20121007 team 3 photobucket - itp751 ibm v2

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20121007 team 3 photobucket - itp751 ibm v2

  1. 1. ITP751 IBM – Prof. Hangjung Zo. A Case Study: Photobucket •A. Sanath, •Pornprom •Chol •Riri K. •M. Shakil 1
  2. 2. Content: Photobucket 1. A Brief Background & History & Performance 2. How Photobucket make money 3. Market Environment, Biz Model & Competitive 4. Technologies 5. Recommendations 2
  3. 3. BACKGROUND 3
  4. 4. 2003 2007 2009 2011 • Founded by Alex Welch & Darren Crystal, Funding From Trinity Ventures • Acquired by Fox Interactive Media • Sold to Ontela (a Seattle mobile imaging), rename to Photobucket Inc • Cooperation with Twitter as default photosharing platform Office : Technology Dev & Operation : Denver Business and Sales : Palo Alto, California and Denver, Colorado. www.photobucket.com. 4
  5. 5. Photobucket • Photobucket is an image hosting, video hosting, slideshow creation and photo sharing website • Capture Forever. Share Today. – Premier destination for • uploading, downloading, sharing, linking and finding photos, videos and graphics. • Host all images and videos for free, then share them by email or on social sites like Facebook, Twitter and MySpace. – Free Photobucket account can store thousands of photos and hours of video. 5
  6. 6. What Photobucket Offers • Sharing of photos, videos, and albums by email, instant messaging, and mobile phone • Group albums • A scrapbook builder • A slideshow builder • A remix builder 6
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  10. 10. • Photobucket is the web's most popular creative hub, with close to 40 million users linking , billions of personal photos, graphics, slideshows and videos daily to hundreds of thousands of web sites – MySpace, Facebook, Bebo, Friendster, eBay, Craigslist, Blogger and Xanga • Photobucket users share their personal digital media by email, instant messaging, and mobile devices. • Everyday over 7 million personal photos, graphics and videos are uploaded to Photobucket for sharing with family, friends and the online world. • The company actively moderates content to create a safe environment for its users, partners and advertisers. 10
  11. 11. • Statistic on 2005 : – 2.5 million registered users – 17,500 new users per day – 250 million images served per day – 7 million pageviews per day – 250 million images stored (lots of terabytes) – 1.3 million new images uploaded per day (30 per second at peak) – 500,000 sites using photobucket pictures – 54% female and 46% male 11
  12. 12. http://www.quantcast.com/photobucket.com 12
  13. 13. http://www.quantcast.com/photobucket.com 13
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  15. 15. • Main revenue streams are through premium accounts and advertising. • The company spent 2006 enhancing their product with the addition of some new slideshow and video editing tools in February of 2007. • Year 2006, claiming 2% of US traffic by April of that year. • The service took a total of $15 million in investment before being acquired by MySpace for $250 million in May of 2007. • Photobucket had not structured itself as a destination site, their main channel of growth was through social networking sites like MySpace. • Photobucket served 63% of all media links on the site. By contrast, Yahooowned Flickr accounted for about 8%. • This dependence came into play in mid 2007 when MySpace supposedly strong armed the company by shutting off the service on their site during acquisition talks. • Photobucket eventually sold for $250 million to Fox Interactive Media (FIM) - the parent company for MySpace, which amounted to a price of about $13 per unique user, which was a steal compared to YouTube’s acquisition at $67 per unique. 15
  16. 16. BUSINESS MODEL 16
  17. 17. • Freemium Business Model – Free • Unlimited total photo storage for non-commercial use, with a limit of 1MB per photo • dimension limit is 2048 x 1536 pixels • upload up to 500 videos, each limited to 500MB and 10 minutes – Premium • limit 2MB per photo • dimension limit 4000 x 3000 pixels • download the original images they uploaded, up to 20MB 17
  18. 18. Basic Photobucket account: free of charge • One gigabyte (GB) of storage space • The ability to upload videos of up to 5 minutes in length • 25 GB of bandwidth each month • Access to Adobe Premiere Express for Web-based photo editing • The option to create a personal avatar called a Meez 18
  19. 19. Extra Photobucket account • Options to transfer digital images to physical products (which you must purchase) • For $39.95 per year, users can upgrade to a Pro account. • Pro accounts have all the features of a basic account as well as: – – – – – – – – 10 GB of storage space The ability to upload 10-minute long videos Unmetered (but not necessarily unlimited) bandwidth File transfer protocol (FTP) upload access The option to upload high resolution images Support for Flash files (.swf files) A 10 percent discount on items from the Photobucket store Premium technical support 19
  20. 20. How Photobucket make money • Photobucket's advertising options are diverse: – Advertisers can buy traditional ad space on Photobucket. – This includes common Internet ad formats such as banner ads. http://photobucket.com/about/advertise-with-us 20
  21. 21. How Photobucket make money • Photobucket partners with major advertisers by altering the appearance of the Photobucket homepage. • For the right price – an advertiser can alter the colors on the homepage, incorporate custom animation, and even tweak the navigation bar and include branded videos. • With custom slideshows – advertisers can embed their branding directly into the user experience on the Web site. When users view a slideshow, they'll see the advertiser's message within the borders of the slideshow view itself. – advertisers can insert their ads into the image editor or the Photobucket Remix tool, which is an online video editor. Ads appear along the inner border of the editor window. • Photobucket also allows advertisers to host contests on Photobucket's site. Whether it's a photography contest or a video editing competition, advertisers can create interactive events that market their respective brands using Photobucket as a platform. 21
  22. 22. COMPETITORS 22
  23. 23. http://siteanalytics.compete.com/photobucket.com/ 23
  24. 24. Competitors 24
  25. 25. http://www.compete.com/us/ 25
  26. 26. http://www.google.com/trends/ 26
  27. 27. TECHNOLOGY 27
  28. 28. Technologies 28
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  30. 30. • Support the following O.S – – – – – Windows XP Windows Vista Windows 7 Mac 10.6 + Others may experience problems when uploading • Support the following web browsers – – – – Chrome Firefox 3.6 or later Safari 5.0 or later Internet Explorer 8.0+ 30
  31. 31. • supports the following image file formats: – – – – Graphics interchange format (.gif) Joint Photographic Experts Group files (.jpg) Portable network graphics files (.png) Bitmap files (.bmp) Photobucket supports more than a dozen different video file formats. It converts all video into Flash Video format. 31
  32. 32. RECOMMENDATIONS 32
  33. 33. Recommendations • Photobucket must enhance their infrastructure and quality of service to compete with the competitors • Photobucket may use redundant service for photo upload to save memory and easy access • New services like photo matching, image recognition and searching etc. 33
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  35. 35. Team 3 Thank you for your participation •A. Sanath, •Pornprom •Chol •Riri K. •M. Shakil 35

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