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Data as Currency - OPS

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AdMonster OPS presentation for Data as Currency session

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Data as Currency - OPS

  1. 1. Board of Director Presentation / September 2012Introduction to Yieldbot © 2012 Yieldbot
  2. 2. AdMonsters / October 4th, 2012 What Is Yieldbot?Yieldbot technology createsmarketplaces where advertisers buyrealtime consumer intent flowingthrough premium publishers.@jonathanmendez © 2012 Yieldbot@yieldbot
  3. 3. AdMonsters / October 4th, 2012 We Are Built To Do This 2012 US Digital Ad Spend Monthly US Pageviews (Billions)* (Billions)**$18 700$16 600$14 500$12$10 400 $8 300 $6 200 $4 100 $2 $0 0 Banner Ads Search Ads Google Impressions Publisher Impressions *eMarketer/IAB@jonathanmendez **comScore (NIC Facebook)@yieldbot © 2012 Yieldbot / CONFIDENTIAL
  4. 4. AdMonsters / October 4th, 2012 Yieldbot Payouts May June July August September October (Est.)@jonathanmendez © 2012 Yieldbot@yieldbot
  5. 5. AdMonsters / October 4th, 2012 What is Real-Time Intent?The real-time answer to “why” a person is about toview the page expressed as keyword values*. • Entrance Intent – What is the intent on landing • Session Intent – What is the intent for every page-view in the click-stream • Exit Intent – What is the last intent expressed before leaving the site *currently over 6 million keyword intent values per week@jonathanmendez © 2012 Yieldbot@yieldbot
  6. 6. AdMonsters / October 4th, 2012How is Real-Time Intent Determined?1) Yieldbot is built on first party referrer data.Lots of it. Every landing, every internal click-stream, every exit. Batch analytics and MachineLearning are done each day to create domainspecific Intent Graph ™ schemas.2) Yieldbot’s decision engine monitors every siteevent in real-time and when an intent matched toan ad is seen Yieldbot makes a request to thepublisher ad server for the impression.@jonathanmendez © 2012 Yieldbot@yieldbot
  7. 7. AdMonsters / October 4th, 2012 How it Performs (Leading Home Services Brand) • TOP PERFORMING KWs: • “remodeling” .7% CTR • “home improvement ideas” .9% CTR • CONVERSION: contractor services • $15 CPA GOAL: YB beating goal by 22% • Running On:@jonathanmendez © 2012 Yieldbot@yieldbot
  8. 8. AdMonsters / October 4th, 2012 How it Performs (Leading Deal Site for Moms)• 26% higher conversion rate than Google Paid• 326% higher conversion rate than Google Organic@jonathanmendez © 2012 Yieldbot@yieldbot
  9. 9. AdMonsters / October 4th, 2012 Introducing Yieldbot@jonathanmendez@yieldbot

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