6.8 billion number of people It's about people, not devices...

It’s about people, not devices... UX London Workshop – April 2011 http://www.ﬂickr.com/photos/svensonsan/1040158030

remember these...http://www.ﬂickr.com/photos/lonelyfox/4815935744

times have changedce n’est pas un phone

this was ‘portable’... <10 years... Released: 1998 Released: 2007 CPU: 233 MHz CPU: 412 MHz RAM: 32 MB (512 MB max) RAM: 128 MB Storage: 4 GB (+ optical drive) Storage: 4 GB (8 GB max) Display: 38.1 cm Millions of colours Display: 8.9 cm Millions of colours Dimensions: 40.1 x 38.6 x 44.7 cm Dimensions: 11.4 x 6.1 x 1.2 cm Weight: 17.3 kgs Weight: 135 g

Your mobile phone hasmore computing power than all of NASA in 1969. http://www.ﬂickr.com/photos/43533334@N07/5153726732

NASA put a man on the moon. http://history.nasa.gov/ap11ann/kippsphotos/apollo.html

...We put a bird into pigs. – @moskovich http://www.ﬂickr.com/photos/denisdervisevic/4568726847

over 100 million iPhones sold* hp://en.wikipedia.org/wiki/iPhoneOn March 2, 2011, at the iPad 2 event, Apple announced that they have sold 100 million iPhones. http://www.ﬂickr.com/photos/36340796@N05/4862291108

but...

6.8 billion number of people on the planet... *2010 estimates put the population over 6.8 billion inhabitants...

77% number of people with a mobile deviceor 5.3 billion at the end of 2010 – U.N. Telecommunications Agency, http://www.itu.int

2.015% have an iPhone...?percentage of world population – source: Wolfram Alpha

an iPhone... an iPhone... an iPhone... which brings us to...an iPhone... an iPhone... http://www.ﬂickr.com/photos/pictfactory/2796367140

diversity

let’s play a little game

aSan Francisco the most popular smartphone brand...

aSan Francisco 2 1 3 but, smartphone penetration is only 28%...

bLondon the most popular smartphone brand...

bLondon 2 1 3 but, smartphone penetration is only 32%...

cBerlin the most popular smartphone brand...

cBerlin 1 2 3 but, smartphone penetration is only 29%...

...get the idea?

Other 7% HTC 8% Nokia Motorola 34% 4% Sony Ericsson 3% RIM 16% Huawei 1% Apple 16% Samsung ZTE LG 8% 1% 2%Smartphone market share by handset OEM (2010) Source: VisionMobile blog, Gartner, vendor releases

smartphonesGlobal smartphone penetration is only 23%... http://www.visionmobile.com/blog/2011/04/100-million-club-2h10/

cJakarta the most popular smartphone brand...

cJakarta 1 2 3 or similar devices...

"The future is already here– it’s just not evenly distributed." – William Gibson majority of people don’t have ‘smartphones’... http://www.ﬂickr.com/photos/centralasian/3239065547

...why all this diversity? (and why it’s likely to stick around)

old world...

unique+ new platforms... expect a few more!

+ many new ideas... expect many more!

= endless possibilities

...confusing, no?http://www.ﬂickr.com/photos/29707865@N05/2780508266

free platforms+ low cost components= a perfect storm http://www.ﬂickr.com/photos/deks/697297227

and a lot of disruption... http://www.ﬂickr.com/photos/oskay/3300199882

a free operating system (Android) dual core ARM 9 @ 416MHz2G GSM/EDGE 2.8” QVGA resistive touch screen 2MP camera GPS+ WIFI and BlueTooth silicon= <$90 components + plastic case Actions-Semi, MTK, TongXinDa , Rockchip... ~4 weeks to market! http://casium.fr/component/kashyap/bc_detail/109 http://www.visionmobile.com/blog/2010/09/waking-the-dragon-the-rise-of-android-in-china-2/ http://www.ﬂickr.com/photos/oskay/3300199882

yet again however, things may change... ...disruption? Do Not Anger the Alpha Androidhttp://www.businessweek.com/magazine/content/11_15/b4223041200216.htm http://www.ﬂickr.com/photos/aturkus/255736909

the feature phone of today isthe smartphone from two years ago... http://www.ﬂickr.com/photos/tanj/4432327487

