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[Fr] Présentation du Lab Banque et Assurance 20/01/2010

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[Fr] Présentation du Lab Banque et Assurance 20/01/2010

  1. 1. élargir et maîtriser son cercle d'influence sur Internet Yann Gourvennec Head of Internet & Digital Media http://orange-business.com Jeudi 28 Janvier 2010 Locaux d’ACMN Vie – Boulevard Haussmann - Paris
  2. 2. creative commons notice <ul><li>This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA. </li></ul><ul><li>You are allowed to use one or all the slides/images contained within this presentation provided you quote the author and the source of this information ( http://orange-business.com ) ) </li></ul><ul><li>You are also welcome to recommend this website to your friends and colleagues and to invite them to register to our free newsletter ( http://orange-business.com ) </li></ul>some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec
  3. 3. une empreinte mondiale some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec <ul><li>local support in 166 countries and territories </li></ul><ul><li>a seamless network covering 220 countries and territories </li></ul>
  4. 4. avant de se ruer sur la notion d’ « influence » 1 some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec
  5. 5. les budgets en ligne en 2009 (US) some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec Page
  6. 6. le marketing ? some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec
  7. 7. le marketing ? some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec
  8. 8. le manifeste some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec
  9. 9. si vous avez une bonne idée … some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec
  10. 10. meatball sundae? some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec
  11. 11. ICT buyers … some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page vertical painpoints are passionate about technology annoyed by banners/ marketing by interruption are part of ECOSYSTEMS IT security virtualization read blogs turn to trusted technology B2B resources use social media source:
  12. 12. the ICT ecosystem some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page TYPICAL B2B ECOSYSTEM NEWS OPINION LEADERS OTHER SECTORS CONSULTANT PARTNER ENTERPRISE X RSS FEEDS WEB ENTERPRISE OTHER REGIONS ADMIN CONTRACTORS BUYER LEGAL BUSINESS UNIT CLIENT TEAM FINANCIAL CONTROLER CONSULTANTS OTHER BUSINESS UNITS ENTERPRISE Y CONSULTANCY VENDOR VENDOR
  13. 13. quelle place pour les outils? 2 some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec
  14. 14. interactivity matrix some rights reserved - CC 2008 - orange-business.com - Yann A. Gourvennec wikis + interactivity - - + e-commerce online discussions Information driven Internet presence mash ups aggregators ideagoras closed UG shared online space closed UG extranets - needs facilitation - contents to be generated prior to opening the wiki - user expertise required build content collectivelly + very interactive open to all/ unstructured. Can be monitored. Best suited for consumer or support Co. Marketing / expert facilitation ++++ job in itself online discussions : co_market / design + interactive/  - facilitation+++ - initial content required easy to setup no risk - a must in services <ul><li>ultimate goal for website </li></ul><ul><li>require database and flow </li></ul>forums blogs Internet presence online product catalogue fully fledged e-commerce site
  15. 15. quelques exemples 3 some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec
  16. 16. la preuve par l’exemple … par l’expert en sécurité some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Cumul de durée vue 675:34:19 Media démarré 6600 en 8 mois ½
  17. 17. l’apport du visionnaire some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Cumul de durée vue 57:20:12 Media démarré 1038 en 2 mois
  18. 18. le professeur Audenard … l’explication savante some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Cumul de durée vue 75 heures Media démarré 1186 en 2 mois
  19. 19. le bilan ? 4 some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec
  20. 20. les chiffres some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec <ul><li>01 er janvier 2009-fin novembre 2009 </li></ul><ul><li>250 vidéos créées </li></ul><ul><li>60% en Français </li></ul><ul><li>40% en Anglais </li></ul><ul><li>quelques unes en Espagnol et en Portugais </li></ul><ul><li>200.000+ vidéos affichées </li></ul><ul><li>66.000+ vidéos diffusées </li></ul><ul><li>3500+ heures de diffusion vidéo </li></ul><ul><li>~1000 visiteurs uniques par jour ouvré </li></ul>
  21. 21. On our blogs … what ROI? some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page
  22. 22. des centaines d’experts ont participé à ce projet some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec
  23. 23. suivez-nous sur … some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec @orangebusiness http://www.posterous.com/orangebusiness http://www.facebook.com/orangebusiness
  24. 24. merci Orange, the Orange mark and any other Orange product or service names referred to in this material are trade marks of Orange Personal Communications Services Limited. © Orange Personal Communications Services Limited. France Telecom Group restricted.

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