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[Fr] Marketing B2B et B2C : convergences, divergences et mythes

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Dans le 6ème journal of marketing révolution de Capgemini, Visionary Marketing a réalisé l'introduction autour du thème des convergences et des divergences des marketing B2B et B2C afin de dynamiter quelques poncifs et mythes du marketing et de faire éclater la réalité.

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[Fr] Marketing B2B et B2C : convergences, divergences et mythes

  1. 1. marketing B2B – B2C Même combat ? Yann Gourvennec Visionary Marketing Agence de marketing digital 13 janvier 2017 Images flickr et wikimedia commons copyright 2017 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg Jan 2017 1
  2. 2. Jan 2017copyright 2017 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg 2 marketing B2B et B2C convergences, divergences et mythes
  3. 3. Jan 2017copyright 2017 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg 3 Le nouvel entonnoir des ventes en B2B Steve Patrizi
  4. 4. Jan 2017copyright 2017 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg 4 Journal of Marketing Revolution #6 http://bit.ly/mktgrevolution6 dossier complet à télécharger gratuitement introduction par Visionary Marketing télécharger le journal of marketing revolution #6
  5. 5. Some of our clients Here are some of the engagements carried out with B2B and B2C clients: Digital assessments and training sessions for banks, healthcare companies, high tech businesses and various international training organisations. Client support with regard to change management in the field of digital marketing. Expert blog creation and content marketing for businesses in Telecoms, IT, private banking, utilities and Big Data. We have also worked for businesses dealing with consumers, have trained top managers, communications experts, and various staffers in all sorts of companies. We have led induction seminars, crash courses, in-depth sessions and strategic sessions. We have also led social media and word of mouth marketing campaigns, optimised websites (SEO, SEM, content optimisation), created white papers dedicated to Web matters and developed personas for businesses mostly in IT, cloud computing and Telecoms. Jan 2017 5 copyright 2017 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg
  6. 6. About Visionary Marketing 6Jan 2017copyright 2017 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg

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