Diversity is a reality and will likely persist,causing us to decide which platforms breakout #1(and consequently users) are “worthy” ofour design time.We’re already seeing some designerschoose to only design for the newest ormost powerful platforms as these(apparently) provide the very bestexperience (e.g gestures, performance etc).Do you feel this a realistic approach orsimply a cop out?How do we reconcile inclusion andaccessibility with the need to providea great user experience? http://www.ﬂickr.com/photos/plings/4727867959

context

things used to be quite simple...

public space distractions limited aention mobile used to mean this... glanceable? one hand simple? tedious input personal http://www.ﬂickr.com/photos/oimax/3800475934

inconsistent limited networks baery life limited display + memory limited CPU varied manipulation methods varied form factorsvaried input methods and this... http://www.ﬂickr.com/photos/hendry/2996622778

envir onme n t focused user privacyreliablenetworkunlimited data everything else was ‘not mobile’... comfy chair full-sized keyboard work surface reliable power source http://www.ﬂickr.com/photos/fuzzcat/22019163

most of this is still true, except...

environment focused user reliable network unlimited data mobile is now also this... privacyfull-sized work surfacekeyboard comfy chair reliable power source http://www.ﬂickr.com/photos/othree/5224045406

1hr train ride focused user privacy reliable network? comfy unlimited wiﬁ? chair two handsreliable power source? or this...

comfy chair privacy one handreliable power prone to source interruptions gravity ...and what do you call this? http://www.ﬂickr.com/photos/joeshlabotnik/2359224681

behaviour is changing, because devices are changing...

what was once targeted to speciﬁc activities business videomusic something else...?

a big screen... web browser + is now a highly customisable application layer always on, always connected + blank canvas... APIswith a buon or two!

camera a big screen... work communication play sharing web browser learning + enabling users to choose application layer music their own experience + APIs escape chat navigation discoverywith a buon or two! creativity video

so what we call ‘mobile context’ is increasingly hard to pin down

placing an inventory orderplaying Bejeweled updating Facebook mobile context http://www.ﬂickr.com/photos/7802947@N02/5547816310

mobile context booking a last minute trip to New York $ git clone ...browsing Flickr http://www.ﬂickr.com/photos/mujitra/4571580931

writing the next chapter in her novel buying a home... ﬂirting with her husband mobile context http://www.ﬂickr.com/photos/razorshine/4662188057

while the traditional ‘short-activity-or-distraction’ context is still valid

80% use mobile during miscellaneous downtimeSource: Compete quarterly smartphone report, Jan 2010 http://www.ﬂickr.com/photos/missmeng/5327470961

76% use mobile while waiting in queues or for appointmentsSource: Compete quarterly smartphone report, Jan 2010 http://www.ﬂickr.com/photos/wonderdawg777/662293238

mobile is also increasingly being combined with other activities

62% use their mobile while watching television...Source: Compete quarterly smartphone report, Jan 2010 http://www.ﬂickr.com/photos/bcmom/375125992

69% use mobile for point of sale researchSource: Compete quarterly smartphone report, Jan 2010 http://www.ﬂickr.com/photos/lollaping/3327541574

mobile is also used to time shift...59% ...and follow upsometimes on the PCvisit a siteon mobile Source: Yahoo

34%visit a site on and follow-up on mobilethe PC Source: Yahoo

...facilitating completion of much larger tasks“The most expensive item sold via eBay’smobile app was a 1985 Piper PA-46-310PMalibu airplane for $265,000. “ src: Mashable http://en.wikipedia.org/wiki/Piper_PA-46

“The largest purchase on the M&S mobileweb site last Christmas was two sofascosting over £3000 ($5000) “ src: Marketing Week and larger life decisions... http://www.ﬂickr.com/photos/plagevinilosyadhesivosdecorativos/5549366513

some services are even enabling users to “blur the boundaries between the past, present and future” http://www.ﬂickr.com/photos/chelsea_nj/4223680604

