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2013 Global Service Jam - Speak Aloud

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Our team, Yina, Sneha, and Jamie, created this service based on user research, iterative prototype, and story telling within 48 hours during the Global Service Jam!

For businesses that want to improve customer satisfaction, Speak Aloud!, is a user-centered consulting service that builds the relationship between customers and products/services. Unlike other consulting firms, our service provides physical interaction with the users and strengthens the business brand.

Users of services and products voice their opinions in many ways, such as social media, formal complaints, etc. Often, these valuable opinions are not aggregated for the business to take advantage of. Additionally, if a user is not selected for a study, too busy to call the customer service, or not using social media, they might be missing out the opportunity of their voice being heard. Our service reaches a large number of users, regardless of their background. The convenience and the fun fact of the service’s interactivity will attract a large audience and produce quick feedback necessary for a business.

On the other hand, a business can hire user experience consultancies to do user research, but most of the time only a specific audience is reached. With the interactive system placed at high foot-traffic areas, it strengthens the brands of the business in addition to the traditional user research methods.

Our service consists of:
• Research clients’ needs and design the interactive systems
• Place interactive systems at high foot-traffic areas
• Keep track of the information gathered
• Provide live graphical statistics on a website for users as well as client
• Revise the digital strategy as needed
• Research analysis and final report

Published in: Design
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2013 Global Service Jam - Speak Aloud

  1. 1. SPEAKALOUD! SNEHA / YINA / JAMIE
  2. 2. THE PITCH
  3. 3. WHAT DOWE DO?
  4. 4. PROCESS
  5. 5. PROCESS prototypes & brainstorming
  6. 6. PROCESS user research
  7. 7. PROCESS user research
  8. 8. PROCESS prototyping
  9. 9. PROCESS prototyping
  10. 10. PROCESS user research - Woman who loved the T - Woman who wasn’t local but disliked over-crowding during rush-hour - Several people wanted after-hours service - Safety a priority
  11. 11. PROCESS user research
  12. 12. “IT’S REALLY PATHETIC THAT THECITY OF BOSTON CLOSES ITSTRANSIT BEFORE IT CLOSES ITSBARS .. REALLY, HOW MANYDRUNK DRIVING ACCIDENTS,MUST THERE BE?”
  13. 13. PROCESS work work work!
  14. 14. DESIGN
  15. 15. DESIGN service SERVICE PERIOD PRE SERVICE PERIOD SERVICE PERIOD SPEAK ALOUD SPEAK ALOUD SPEAK ALOUD SPEAK ALOUD SPEAK ALOUD SPEAK ALOUD THANKS!! THANKS!!
  16. 16. DESIGN branding
  17. 17. DESIGN branding SPEAK ALOUD! HOW’S THE RIDE?
  18. 18. DESIGN branding SPEAK ALOUD!
  19. 19. DESIGN branding
  20. 20. DESIGN branding /
  21. 21. DESIGN branding www.speakaloud.com / SPEAK ALOUD! MBTA f 67% PEOPLE WANT AFTER-HOURS SERVICE 13% PEOPLE WANT LESS CROWDING FOR RUSH-HOUR 20% PEOPLE WANT AN APP FOR REAL-TIME SERVICE MO OTH SAF CLE TIM NEY AN ET Y E ER
  22. 22. THE STORY
  23. 23. THANK YOU!

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