Fyp(2)

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Fyp(2)

  1. 1. Company Project Awards Ceremony 2008/2009 Semester A
  2. 2. Our Success Stories In The Past…
  3. 3. Our Success Stories Today…
  4. 4. 9Companies 18Teams 108Students
  5. 5. Team #21 Advertising Effectiveness Research for the age of 18-30
  6. 6. Team #22 Advertising Effectiveness Research for the age of 31-45
  7. 7. Team #1 To stimulate consumers to purchase more sparkling drinks (Coke, Sprite, Fanta and Schweppes) at convenience stores with new packaging innovation and running value- added promotion but not the expense of price cutting
  8. 8. Team #10 To stimulate consumers to purchase more sparkling drinks (Coke, Sprite, Fanta and Schweppes) at convenience stores with new packaging innovation and running value- added promotion but not the expense of price cutting
  9. 9. Team #7 To identify the most effective communication mix for Airwick
  10. 10. Team #11 To identify the most appropriate product for launch for Airwick
  11. 11. Team #9 To identify the consumer behavior on the food services category in convenience stores and how it is unique vs. FMCG products. To explore the opportunities and key elements on brand and private label food offerings and further develop strategies to drive up the customer demand in relation with convenient food spectrum
  12. 12. Team #13 To evaluate the effectiveness of the brand campaign “Always Something New” and identify more market opportunities, as well as to develop the brand differentiation strategies to strengthen the brand image
  13. 13. Team #3 To understand the customers behavior between Wilson and other retail chain stores and explore more value-added services to attract customers
  14. 14. Team #3 To understand the customers' brand perception toward Wilson and develop a marketing plan to enhance the IT image of Wilson
  15. 15. Team #2 To understand the target customers' (age between 25 and 29) brand perception and their buying behavior toward LCX TST branch and develop a marketing plan for LCX
  16. 16. Team #2 To understand the target customers' (age between 30 and 35) brand perception and their buying behavior toward LCX Causeway Bay branch and develop a marketing plan for LCX
  17. 17. Team #16 TRESemmé: To understand the customer perception of TRESemmé slogan of "Professional / Affordable" and to develop the growth strategies for TRESemmé
  18. 18. Team #14 Skin Doctors: To develop a marketing plan for Skin Doctors
  19. 19. Team #4 Regional Marketing Program (Customized marketing programs for capturing customers in Sai Kung)
  20. 20. Team #15 Customer Experience (How branch set-up could enhance customer experience? Including service counter, customer service counter, wealth management centre)
  21. 21. Team #6 To understand university students' perception towards cervical cancer prevention, and identify their concerns and critical motivation factors in taking vaccines, and explore the most appropriate communication channels in approaching the target market
  22. 22. Team #6 To understand the women's (especially OL) perception towards cervical cancer prevention, and identify their concerns and critical motivation factors in taking vaccines, and explore the most appropriate communication channels in approaching the target market
  23. 23. Building A Better Future! Learning Through Real Life Experience! Creating Our Own Success Story! Building A Better Future! Learning Through Real Life Experience! Creating Our Own Success Story!

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