“ ...[Flirtomatic is] like time travel ﬂirting... http://www.ﬂickr.com/photos/rolandslakis/99196316

breakout #2What defines context when designingfor connected devices?Is it the device itself (e.g. a tablet, asmartphone, an eReader), or the veryact of being mobile?Or is it something different altogether? http://www.flickr.com/photos/plings/4727853585

interaction

a few mobile myths... http://www.ﬂickr.com/photos/frenchy/3375938488

myth ...most device have touch screens (or will any day now)http://www.ﬂickr.com/photos/jcfrog/4692750598

there is still lots of diversity...The ﬁrst 100 Android devices

back key some element of indirect manipulation is default on track ball the majority of Android devices... + many BlackBerry and Windows Phoneshttp://www.ﬂickr.com/photos/johanl/4382372758

feature phone diversity touch screen tiny hybridscreen + keypad input large navipad touch screen many of these are now < $50 ...are they a smartphone or a featurephone? yesterday today

touch phones tablets netbook feature phones smartphones laptop internet TVs myth? you should design diﬀerent experiencesconnected appliances for each category of device workstation

netbook laptop tablet categories are constantly morphing...*and yes, this is in fact one device...

is this the interaction you planned for? iPad 2 magnets are apparently strong enough to ‘natively’ do this! plan (and test) for diversity in form factor and behaviour...http://www.ﬂickr.com/photos/mattedgar/3724116027 http://tumblr.topherhulett.com/post/3902283232/i-know-you-were-wondering-yes-the-magnets-in

http://www.thinkgeek.com/electronics/retro-gaming/e762/

http://www.ﬂickr.com/photos/mattedgar/3724116027

do design for the platform...http://dl.google.com/googleio/2010/android-android-ui-design-patterns.pdf

gestures are oftenplatform speciﬁc... http://lukew.com/touch

and while some are intuitive... http://www.ﬂickr.com/photos/williambrawley/4314746893

others require clear cues and practice...http://lukew.com/touch

“...problem is that gestures are like 21st centurycommand lines. You need to know them to use them.– @kateho http://www.ﬂickr.com/photos/_dchris/4652995362

“...anything you can show and touchcan be a UI...there are no standardsand no expectations.- Don Norman, Gestural interfaces: A step backwards http://www.ﬂickr.com/photos/jordanﬁscher/61429449/

1995 all over again

visibility(perceived aﬀordances) http://www.ﬂickr.com/photos/gcfairch/4114504140/

mental models

...gesture or dance move?

feedbackhttp://www.ﬂickr.com/photos/mwichary/2615519568

consistency

non-destructive operations

scalabilityhttp://www.ﬂickr.com/photos/craigmurphy/4611017675

hijacking native browser gestures... touchStarttouchCancel touchMove touchEnd the fewest (programmable) gestures are found in the browser*... http://www.ﬂickr.com/photos/fontourist/4559491659

breakout #3How far can we take the naturalinterface?Do we foresee a day where allinteractions will be performed throughtouch?What alternatives should we exploregoing forward? http://www.ﬂickr.com/photos/plings/4728486842

the web

...why even talk about the mobile web? http://www.ﬂickr.com/photos/adactio/932798536

“The most profound technologies are thosethat disappear. They weave themselvesinto the fabric of everyday life until they areindistinguishable from it…. - Mark Weiser http://www.ﬂickr.com/photos/armaggeusa/3176297283

the web is the common thread across most devices...

1.3 billionalready use the mobile internet

85% of new handsets will include a web browser by 2011Source: Tomi Ahonen Consulting

so people reach for the webusing whatever device makes sense to them at that time...

