Tech for Good: Michael Smith presentaiton at COF11

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Tech for Good: Michael Smith presentaiton at COF11

  1. 1. TECHNOLOGY <br />FOR GOOD<br />
  2. 2. SOCIAL MEDIA<br />Create awareness<br />Communicate instantly<br />Cultivate supporters<br />Catalyze civic action<br />
  3. 3. 3<br />old<br />one-way top-down communication<br />
  4. 4. 4<br />new<br />decentralized conversation<br />
  5. 5. TOOLS<br />Social networks<br />Blogs<br />Microblogs<br />Photo sharing<br />Video sharing<br />
  6. 6. WORLDWIDE USERS<br />Facebook: 500 million<br />Twitter: 165 million<br />Causes: 110 million<br />LinkedIn: 100 million<br />
  7. 7. COMMUNICATIONS<br />300,000+ followers (3x)<br />3500 fans<br />daily posts and series<br />livestream and recorded<br />
  8. 8. RESOURCES: BLOGS & PUBS<br />
  9. 9. GETTING STARTED: TIPS<br />Give up control<br />Listen & share<br />Seek advice, help<br />Be consistent<br />Don’t be rigid<br />
  10. 10. CROWDSOURCING<br />Engage supporters<br />Encourage innovation<br />Leverage collaboration<br />Reach a wide audience<br />
  11. 11. CASE FOUNDATION EXAMPLES<br />
  12. 12. 105,000 donations<br />$2.1 million raised<br />Short window: 30 days<br />Social media tools<br />
  13. 13. Nearly 5,000 ideas<br />Majority took action<br />15,000 voters<br />Email, web pages<br />
  14. 14. CHALLENGES & PLATFORMS<br />
  15. 15. ONLINE GIVING<br />34.5% increase from 2009<br />Over 130 platforms<br />Leverage dollars<br />Encourage everyday giving <br />
  16. 16. GIVING PLATFORMS<br />
  17. 17. INVESTING IN PLATFORMS<br />$400 million<br />
  18. 18. VIDEO STRATEGY<br />Tell stories<br />Share mission<br />Educate others<br />Spotlight progress<br />
  19. 19. VIDEO & TUTORIALS<br />Original content<br />Tutorials<br />Interviews<br />On-location<br />Livestream<br />
  20. 20. $10,000 in grants<br />1,300 videos<br />24,000 votes<br />Expert panel<br />
  21. 21. WHAT’S NEXT?<br />Location-based<br />Crowdsourced content<br />Social gaming<br />Video<br />

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