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[Fr] 7 idées reçues sur la transformation digitale

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7 idées reçues sur la transformation digitale

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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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[Fr] 7 idées reçues sur la transformation digitale

  1. 1. Visionary Marketing - cc 2014 - visionarymarketing.com 1 @ygourven7 idées reçues sur la transformation digitale 19 juin 2014 ESG Paris http://www.social-media-awards.fr
  2. 2. Visionary Marketing - cc 2014 - visionarymarketing.com 2 une agence du groupe Contactez-nous Visionary Marketing 80 rue Taitbout 75009 Paris 01 40 18 54 04 contact@visionarymarketing.com @vismktg @ygourven
  3. 3. AMONBOSS.COM
  4. 4. Visionary Marketing - cc 2014 - visionarymarketing.com 4 social media awards la face cachée de la transformation digitale
  5. 5. Visionary Marketing - cc 2014 - visionarymarketing.com 5 social media awards la face cachée de la transformation digitale http://visionarymarketing.com/transfo
  6. 6. Visionary Marketing - cc 2014 - visionarymarketing.com 6
  7. 7. Visionary Marketing - cc 2014 - visionarymarketing.com 7 un concept valise un peu fourre-tout • « webification » ? • mobile partout ? • tout numérique ? • utilisation par l’entreprise ? • gain de productivité interne ? • transformation du métier ?
  8. 8. Visionary Marketing - cc 2014 - visionarymarketing.com 8 témoignage : Tanguy Moillard le eCRM chez Bouygues Télécom http://bit.ly/tanguym
  9. 9. Visionary Marketing - cc 2014 - visionarymarketing.com 9 Quelques enseignements eCRM ou CRM • pas un « autre » CRM • relation + directe • digital = juste un moyen • 50 etp + 1 communauté interne • chacun sur son domaine d’expertise • pas de dérapages • formation les signaux faibles • s’améliorer • les râleurs sont une occasion de s’améliorer
  10. 10. Visionary Marketing - cc 2014 - visionarymarketing.com 10 Mettre en œuvre le changement Le vocabulaire des inventeurs, des créateurs et de leaders repose essentiellement sur des mots comme “problème”, “expérimentation”, “résoudre”, “explorer”, “changement”, “risque” et “prototype”. Et par dessus tout, ils passent moins de temps à paraître innovants qu’à mettre en œuvre des choses concrètes. >> why innovation is overrated, HBR blogs, Scott Berkun “
  11. 11. Visionary Marketing - cc 2014 - visionarymarketing.com 11 idée reçue n°1 la transformation digitale c’est nouveau
  12. 12. Visionary Marketing - cc 2014 - visionarymarketing.com 12 nouveau ou renouveau ? les années pionnières
  13. 13. Visionary Marketing - cc 2014 - visionarymarketing.com 13 idée reçue n°2 la transformation digitale c’est de la comm
  14. 14. Visionary Marketing - cc 2014 - visionarymarketing.com 14 illustration
  15. 15. Visionary Marketing - cc 2014 - visionarymarketing.com 15 idée reçue n°3 la techno n’a aucune importance
  16. 16. Visionary Marketing - cc 2014 - visionarymarketing.com 16 ça vous rappelle quelque chose ?
  17. 17. Visionary Marketing - cc 2014 - visionarymarketing.com 17 illustration histoire d’un fiasco
  18. 18. Visionary Marketing - cc 2014 - visionarymarketing.com 18 et vice versa
  19. 19. Visionary Marketing - cc 2014 - visionarymarketing.com 19 idée reçue n°4 Le top Management est forcément d’accord
  20. 20. Visionary Marketing - cc 2014 - visionarymarketing.com 20 la méthode
  21. 21. Visionary Marketing - cc 2014 - visionarymarketing.com 21 idée reçue n°5 … il suffit de copier les autres
  22. 22. Visionary Marketing - cc 2014 - visionarymarketing.com 22 anecdote
  23. 23. Visionary Marketing - cc 2014 - visionarymarketing.com 23 idée reçue n°6 … pour réussir il faut prendre son temps et tout doit venir d’en haut
  24. 24. Visionary Marketing - cc 2014 - visionarymarketing.com 24 le bon vieil effet tunnel
  25. 25. Visionary Marketing - cc 2014 - visionarymarketing.com 25 idée reçue n°7 … pour réussir il faut tout changer d’un seul coup et commencer par les sujets les plus difficiles
  26. 26. Visionary Marketing - cc 2014 - visionarymarketing.com 26 comparaison Metro (2004) Leroy Merlin (2013)
  27. 27. Visionary Marketing - cc 2014 - visionarymarketing.com 27 Gartner © 2014 Gartner, Inc. and/or its affiliates. All rights reserved. 1995 2000 2005 2010 2015 2020 2025 E-business Mania Great Recession Digital Readiness BRICs Boom Level of Influence Chief Information Officer Head of E-business Chief Digital Officer (strategy) CIO (revenue & strategy CIO (back office) Chief Data Officer The CDO Landscape 2020
  28. 28. Visionary Marketing - cc 2014 - visionarymarketing.com 28 Quid en 2014 ? 28
  29. 29. Visionary Marketing - cc 2014 - visionarymarketing.com 29 merci !
  30. 30. Visionary Marketing - cc 2014 - visionarymarketing.com 30 une agence du groupe Contactez-nous Visionary Marketing 80 rue Taitbout 75009 Paris 01 40 18 54 04 contact@visionarymarketing.com @vismktg @ygourven

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