Neosesame Key factors for a successfull mobile app

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A few useful tips about how to get prepared for a mobile application project.

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Neosesame Key factors for a successfull mobile app

  1. 1. KEY FACTORS FOR A SUCCESSFUL MOBILE APPLICATION<br />Yvan Gravier<br />www.neosesame.com<br />Twitter, Facebook, Youtube: neosesame<br />
  2. 2. SUCCESS?<br />The term success can refer to:<br /><ul><li>A cake made ​​of layers of Adam's Peanut Butter and Philadelphia cheese, close to the Cheesecake Factory's,
  3. 3. rewards obtained during video games after successfully challenged the difficulties,
  4. 4. a product that sells well, i.e. music - hit, publishing - bestseller, etc. ...
  5. 5. evolutionary success of certain living species as a result of natural selection.</li></ul>http://www.wikipedia.org<br />Simply put for your App: <br />Set your Goals, Define KPIs, Measure the Gap, FeedBack<br />
  6. 6. #1 <br /> PREPARE WELL<br />DATAUSER PATHERGONOMICS<br />
  7. 7. Ensure the presence and quality of input data<br /><ul><li>Data bases
  8. 8. Images
  9. 9. Web services
  10. 10. FTP servers
  11. 11. Excel files
  12. 12. Rssfeeds
  13. 13. XML
  14. 14. Podcast
  15. 15. VoD
  16. 16. Live videostream</li></ul>The W3C recommends: JSON + base 64 images encoding<br />http://www.w3.org/standards/webofdevices/<br />
  17. 17. Do it like...<br />Tweeter, Facebook, Google, Foursquare, Skype, Orange, Bart…and more<br />Repeat after me:<br />“ Build web services<br />and open your APIs! ” <br />
  18. 18. BE USER CENTRIC… <br />© Credit Decode Consulting<br />NOT EGO CENTRIC… <br />
  19. 19. DO NOT DISCOURAGE THE USER<br />© Credit Decode Consulting<br />AMAZON.fr<br />ZAPPOS<br />
  20. 20. DO NOT LET THE USER WAIT<br /><ul><li>Load data locally
  21. 21. Save favorites
  22. 22. Save context</li></ul>RENEW THE USER’S INTEREST<br /><ul><li>Relevent content
  23. 23. Fresh content
  24. 24. Management of ranking preferences
  25. 25. Pertinent notifications</li></li></ul><li>TIP<br /> « PUSH NOTIFICATION »<br />THE EASIEST WAY TO RENEW YOUR APP<br />WITHOUT REBUILDING IT<br />NOR REPUBLISHING IT<br />See the video on youtube: http://www.youtube.com/video neosesame Push <br />
  26. 26. BE CAREFUL WITH ERGONOMICS<br />MINIMIZE THE CLICKS & THE LEVELS<br />
  27. 27. #2 <br />RIGHT CHOICES OF TECHNOLOGIES<br />NATIVEWEB WEBVIEW IN APPSFRAMEWORKS<br />
  28. 28. 3 Possibilities<br />Webviews in Apps<br />Browsing<br />Apps<br />Highly platform dependent<br />Natural for iPhone<br />Dedicated to games and specific UI needs<br />Better CTR so far,<br />Better user adoption,<br />Higher data volume<br />Longer usage per cession<br />Higher Hardware integration<br />Lower development cost<br />Requires a rendering platform<br />Much quicker deployment<br />Easier inhouse deployment<br />Better control of distribution<br />Higher billing control<br />Lowest portability costs<br />Easier Adservers compatibility<br />Easier audience analytics <br />Easier CRM <br />Using the browser APIs and high portability,<br />Controlled by a light embedded native code dedicated to each platform,<br />Packaged in a widget or App or Webapps depending on priority,<br />The rendering is made locally (page structure as well),<br />Data are provided by server APIs (XML, JSON..) built once for all,<br />SEE Google video: Android App embeds Webview by Google<br />
  29. 29. Unified vision<br />70 to 80 % Smartphone coverage<br />Brings all Web Apps advantages,<br />Lower Maintenance costs<br />Easier and quicker reuse and sharing,<br />Higher CRM feed-back<br />Fed by one single “fits for all” APIs build by IT Group<br />A common Core Web view<br />HTML 5, CSS, Javascript based<br />20 to 30 % specific per device<br />Brings all Apps advantages: publication, download, visibility, CTR rates..<br />Brings persistency, <br />Brings background Webpages Downloading<br />Suitable with OEM Guidelines<br />Controlled and built <br />by a dedicated<br />Light resident code<br />App, Widgets, launcher..<br />
  30. 30. # 3<br /> KEEP YOUR <br /> APPLICATION ALIVE<br />DownloadsReferencingStatisticsUpdates<br />
  31. 31. DOWNLOADING - REFERENCING<br />
  32. 32. Statistics: Measure your success<br />
  33. 33. Thank you for your attention!Want to know more?<br />Yvan Gravier<br />contact@neosesame.com<br />www.neosesame.com<br />neosesame<br />

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