow thr...
Daily Resolution Final
Daily Resolution Final
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Daily Resolution Final

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  • Top resolution: Exercise and lose weight
  • Daily Resolution Final

    1. 1. DAILY RESOLUTIONCalming habits…one small step at a time
    2. 2. Resolutions are hard to keep % Dropped After 1 Week 25%
    3. 3. Resolutions are hard to keep % Dropped After 2 Weeks 29%
    4. 4. Resolutions are hard to keep % Dropped After 1 Month 36%
    5. 5. Resolutions are hard to keep % Dropped After 6 Month 54%
    6. 6. GoalMotivate people to exercise regularly…usingonly SMSResults100% retention after 2 weeks20-30% increase in exercise frequency200+ self-reported exercise sessions
    7. 7. Secret Ingredient #1:Escalation of Commitments
    8. 8. Secret Ingredient #2:Social Pressure
    9. 9. My Method frontend + backendDaily SMSSocial StatisticsPositive Reinforcements
    10. 10. My Guinea Pigs 20 Days across 2 trials
    11. 11. Results: surprisesPeople love to share or brag! > 50% of replies contained more than Yes/NoPeople exercised even when they said “No”. Motivated by having to report laterPeople are competitive! 70% proactively asked about how they stack up
    12. 12. Results: expectedPeople exercised more, a lot more. 20-30% increase in activity levelSocial pressure really works. 4% broken promises vs. 8% without social elementsWe all love compliments. “Yay, Thank you! You just made my day.”
    13. 13. People loved the pilot. Exercising became enjoyable. Everyone wants to keep going!
    14. 14. Mission Accomplished?
    15. 15. What’s next?Bigger pivots?Beyond SMS?Beyond exercise?
    16. 16. QUESTIONS? Calming habits…one small step at a time
    17. 17. Expert Methodology – Applying Escalationof Commitments to Behavior Design•  Premise – People are more likely to follow through on things if they made prior commitment or promises to do so. This is especially true for public declarations or promises made to others.•  Application – By incorporating elements of pre-commitment into behavior design, one can raise the motivation level for subjects to perform the desired behaviors.•  Example – ‘Daily Resolution’ Calming Technology Project http://slidesha.re/dailyresolutionYi Yin – MBA/MS Stanford University, YiYin@Stanford.edu

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