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@ygourven 
@vismktg Où va le télétravail ? 
Lancement du club ZEVILLAGE 
Yann Gourvennec 
Fondateur & CEO, Visionary Marke...
creative commons notice 
• This work is licensed under the 
Creative Commons Attribution- 
Noncommercial-Share Alike 3.0 
...
Je suis un digital native ! 
• années 1960 • années 1980 
Visionary Marketing – Yann Gourvennec - @ygourven @vismktg - Cop...
Années 1990 
Visionary Marketing – Yann Gourvennec - @ygourven @vismktg - Copyright 2014- visionarymarketing.com 4
Votre vision du travail ? 
5 
Visionary Marketing – Yann Gourvennec - @ygourven @vismktg - Copyright 2014- visionarymarket...
2010 … 
Visionary Marketing – Yann Gourvennec - @ygourven @vismktg - Copyright 2014- visionarymarketing.com 6
Science fiction 
Visionary Marketing – Yann Gourvennec - @ygourven @vismktg - Copyright 2014- visionarymarketing.com 7
Ou réalité 
http://musion.com 
Visionary Marketing – Yann Gourvennec - @ygourven @vismktg - Copyright 2014- visionarymarke...
Forrester’s View of the Information Workplace 
3 
1 
2 
source: Forrester, 2007 
Visionary Marketing – Yann Gourvennec - @...
Mais quels progrès réels ? 
Visionary Marketing – Yann Gourvennec - @ygourven @vismktg - Copyright 2014- visionarymarketin...
Les chiffres (2009) 
données 
nationales 
Rapport du CAS par Roland Berger sur le Télétravail: http://www.gillesberhault.c...
Quels nouveaux chiffres ? 
• 43% des américains (63M) 
travailleront depuis chez eux dès 
2016 (23% soit 34M) / Forrester ...
http://bit.ly/yoyopendulum 
Une incroyable richesse de situations 
Visionary Marketing – Yann Gourvennec - @ygourven @vism...
À propos de Visionary Marketing 
pour nous contacter 
Visionary Marketing 
80 rue Taitbout 
F-75009 Paris 
France 
+33 1 4...
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[Fr] Où va le télétravail ... ? Lancement du club Zevillage

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C'est le grand jour ! Aujourd'hui, 19 novembre 2014, nous lançons le club ZEVILLAGE, un think tank dédié à la promotion du télétravail ... et au delà de toutes les formes de travail au-delà des méthodes classiques.

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[Fr] Où va le télétravail ... ? Lancement du club Zevillage

  1. 1. @ygourven @vismktg Où va le télétravail ? Lancement du club ZEVILLAGE Yann Gourvennec Fondateur & CEO, Visionary Marketing visionarymarketing.com Paris, 19 nov 2014 Visionary Marketing – Yann Gourvennec - @ygourven @vismktg - Copyright 2014- visionarymarketing.com 1
  2. 2. creative commons notice • This work is licensed under the Creative Commons Attribution- Noncommercial-Share Alike 3.0 License. To view a copy of this license, visit http://creativecommons.org/license s/by-nc-sa/3.0/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA. • You are allowed to use one or all the slides/images contained within this presentation provided you quote the author and the source of this information (http://visionarymarketing.com) http://slidesha.re/yagslides Visionary Marketing – Yann Gourvennec - @ygourven @vismktg - Copyright 2014- visionarymarketing.com 2
  3. 3. Je suis un digital native ! • années 1960 • années 1980 Visionary Marketing – Yann Gourvennec - @ygourven @vismktg - Copyright 2014- visionarymarketing.com 3
  4. 4. Années 1990 Visionary Marketing – Yann Gourvennec - @ygourven @vismktg - Copyright 2014- visionarymarketing.com 4
  5. 5. Votre vision du travail ? 5 Visionary Marketing – Yann Gourvennec - @ygourven @vismktg - Copyright 2014- visionarymarketing.com 5
  6. 6. 2010 … Visionary Marketing – Yann Gourvennec - @ygourven @vismktg - Copyright 2014- visionarymarketing.com 6
  7. 7. Science fiction Visionary Marketing – Yann Gourvennec - @ygourven @vismktg - Copyright 2014- visionarymarketing.com 7
  8. 8. Ou réalité http://musion.com Visionary Marketing – Yann Gourvennec - @ygourven @vismktg - Copyright 2014- visionarymarketing.com 8
  9. 9. Forrester’s View of the Information Workplace 3 1 2 source: Forrester, 2007 Visionary Marketing – Yann Gourvennec - @ygourven @vismktg - Copyright 2014- visionarymarketing.com 9
  10. 10. Mais quels progrès réels ? Visionary Marketing – Yann Gourvennec - @ygourven @vismktg - Copyright 2014- visionarymarketing.com 10
  11. 11. Les chiffres (2009) données nationales Rapport du CAS par Roland Berger sur le Télétravail: http://www.gillesberhault.com/ressources/ Visionary Marketing – Yann Gourvennec - @ygourven @vismktg - Copyright 2014- visionarymarketing.com 11
  12. 12. Quels nouveaux chiffres ? • 43% des américains (63M) travailleront depuis chez eux dès 2016 (23% soit 34M) / Forrester dans Wired http://bit.ly/wiredoffice • 40% des américains en freelance dès 2020 / Intuit 2020 http://bit.ly/intuit2020 • et en France ? LBMG 2012 • lieu / fréquence / type (dont gris) • 17% de télétravailleurs • dont 14,2% de salariés en télétravail • un décollage important. Visionary Marketing – Yann Gourvennec - @ygourven @vismktg - Copyright 2014- visionarymarketing.com 12
  13. 13. http://bit.ly/yoyopendulum Une incroyable richesse de situations Visionary Marketing – Yann Gourvennec - @ygourven @vismktg - Copyright 2014- visionarymarketing.com 13
  14. 14. À propos de Visionary Marketing pour nous contacter Visionary Marketing 80 rue Taitbout F-75009 Paris France +33 1 40 18 54 04 +44 7092 224 740 contact@visionarymarketing.com @vismktg @ygourven Visionary Marketing – Yann Gourvennec - @ygourven @vismktg - Copyright 2014- visionarymarketing.com 14

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