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Social Branding for Entrepreneurs

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Presentation as given at Global Business Development event on 18th of January 2011. See http://www.globalbdn.com/ for more info.

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Social Branding for Entrepreneurs

  1. 1. “SOCIAL MEDIA & SOCIAL BRANDING FOR ENTREPRENEURS”<br />18 JANUARY 2011<br />YIGAL ROOS<br />FOUNDER & DIRECTOR OF FORTRESS SOCIAL BRANDING <br />
  2. 2. About Fortress<br /><ul><li>Marketing
  3. 3. Applications
  4. 4. Community
  5. 5. SB Talent</li></li></ul><li>SOCIAL MEDIA & SOCIAL BRANDING FOR ENTREPRENEURS<br />QUICK BIT ABOUT YOU…<br />
  6. 6. HYPE<br />
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  10. 10. BEFORE THE INTERNET, <br />WE USED TO GATHER <br />TO SHARE OUR PASSIONS<br />
  11. 11. NOW WE HAVE PAY WITH A TWEET<br />
  12. 12. Flattr.com<br />10<br />
  13. 13. Flattr.com<br />11<br />
  14. 14.
  15. 15. GROW YOUR DIGITAL FOOTPRINT<br />CORPORATE WEBSITE, BLOG, FACEBOOK PAGE, TWITTER ETC. <br />
  16. 16. BRANDING<br />
  17. 17. BEFORE THE INTERNET, <br />WE USED TO CALL THE SUPPLIER<br />TO GET SERVICE<br />
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  27. 27. SOCIAL MEDIA & SOCIAL BRANDING FOR ENTREPRENEURS<br />
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  31. 31. SOCIAL MEDIA & SOCIAL BRANDING FOR ENTREPRENEURS<br />So,<br />Knowwhoandwhereyour customer is<br />Whattoachieve<br />Define brand positioning<br />Choosechannels<br />Content strategy<br />Free resources<br />Choosetooling<br />Create digital footprint<br />Listen & take your time <br />Measuresuccess!<br />
  32. 32. Facebook MannersAndYou<br />
  33. 33. THANK YOU! <br />Damrak 70 Suite 5.71<br />1012 LM Amsterdam<br />020 – 66 11 506<br />WWW.FRTRSS.NET<br />

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