the orange-business.tv business case Yann Gourvennec Head of Internet & Digital Media http://orange-business.com
creative commons notice <ul><li>This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0...
a footprint supporting business around the world <ul><li>local support in 166 countries and territories </li></ul><ul><li>...
setting up a b2b WebTV: teething problems 1
teething problems … in b2b firewalls, bandwidth, downloads, progressive download and streaming téléchargement  progressif ...
how we resolved that issue 2
streamlike + movable type inclusion  flash
the new video player (mid dec 2009)
experimenting with video and vlogging 3
a few examples <ul><li>all numbers related to past 12 months  </li></ul><ul><li>all clips at  http://orange- business.tv <...
an expert demonstration on security issues total  viewing  time   575:34:19 total  viewers  5507
an over-produced clip … that made it to the top total  viewing  time   373:48:27 total  viewers  10.288
a live debate organised by a partner total  viewing  time  83:03:48 total  viewers   2708
live debate with clients … inc. 360° transcript total  viewing  time  395:42:02 total  viewers  2188
visionary statement total  viewing  time   57:20:12 total  viewers   1038
product demo … simple & straightforward total  viewing  time   14:59:32 total  viewers   795
client testimonial … field experience total  viewing  time  14:23:58 total  viewers  428
a leading business news anchor lends a hand total  viewing  time  7:36:48 total  viewers  155
CurrentAnalysis: an US perspective total  viewing  time  7:45:45 total  viewers  334
the security professor at the flipchart total  viewing  time  4:31:02 total  viewers  90
what resources? 4
orange-business.tv <ul><li>1 multimedia project manager </li></ul><ul><li>€ 30k investment </li></ul><ul><li>€ 30k (3 rd  ...
facts and figures 5
facts and figures <ul><li>Jan 1, 2009-end of Nov 2009 </li></ul><ul><li>250 clips recorded </li></ul><ul><li>40% in Englis...
blogs and WebTV: hundreds of experts LinkedIN Twitter facebook netvibes google
follow us on … @orangebusiness http:// www.posterous.com/orangebusiness http://www.facebook.com/orangebusiness
thank you Orange, the Orange mark and any other Orange product or service names referred to  in this material are trade ma...
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[En] the Orange Business Services WebTV business case

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  • 60+ active bloggers [Fr + En] 100,000+ visitors 1,000+ comments 200+ trackbacks 200 clips over 10 months new guidelines 50% in English + French videos copied on other sites videos used on client intranets
  • [En] the Orange Business Services WebTV business case

    1. 1. the orange-business.tv business case Yann Gourvennec Head of Internet & Digital Media http://orange-business.com
    2. 2. creative commons notice <ul><li>This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA. </li></ul><ul><li>You are allowed to use one or all the slides/images contained within this presentation provided you quote the author and the source of this information ( http://orange-business.com ) ) </li></ul><ul><li>You are also welcome to recommend this website to your friends and colleagues and to invite them to register to our free newsletter ( http://orange-business.com ) </li></ul>
    3. 3. a footprint supporting business around the world <ul><li>local support in 166 countries and territories </li></ul><ul><li>a seamless network covering 220 countries and territories </li></ul>
    4. 4. setting up a b2b WebTV: teething problems 1
    5. 5. teething problems … in b2b firewalls, bandwidth, downloads, progressive download and streaming téléchargement progressif internal usage a non-starter
    6. 6. how we resolved that issue 2
    7. 7. streamlike + movable type inclusion flash
    8. 8. the new video player (mid dec 2009)
    9. 9. experimenting with video and vlogging 3
    10. 10. a few examples <ul><li>all numbers related to past 12 months </li></ul><ul><li>all clips at http://orange- business.tv </li></ul>
    11. 11. an expert demonstration on security issues total viewing time 575:34:19 total viewers 5507
    12. 12. an over-produced clip … that made it to the top total viewing time 373:48:27 total viewers 10.288
    13. 13. a live debate organised by a partner total viewing time 83:03:48 total viewers 2708
    14. 14. live debate with clients … inc. 360° transcript total viewing time 395:42:02 total viewers 2188
    15. 15. visionary statement total viewing time 57:20:12 total viewers 1038
    16. 16. product demo … simple & straightforward total viewing time 14:59:32 total viewers 795
    17. 17. client testimonial … field experience total viewing time 14:23:58 total viewers 428
    18. 18. a leading business news anchor lends a hand total viewing time 7:36:48 total viewers 155
    19. 19. CurrentAnalysis: an US perspective total viewing time 7:45:45 total viewers 334
    20. 20. the security professor at the flipchart total viewing time 4:31:02 total viewers 90
    21. 21. what resources? 4
    22. 22. orange-business.tv <ul><li>1 multimedia project manager </li></ul><ul><li>€ 30k investment </li></ul><ul><li>€ 30k (3 rd party production) exclusive of </li></ul><ul><ul><li>commercials </li></ul></ul><ul><ul><li>sponsored media </li></ul></ul><ul><li>cost per video ~€30 </li></ul>
    23. 23. facts and figures 5
    24. 24. facts and figures <ul><li>Jan 1, 2009-end of Nov 2009 </li></ul><ul><li>250 clips recorded </li></ul><ul><li>40% in English </li></ul><ul><li>60% in French </li></ul><ul><li>some in Spanish and Portuguese </li></ul><ul><li>184,078 clips displayed </li></ul><ul><li>39,000 clips narrowcasted </li></ul><ul><li>2231:22:46 viewing time (as of Nov 26) </li></ul><ul><li>~1000 daily uniques per working day </li></ul>
    25. 25. blogs and WebTV: hundreds of experts LinkedIN Twitter facebook netvibes google
    26. 26. follow us on … @orangebusiness http:// www.posterous.com/orangebusiness http://www.facebook.com/orangebusiness
    27. 27. thank you Orange, the Orange mark and any other Orange product or service names referred to in this material are trade marks of Orange Personal Communications Services Limited. © Orange Personal Communications Services Limited. France Telecom Group restricted.

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