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[Fr] La guerre du marketing (et des DSI n'aura pas lieu) - transformation digitale

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La guerre

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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[Fr] La guerre du marketing (et des DSI n'aura pas lieu) - transformation digitale

  1. 1. TRANSFORMATION DIGITALE : QUI VA GAGNER LA GUERRE ENTRE DSI & DIRECTIONS MARKETING ? organisé par Bolero Web Intelligence / PI dévéloppement / Visionary Marketing le 09 septembre 2014 à Paris visionarymarketing.com Yann Gourvennec
  2. 2. nos présentations ce soir 1. Michel Perrin : le digital au coeur de l’efficacité marketing 2. Caroline Faillet : les parcous d’influence révolutionnent le marketing 3. Yann Gourvennec : la guerre du marketing n’aura pas lieu Visionary Marketing - cc 2014 - visionarymarketing.com 2
  3. 3. @ygourven @vismktg la guerre DSI / marketing n’aura pas lieu le 09 septembre 2014 à Paris visionarymarketing.com Yann Gourvennec Visionary Marketing - cc 2014 - visionarymarketing.com 3
  4. 4. une agence du groupe Contactez-nous Visionary Marketing 80 rue Taitbout 75009 Paris 01 40 18 54 04 contact@visionarymarketing.com @vismktg @ygourven Visionary Marketing - cc 2014 - visionarymarketing.com 4
  5. 5. je dédie cette présentation à Jean-Pierre Vincent analyste programmeur chez Unisys qui nous a quittés trop jeune et il y a trop longtemps. photos antimuseum.com, ou Microsoft sauf mention contraire Visionary Marketing - cc 2014 - visionarymarketing.com 5
  6. 6. une question de perception deux camps qui ne se rejoignent – a priori – jamais … Visionary Marketing - cc 2014 - visionarymarketing.com 6
  7. 7. et encore The Dilbert Principle Visionary Marketing - cc 2014 - visionarymarketing.com 7
  8. 8. et il est un fait que les deux mondes ne se rejoignent jamais Visionary Marketing - cc 2014 - visionarymarketing.com 8
  9. 9. D’ailleurs, celui-ci n’est jamais devenu homme d’affaire photo Time magazine Visionary Marketing - cc 2014 - visionarymarketing.com 9
  10. 10. celui-ci non plus d’ailleurs Visionary Marketing - cc 2014 - visionarymarketing.com 10
  11. 11. et celui-ci n’a jamais rien compris à la techno photo Walter Isaacson Visionary Marketing - cc 2014 - visionarymarketing.com 11
  12. 12. mais dans les (“vraies”) entreprises c’est différent Visionary Marketing - cc 2014 - visionarymarketing.com 12
  13. 13. revenons à la réalité Visionary Marketing - cc 2014 - visionarymarketing.com 13
  14. 14. nous sommes tous des geeks photo tomtom Visionary Marketing - cc 2014 - visionarymarketing.com 14
  15. 15. et le Web a 25 ans ! Visionary Marketing - cc 2014 - visionarymarketing.com 15
  16. 16. alors revenons sur les erreurs communes de la transformation digitale Visionary Marketing - cc 2014 - visionarymarketing.com 16
  17. 17. un concept valise un peu fourre-tout • « webification » ? • mobile partout ? • tout numérique ? • utilisation par l’entreprise ? • gain de productivité interne ? • transformation du métier ? Visionary Marketing - cc 2014 - visionarymarketing.com 17
  18. 18. trop intellectuel ? Visionary Marketing - cc 2014 - visionarymarketing.com 18
  19. 19. revenons à la réalité Visionary Marketing - cc 2014 - visionarymarketing.com 19
  20. 20. témoignage : Tanguy Moillard le eCRM chez Bouygues Télécom http://bit.ly/tanguym Visionary Marketing - cc 2014 - visionarymarketing.com 20
  21. 21. 7 idées reçues Visionary Marketing - cc 2014 - visionarymarketing.com 21
  22. 22. idée reçue n°1 la transformation digitale c’est nouveau Visionary Marketing - cc 2014 - visionarymarketing.com 22
  23. 23. nouveau ou renouveau ? les années pionnières Visionary Marketing - cc 2014 - visionarymarketing.com 23
  24. 24. idée reçue n°2 la transformation digitale c’est de la comm Visionary Marketing - cc 2014 - visionarymarketing.com 24
  25. 25. illustration Visionary Marketing - cc 2014 - visionarymarketing.com 25
  26. 26. idée reçue n°3 : la techno n’a aucune importance Visionary Marketing - cc 2014 - visionarymarketing.com 26
  27. 27. illustration histoire d’un fiasco Visionary Marketing - cc 2014 - visionarymarketing.com 27
  28. 28. idée reçue n°4 Le top Management est forcément d’accord Visionary Marketing - cc 2014 - visionarymarketing.com 28
  29. 29. la méthode Visionary Marketing - cc 2014 - visionarymarketing.com 29
  30. 30. idée reçue n°5 … il suffit de copier les autres Visionary Marketing - cc 2014 - visionarymarketing.com 30
  31. 31. anecdote Visionary Marketing - cc 2014 - visionarymarketing.com 31
  32. 32. idée reçue n°6 … pour réussir il faut prendre son temps et tout doit venir d’en haut Visionary Marketing - cc 2014 - visionarymarketing.com 32
  33. 33. le bon vieil effet tunnel Visionary Marketing - cc 2014 - visionarymarketing.com 33
  34. 34. idée reçue n°7 … pour réussir il faut tout changer d’un seul coup et commencer par les sujets les plus difficiles Visionary Marketing - cc 2014 - visionarymarketing.com 34
  35. 35. comparaison Metro (2004) Leroy Merlin (2013) Visionary Marketing - cc 2014 - visionarymarketing.com 35
  36. 36. le CDO a-t-il un avenir ? (Gartner) 1995 2000 2005 2010 2015 2020 2025 E-business Mania Visionary © 2014 Gartner, Inc. Marketing and/or its affiliates. All - rights cc reserved. 2014 - visionarymarketing.com 36 Great Recession Digital Readiness BRICs Boom Level of Influence Chief Information Officer Head of E-business Chief Digital Officer (strategy) CIO (revenue & strategy CIO (back office) Chief Data Officer The CDO Landscape 2020
  37. 37. merci ! Visionary Marketing - cc 2014 - visionarymarketing.com 37
  38. 38. un peu de littérature la face cachée de la transformation digitale http://visionarymarketing.com/transfo Visionary Marketing - cc 2014 - visionarymarketing.com 38
  39. 39. LIKE-A-BOSS.CO soon to be published
  40. 40. une agence du groupe Contactez-nous Visionary Marketing 80 rue Taitbout 75009 Paris 01 40 18 54 04 contact@visionarymarketing.com @vismktg @ygourven Visionary Marketing - cc 2014 - visionarymarketing.com 40

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