“ It is somewhat slow but it deﬁnitely works, in fact my teen daughter uses hers constantly... among other things she uses it to keep in touch with her friends. People discussing the Kindle browser on a message board

but it doesn’t alljust happen here... http://www.ﬂickr.com/photos/diloz/5023417436

people use the mobile web across all brands...source comScore MobiLens http://www.ﬂickr.com/photos/pictfactory/2796367140

...and types of devicessource comScore MobiLens http://www.ﬂickr.com/photos/pictfactory/2796367140

mobile is the only access point for 1/3 of internet users Russia 19% UK 22% China 22% USA 25% India 59% Egypt 70% home ADSL ~$100/mth, PAYG unlimited S. Africa 57% mobile data ~$17/mth Indonesia 44%Users who never or infrequently use the desktop web, Source: On Device Research, Dec 2010

“ With current growth rates, Web access by people on the move — via laptops and smart mobile devices – is likely to exceed web access from desktop computers within the next ﬁve years....or by 2015 - Source: ITU vis mobiThinking http://www.ﬂickr.com/photos/whiteafrican/2938685296

proxy browser there are more than 60 lots ofversions diﬀerent types/versions lots of versions of mobile browsers... these are the most common SkyFiresmall install base UC Web Firefox OperaMini end-of-life proxy lots of proxy browser Windows Mobile browser versions end-of-life new Obigo end-of-life Platform browsers Add-on browsers

...a growing number of them are based on WebKit most S40 as of v6.0 as of as of 2006 2009WebKit

but there is still lotsof fragmentation... http://www.ﬂickr.com/photos/wwworks/2472230611

the number of mobile optimised sites is hard to estimate... http://www.ﬂickr.com/photos/idletype/430895151

often separate mobile site(s) are created...http://www.alistapart.com/articles/responsive-web-design http://m.alistapart.com/articles/responsive-web-design redirect to m.* sub-domain...

...many contain onlya subset of the desktop web

can result in lots of redirectsbroken links, and exclusion... http://www.ﬂickr.com/photos/arhadetruit/4428714535

others may opt for a more responsive design... http://colly.comone url for everyone = One Web

...or use web technologies to mimic native experiences

veryon the web people have diﬀerent expectations... ...app or web site? http://www.ﬂickr.com/photos/williambrawley/4522648456

“If I can’t see your awesomeweb site...it’s not really thatawesome is it?” access has become an aspect of user experience... http://www.ﬂickr.com/photos/zoetnet/4669800101/

breakout #4Native apps are (for better or worse)tied to specific platforms and devices.Should the web be different?Does access to content on the internetamount to a human right? Should accessto content from any device become amatter of legislation and accessibility? http://www.flickr.com/photos/plings/4728502636

tomorrow

What do we know about the future?

technology will disappear http://www.ﬂickr.com/photos/shannonkringen/4482487843

“For kids like my 13 year-old, theboundaries between the internetand life are so porous as to bemeaningless. “Comment on the Guardian web site most will grow up connected http://www.ﬂickr.com/photos/tocaboca/5523598823

interfaces will be more natural http://www.ﬂickr.com/photos/carbonnyc/4213684953

mental models will change http://www.ﬂickr.com/photos/marcoarment/2035853550

often wonderfula few mistakes will be made http://www.ﬂickr.com/photos/hazelwood09/3918982930

the world will be faster http://www.ﬂickr.com/photos/kimtaro/324573453

with greater expectations http://www.ﬂickr.com/photos/ubo_pakes/4472188820

and a little magichttp://www.ﬂickr.com/photos/orinrobertjohn/194302673

http://speirs.org/blog/2011/4/1/stop-lying.htmlThis is the world we are living in and we can either lie to ourselves about it or we can dive headlong into the new forms and eﬀects that it produces. – James Bridle http://www.ﬂickr.com/photos/tijanav/4885088185

...what don’t we know? http://www.ﬂickr.com/photos/perfectoinsecto/4871175954

...will it add meaning? http://www.ﬂickr.com/photos/wonderlane/5333152421

...will it bring us closer together? http://www.ﬂickr.com/photos/wwworks/3156948184

...will we all participate equally? http://www.ﬂickr.com/photos/goincase/4647893507

...and how will it make us feel? http://www.ﬂickr.com/photos/mckeyhan/3356570061

breakout #5Many of us will have an opportunityto shape the devices, behaviours,and experiences of tomorrow.What will we choose to do? http://www.ﬂickr.com/photos/plings/4727843227

thank youhello@yiibu.com http://www.ﬂickr.com/photos/tinou/453593446